Conrado Castillo

Director Of Purchasing at Eden Equities
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us****@****om
(386) 825-5501

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Kerri Matthews, CIS, CITP

Conrado is incredible at sales primarily because he genuinely cares. He wants to succeed, but even more so, wants to see his customer's programs be a success. There are few individuals out there with this much of a service mentality, but he knows that when you take care of your customers, everything else will take care of itself. He is a complete professional, a team player, flexible, organized, inspirational, talented and a great comedic relief! I highly respect Conrado as a person and as a sales professional.

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Experience

    • United States
    • Real Estate
    • 1 - 100 Employee
    • Director Of Purchasing
      • Mar 2021 - Present

      Conrad's passion to serve and honor people has fueled his 15+ years in event management and sales. Conrad has spent the bulk of this career with marquee hospitality companies such as Marriott International, Gaylord Hotels & Resorts, and Omni Hotels before joining Eden Equities. As an event manager, Conrad enjoyed crafting exceptional meetings and conferences for clients such as the Philadelphia Eagles, Indianapolis Colts, The University of Oklahoma Football team, Gulf States Toyota, Coca-Cola, Kia, and the New Orleans Saints just to name a few. Later shifting his career into the sales arena Conrad spearheaded and negotiated large-scale contracts with companies and organizations such as Major League Baseball, Ericsson, North American Chinese Basketball Association, The National Football League, and various non-profit organizations. Conrad’s history in sales, negotiating complex agreements, and providing a best-in-class experience for organizations carry over into Eden Equities’ home buying arm. We strive to create ideal solutions for the property owners we serve. His team’s delivery of customer experience goes above and beyond by providing intentional and personalized service with every transaction. Conrad has been married to the love of his life Maria for over 14 years and enjoys attending and serving their church, cooking, working out, exploring and having fun with his wife and their two kids. Show less

    • Purchasing Manager
      • Jul 2018 - Mar 2021

  • Omni Hotels & Resorts
    • Omni Dallas at Park West
    • Senior Sales Manager
      • Nov 2017 - Present

      In this role I will be serving and helping our friends with their association, social, military, education, religious,and fraternal meeting needs in the Dallas / Fort Worth Area. In this role I will be serving and helping our friends with their association, social, military, education, religious,and fraternal meeting needs in the Dallas / Fort Worth Area.

  • City of Richardson
    • Richardson, Tx
    • Sales & Marketing Manager - Richardson CVB
      • Jun 2014 - Oct 2017

      - To grow the Bureau’s Request For Proposal (RFP) revenue year over year. In 2104 our RFP revenue was at $800,000. In 2017 we are estimated to end this fiscal year for RFP revenue at just over $3 million. - To serve as the liaison between the City of Richardson and the executive team for each of the City’s 16 hotels. - To deliver presentations regarding the CVB’s annual efforts and successes to the City Manager’s Office, Richardson’s elected city officials, the Mayor’s Office and various departmental leaders throughout the city. - Host complex “Familiarization Tours” for convention meeting planners. It is my job to budget, coordinate and manage all aspects of these weekend long tours in an effort to win convention business for Richardson hotels. Task include: maintaining a budget of $20,000 per tour, coordinating all travel logistics for guests, negotiate contracts with 3rd party vendors, educate hoteliers on each client’s convention needs and to execute successful post event follow up in order to close business for Richardson hotels. - To create the CVB’s annual marketing plan and budget, negotiate all marketing contracts with selected vendors and work closely with the City’s graphics design team on all marketing art work. - Manage the CVB’s Constant Contact Database and to create quarterly email marketing campaigns geared towards receiving new RFP’s from planners for our city’s hotels to bid on. - To maintain the City’s CRM SalesSpace (by IBM). - To provide event management and consultation services to all event planners that host their programs in Richardson. - When needed to represent the CVB at community events, banquets and chamber of commerce luncheons. - Assist in creating, maintain and managing departmental budget. Show less

  • Marriott International
    • South Central Group Sales Office
    • Large Group Senior Sales Manager
      • Aug 2013 - May 2014

      - Manage, maintain and close leads for large-scale conventions looking to be in the Marriott Brand of hotels. - To meet and exceed budgeted goals for the 8 primary hotels I represented in the Dallas/Fort Worth Region as well as for the hotels in my secondary markets of San Antonio, Houston and Austin. - Work closely with Regional revenue managers and hotel leadership to ensure revenue per event is maximized. - Responsible for closing over $500,000 a month in total hotel revenue. Top producer for December 2013 with over $800,000 in revenue closed. Including the largest deal to date closed by the Regional Sales Office (MLB - RBI World Series, 2 Year Contract). - Build and maintains strong working relationships with key internal and external stakeholders and clients, from the point of contract negotiation through an event’s final billing process. Show less

  • Gaylord Texan Resort and Convention Center
    • Gaylord Texan Resort and Convention Center, Grapevine TX
    • Executive Sales Manager / Destination Sales Executive
      • Mar 2010 - Aug 2013

      - Maintain and utilize key business relationships in order to successfully book corporate group business that was between 10- 299 room nights on peak. - Target and cold call new and past accounts to generate new group business for the resort. - 2011: Closed over $1.9 million in guest room revenue against a goal of $1,894,776; Named Top Producer of the Executive Sales Team. - 2012: Closed 14,668 room nights against a goal of 10,530; Named Top Producer of the Executive Sales Team. - Promoted to Destination Sales Executive – Gaylord Texan - In 2013 the Gaylord brand of hotels was sold to Marriott International. In that transition my team was eliminated however I was fortunate enough to be promoted during this time of transition to Destination Sales Executive. I was asked to assist in creating processes and procedures in order to train the Marriott Sales Team that would be taking over the sales efforts for my division. - To create new standard operating procedures (SOP) for the new sales team representing the Gaylord Texan. - To conduct educational and training events for the incoming Marriott Sales Team to ensure they would be able to successfully sale a resort of the Gaylord’s size once the sale of the hotel was final. - Attend and lead daily revenue strategy meetings to ensure the new sales team was maximizing its sales efforts in closing business. - Give weekly updates on the regional sales team’s progress to regional leadership and on property executive leadership. - Conduct on property site visits and presentations to key clients in order to close business. - Maintain property CRM (Daylight) to ensure accurate reporting, find new leads and generate additional revenue where possible. - The Gaylord Texan was one of the only hotels in the Gaylord brand to reach its revenue goals the year of the resort’s sale to Marriott. As a result of that accomplishment the Marriott Regional Office in Texas was named “Sales Office of the Year”. Show less

    • United States
    • Hospitality
    • 700 & Above Employee
    • Executive Meetings Manager
      • Jan 2008 - Mar 2010

      As an executive meetings manager at the Gaylord Texan my duties included but were not limited to the following: - Assist meetings and convention clients whose programs range from 10 rooms nights on peak to 300 room nights on peak - To work with various markets and their particular needs. Those markets include corporate, pharmaceutical, SMERF, and Association. - Increase food and beverage profitability by successfully writing efficient and elegant menus that meet our customers needs and are well below our hotels food cost. - Assist clients in providing high end food and beverage enhancements which would increase their meeting experience. - To provide flawless service to all meeting and convention clients. Areas of event planning included: large scale convention detailing, menu planning, menu writing, off site team building, communicating with off property entities such as fire marshal or area CVB, and to properly communicate all of our clients needs to each department in the resort. Show less

Education

  • Texas State University-San Marcos
    Political Science
    2012 - 2012

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