Head Of Digital Marketing

• Aug 2022 - Present

Freelance Web Designer

• Oct 2006 - Present

I’ve handled freelance web design and graphic design for over 100 clients since I took on my first project my freshmen year of college. These projects have ranged from creating logos for companies, organizations, or churches to handling agency outsourcing to handling full scale custom websites. I’ve handled freelance web design and graphic design for over 100 clients since I took on my first project my freshmen year of college. These projects have ranged from creating logos for companies, organizations, or churches to handling agency outsourcing to handling full scale custom websites.

Digital Marketing Director

• Sep 2019 - Aug 2022

• Identified, reviewed, negotiated, and onboarded critical tools to expand our owned digital marketing abilities • Oversaw growth of 35% to our website paired with a reducting bounce rate by ~40% by working on directly and with vendors to create a new online presence for the company • Ownership and reporting of our Marketing team KPIs including MQL and trials • Oversee/manage all digital marketing channels including website, SEO, SEM, marketing automation, email marketing, and ABM to create consistency and drive revenue • Plan and strategize digital marketing roadmap across sales and self-serve funnels • Work and lead cross departmentally with other stakeholders to ensure digital representation and quality as it relates to their areas of responsibility • Lead and manage Digital Marketing team to pursue and achieve goals • Develop campaigns to create and maintain customer interest at various stages of funnel • Pursue accurate attribution for digital marketing efforts as well as for the larger team • Utilize A/B testing and conversion rate optimization to improve the metrics of website and key landing pages with Mutiny and Google Optimize • Equip the rest of the team to have the resources to make data-based decisions • Explore new areas to invest time and resources into to further company growth goals • Manage and oversee web presence as primary entry point into sales funnel with MQL scoring • Parse and relay analytics data and customer data to support the marketing team • Ability to pivot quickly, fail fast, and creative problem solve • Built, designed, and managed complex website systems utilizing custom Javascript, PHP, CSS, TWIG and more in a Wordpress environment Show less

Director of Web Design and Development

• Oct 2010 - Sep 2019

As the Director of Web Design and Development, I work directly with clients to refine and build marketing strategies and websites that drive measurable results. I have designed and been involved in the development of over 200 websites. My responsibilities include: • Designing UX/UI in Photoshop and in-browser 200+ websites for desktop and mobile devices. • Developing designs into Custom WordPress themes using responsive web designs, HTML 5, CSS 3, JavaScript, jQuery, PHP, SASS, Bootstrap, Zurb’s Foundation, Visual Studio Code, Sublime Text, and more. • Working with leading WordPress products and technologies such as: Gravity Forms, Advanced Custom Fields, Custom Post Types, Divi, Genesis framework, Avada, WooCommerce, and more. • Managing projects and clients throughout the onboarding and design process and into the future as well as providing time estimation and pricing. • Designing logos, ads, AdWord ads, print ads and more using PhotoShop, Illustrator, and InDesign. • Providing hands-on support for clients in developing and explaining team-generated marketing strategies and numbers. • Supporting overall company direction and needs in any areas that arose including IT, server/system admin, site security, marketing ,and strategy. • Re-branding the company and building multiple iterations of company website. • Handling video recording, production, and editing for multiple projects. • Content writing as needed for clients and articles for the company blog. • Reviewing and analyzing numbers on a weekly and monthly basis. • Designing UX/UI for a couple of web/iOS Apps that were being built. • Designing and managing email newsletters in Constant Contact, MailChimp, and Campaign Monitor. Show less

Marketing Director

• Sep 2009 - Oct 2010

As the Marketing Manager, I worked directly with the owners of the company and the sales team to created all of the public facing items for the company including: • Designing and building the company e-commerce website using Miva Merchant and was recognized and interviewed by Miva as one of their award winning spotlight sites. • Supporting the sales team in creating all print materials including brochures, product catalogs, flyers, and more. • Handling all of the product photography of the food products that we sold for use on the site as well as in all of the product catalogs and brochures. • Designing and branding the company’s house brand of products including Saporo Classico and Saporo D’Oro • Creating logos, branding, and websites for the owners other companies including Fired Up Pizza, Marra Forni Brick Oven Pizza’s, Euro Restaurant Solutions, and Oro Pomodoro. • Building a custom system in Flash and ActionScript 2.0 for viewing and customizing the tile options and colors for their brick oven pizzas. Show less

Owner / Editor

• Feb 2007 - Sep 2009

We designed and printed a Christian music/art magazine. My team and I scheduled and managed artist interviews and interactions. I wrote articles, conducted interviews, assisted with the design and layout, and built websites. In addition, the magazine had a Media side to it that my partner and I designed logos and websites for clients. We didn't make any money, but we sure had fun and made a lot of new friends! We designed and printed a Christian music/art magazine. My team and I scheduled and managed artist interviews and interactions. I wrote articles, conducted interviews, assisted with the design and layout, and built websites. In addition, the magazine had a Media side to it that my partner and I designed logos and websites for clients. We didn't make any money, but we sure had fun and made a lot of new friends!

Graphic Web Designer

• Aug 2007 - Feb 2008

I served as a web designer building websites in Joomla and Flash. I served as a web designer building websites in Joomla and Flash.