Experience

Ad Council

• United States
• Advertising Services
• 100 - 200 Employee

• Project Manager

  • Aug 2021 - Present

  Supervised the creation of storytelling digital videos as part of a national public health campaign encouraging the public to make informed decision when considering getting vaccinated, which led to over 11M views. Developed a digital resource toolkit for rural partner organizations to access marketing and educational resources that resulted in a 300% increase in toolkit engagement in the first two months. Led campaign engagements and briefings that facilitated successful partnership efforts with over 60 local and regional community organizations. Strategically managed the campaign public-facing website to provide accurate and timely information to the public that led to 60% of site visitors leaving more informed and confident about becoming vaccinated. Coordinated with strategic digital media partners to develop customized vaccine advertisements and information resources to live on their platforms which led to over 3M digital impressions Show less



Soma International 501c3

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Agricultural Research Coordinator

  • May 2019 - May 2021

  Coordinated research on agricultural practices for creating sustainable business value for over 20 local and regional businesses in rural Tanzania Provided innovative irrigation solutions to these businesses leading to an average increase of 65% in water-use efficiency in their agricultural activities. Assisted in the development of agricultural technique training guides used to teach agricultural practitioners to at least double land-use efficiency while creating new economic value for their businesses. Show less



University of the Free State

• South Africa
• Higher Education
• 700 & Above Employee

• Graduate Research Intern

  • Jan 2018 - Sep 2018

  Conducted independent research in Bloemfontein, South Africa on the strategic principle for creating sustainable business as part of a case study of 6 agricultural businesses. Employed user centric ESG framework to analyze the products and services that these businesses provided and the environmental and social implications that has for their customers and its communities. Utilized research findings to provide strategic guidance to these 6 businesses on methods and strategies to increase profits and customer bases, double their land use while reducing environmental costs, positively impacting the communities they serve. Show less



Ad Council

• United States
• Advertising Services
• 100 - 200 Employee

• Assistant Campaign Manager

  • Oct 2014 - Jul 2017

  Provided strategic advice and client management year over year on the development and implementation of 5+ national public service advertising campaigns that led to annual media values of $20M-$75M per campaign. Managed budgets and oversaw government reporting and fulfillment for contracts $1.5M-$2M per campaign per year. Supervised and worked with 10+ member teams involved with creative ideation through the development and distribution of all advertisements, public relations efforts, and social media programs. Show less



Abrams Media

• United States
• Online Media
• 1 - 100 Employee

• Marketing and Sales Intern

  • May 2013 - Aug 2013

  Reported directly to VP of Sales and Marketing to assist in both short-term and long-term projects. Analyzed advertising data of Abrams Media websites and its competitors by utilizing Nielsen Ratings and ComScore Analytics to gauge audience demographics and interests. Developed marketing reports to support contract opportunities with companies seeking to advertise their products and services on Abrams Media websites or to further promote current marketing campaigns. Reported directly to VP of Sales and Marketing to assist in both short-term and long-term projects. Analyzed advertising data of Abrams Media websites and its competitors by utilizing Nielsen Ratings and ComScore Analytics to gauge audience demographics and interests. Developed marketing reports to support contract opportunities with companies seeking to advertise their products and services on Abrams Media websites or to further promote current marketing campaigns.



Fordham University

• United States
• Higher Education
• 700 & Above Employee

• Resident Assistant

  • Aug 2012 - May 2013

  Worked as a Resident Assistant in a Freshman Residence Hall. Responsibilities include building relationships with residents to help ensure a safe, comfortable, and productive living environment while helping residents to address academic or social issues they may face in the college environment. Worked as a Resident Assistant in a Freshman Residence Hall. Responsibilities include building relationships with residents to help ensure a safe, comfortable, and productive living environment while helping residents to address academic or social issues they may face in the college environment.



Elizabeth Warren for Massachusetts

• Boston, MA

• Voter Outreach Intern

  • May 2012 - Nov 2012

  Worked as voter outreach intern. Daily responsibilities included developing strategies to create voter awareness about a candidate as well as organizing and marketing outreach events such as canvasses, campaign supporter parties, and volunteer phone banks. Worked as voter outreach intern. Daily responsibilities included developing strategies to create voter awareness about a candidate as well as organizing and marketing outreach events such as canvasses, campaign supporter parties, and volunteer phone banks.