PPC Specialist

• Feb 2023 - Present

Global Biddable Account Manager

• Jun 2021 - Oct 2022

Global Search Account Manager

• Oct 2019 - May 2021

Search Senior Planner

• Jul 2018 - Oct 2019

Paid Search Account Manager

• Jan 2018 - Jun 2018

1. Developing & implementing effective PPC strategies to hit goals and ROI, both short term and long term2. Managing PPC budgets, while building & strengthening platform accounts & key relationships3. Tracking daily, weekly & monthly KPI's to identifying opportunities for improvement in performance & regularly reporting to management

Paid Search Executive

• Dec 2016 - Dec 2017

iProspect is a global, award-winning marketing agency that drives digital performance for many of the world’s largest brands.1. Responsible for bid management and optimisation of multi-market PPC campaigns to agreed campaign / profitability targets.2. Delivering performance reporting and insight to the PPC team and local market teams.3. Creating, optimising and reporting on AdWords and Bing Ads PPC campaigns to clients.

Guest Lecturer in Online Advertising

• Feb 2017 - Feb 2017

Delivered a guest lecture titled "An Introduction to Online Advertising" to the full-time MSc in Digital Marketing class. The lecture included: 1. The basics of online advertising, current trends in the industry and a model for successful online advertising. 2. The model for successful advertising covered the key stages in planning, implementing and monitoring an effective paid advertising campaign using a Google AdWords search campaign as a case example. Delivered a guest lecture titled "An Introduction to Online Advertising" to the full-time MSc in Digital Marketing class. The lecture included: 1. The basics of online advertising, current trends in the industry and a model for successful online advertising. 2. The model for successful advertising covered the key stages in planning, implementing and monitoring an effective paid advertising campaign using a Google AdWords search campaign as a case example.

Digital Marketing Executive

• Jun 2016 - Dec 2016

OLIVER are a creative marketing agency who specialise in on-site marketing agencies, brand strategy and planning, E-mail marketing, marketing strategy and content & social media strategy. My responsibilities included: 1. Managing Google AdWords accounts to best practice and advising on SEO & CRO on client websites. 2. Generating weekly marketing analytics reports for clients including advertising performance, SEO performance, product & conversion performance and funnel performance. 3. Analysing weekly reports for seasonal & market trends and reporting these to senior Oliver and client stakeholders. Show less

Guest Lecturer in Online Advertising

• Oct 2016 - Oct 2016

Delivered a 3 hour guest lecture titled "An Introduction to Online Advertising" to the full-time MSc in Digital Marketing class. The lecture included: 1. The basics of online advertising, current trends in the industry and a model for successful online advertising. 2. The aspects of online advertising included search engine marketing, display advertising and mobile marketing. Key players, tools and resources were covered too. 3. The model for successful advertising covered the key stages in planning, implementing and monitoring an effective paid advertising campaign using a Google AdWords search campaign as a case example. I received positive feedback from numerous class members after delivering the lecture. Show less

Marketing Intern

• May 2016 - Jul 2016

HUB Controls is a startup with a revolutionary new smart thermostat that shows you how much money you're saving in real time. Some of my tasks included: 1. Developing and maintaining a trade industry database for the sales team. 2. Growth-hacking to increase social media follower numbers across all social media channels. 3. Search engine and user experience optimisation. HUB Controls is a startup with a revolutionary new smart thermostat that shows you how much money you're saving in real time. Some of my tasks included: 1. Developing and maintaining a trade industry database for the sales team. 2. Growth-hacking to increase social media follower numbers across all social media channels. 3. Search engine and user experience optimisation.

Auction Coordinator

• Nov 2014 - Aug 2015

Allsop is an independent property consultancy with a market-leading reputation for high quality service and integrity. My responsibilities included: 1. Legal preparation of commercial and residential/investment properties for auction. 2. Ensuring that the Company's Legal administration systems and processes are performed in an efficient and effective manner. 3. Supporting the Head of Legal. Allsop is an independent property consultancy with a market-leading reputation for high quality service and integrity. My responsibilities included: 1. Legal preparation of commercial and residential/investment properties for auction. 2. Ensuring that the Company's Legal administration systems and processes are performed in an efficient and effective manner. 3. Supporting the Head of Legal.

Retail Credit Controller

• Nov 2012 - Nov 2014

Certus was the first dedicated provider of bank services outsourcing in the Irish market. Certus offered a broad range of customer and portfolio management services. Over 2 years, I held three roles at Certus. Which are as follows: 1. Business analyst on €1.1bn Lloyds Banking Group portfolio divestment. 2. Mortgage assessment and restructuring on client site, AIB Bankcentre. 3. Graduate trainee on the Telephony, Field, Legal and Property Management teams. Certus was the first dedicated provider of bank services outsourcing in the Irish market. Certus offered a broad range of customer and portfolio management services. Over 2 years, I held three roles at Certus. Which are as follows: 1. Business analyst on €1.1bn Lloyds Banking Group portfolio divestment. 2. Mortgage assessment and restructuring on client site, AIB Bankcentre. 3. Graduate trainee on the Telephony, Field, Legal and Property Management teams.