Experience

Direction.com

• United States
• Marketing Services
• 1 - 100 Employee

• Chief Marketing Officer

  • Oct 2021 - Present

• Marketing Director

  • Feb 2021 - Present



C&I Studios

• United States
• Media Production
• 1 - 100 Employee

• Marketing Executive and Project Manager

  • Jan 2019 - Feb 2021

  Since being hired as C&I Studios' sole Marketing Copywriter in 2018, I have since taken on roles as Marketing Executive and Project Manager where I oversee projects across all departments. In this capacity, I meet in-person with clients to learn and understand their vision, taking these insights to build and refine strategies that will deliver on their business goals. With strategy in place, I communicate the refined vision to creative teams in video production, photography, graphic design, and web departments to deliver a full service experience that blends creativity with detailed execution.As Marketing Executive, I conduct thorough market research to provide clients with a complete understanding of demographics essential to their business's success. Through competitive analysis research and Google trends insights, I compile and translate these finding to develop marketing funnels that are proven to move consumers through a rewarding purchasing experience. With results in tow, my team and I analyze the data to identify strengths and weaknesses while refining targeting to reach the most loyal and interested consumers in the market. In addition to the two key roles I fulfill at C&I Studios, I also aid in website design and development, building custom websites that function beautifully and elevate our clients' brands in the digital sphere.I love being a part of smart and wildly efficient team that can work simultaneously on so many projects. At the heart of everything is teamwork and the acknowledgement that what we are doing has substance and purpose. It's a great feeling to have a guiding hand in that.

• Marketing Copywriter

  • Jan 2018 - Jan 2019

  As C&I Studios' Marketing Copywriter, I was responsible for executing and monitoring SEO strategies that would increase our client's rankings online while enhancing searchability for keywords essential for business growth. In addition to building SEO funnels, I would research industry-specific keywords and write longform content and website copy to ensure that all published content aligned with the brand's core values, vision, and mission statement.



Drew James Aveda Salons &Spa

• United States
• Consumer Services
• 1 - 100 Employee

• Marketing Planner

  • Jan 2014 - Dec 2017

  Created marketing strategies and curated social media platforms to effectively market target audience, generating revenue by bringing in new business and engaging current clientele with email marketing, in-store merchandising with compelling product placement and engaging social media content.

• Marketing Planner

  • Jan 2014 - Dec 2017

  Created marketing strategies and curated social media platforms to effectively market target audience, generating revenue by bringing in new business and engaging current clientele with email marketing, in-store merchandising with compelling product placement and engaging social media content.



The Zimmerman Agency

• United States
• Marketing Services
• 1 - 100 Employee

• Content Coordinator

  • 2012 - 2013



Florida Health

• United States
• Government Administration
• 700 & Above Employee

• Newsroom Writer and Editor

  • Jan 2012 - May 2012