Experience

Goodway Group

• United States
• Advertising Services
• 300 - 400 Employee

• Data Insight Analyst

  • Feb 2022 - Present



Collective Measures | Media & Analytics

• United States
• Advertising Services
• 1 - 100 Employee

• Digital Analyst

  • Aug 2021 - Feb 2022

  Minneapolis, Minnesota, United States Work with management to improve the standard set of key performance metrics and created Client Performance Dashboards in Tableau. Design and execute measurement strategies through the use and implementation of Google Analytics and Google Tag Manager. Analyze and report on client-driven digital marketing goals.

• Associate Digital Analyst

  • Nov 2018 - Feb 2022

  Minneapolis, Minnesota

• Analytics Intern

  • Aug 2018 - Nov 2018

  Greater Minneapolis-St. Paul Area • Worked with management to improve the standard set of key performance metrics and create a Client Performance Dashboard in Tableau. • Designed and executed measurement strategies through the use and implementation of Google Analytics and Google Tag Manager. • Analyzed and reported on client-driven digital marketing goals.



U.S. Bank

• United States
• Banking
• 700 & Above Employee

• Payment Services Intern

  • May 2017 - Aug 2017

  Greater Minneapolis-St. Paul Area • Strategized new initiatives for virtual payment systems to enter new market space • Compiled big data and analyzed market trends for financial institution prospects • Rebranded marketing platform through company merger



Plymouth Wayzata Youth Baseball Association

• Baseball Coach

  • May 2011 - Jul 2017

  Wayzata, Minnesota • Began my own business providing instructional and individualized lessons • Develop pricing structure, curriculum, sales and marketing efforts to drive new business, which delivered consistently proven results over five summer seasons • Actively communicate constructive review of player performance • Provide video evaluation for individual athletes



Concordia University-St. Paul

• United States
• Higher Education
• 400 - 500 Employee

• Marketing Intern

  • Feb 2017 - May 2017

  Greater Minneapolis-St. Paul Area • Implement marketing strategies and game day promotional activities • Develop and coordinate marketing and promotional efforts for Concordia’s intercollegiate sports • Assist and plan special events along with designing and creating advertisements for print and electronic media



University of North Dakota

• Higher Education
• 700 & Above Employee

• Student-Athlete Leadership Committee

  • Sep 2015 - May 2016

  Grand Forks, North Dakota • Selected as the representative for the UND Baseball Team and serve on the committee • Networked and collaborated with student-athletes regarding leadership qualities to excel in competition as well as in the community • Developed as a cohort within each class, teaching self-leadership, culture change, and transitions • Exercised peer mentorship by assisting younger members meet their academic and athletic goals