Connie Christoff

VP, Client Services at Boomm Marketing & Communications
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Contact Information
us****@****om
(386) 825-5501
Location
Naperville, Illinois, United States, US

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Laura Trevino

Do you have a food product you'd like to bring to market? I recommend Connie. She works with SMBs and entrepreneurs to bring their products to life. She knows the process from beginning to end, so no matter what bumps you've hit in the road or where you are in the process, she can get you to the finish line. Connie has 25+ years of experience with BOTH foodservice and retail. She knows product management, brand management, innovation, customer insights, industry trends, and more! She worked at restaurants to elevate her understanding of foodservice needs. For retail, she takes consumer needs and marries them with her keen understanding of culinary trends, food creation, manufacturing, and more! Connie is exceptional when it comes to working with manufacturers, food scientists, and culinary- when we collaborated on a big project, we were inspired by what she knew and how well she got the team to deliver. Do you want results? Contact Connie - I've recommended her and she exceeded expectations time and time again.

Rose Sheahen

Do you have a terrific brand(s) / or food product and are challenged by taking that product from conception to market? Connie is the person who can

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Credentials

  • Certified SCRUM Master (CSM) Certified SCRUM Project Owner (CSPO)
    Scrum Alliance
    Dec, 2020
    - Oct, 2024

Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • VP, Client Services
      • Sep 2022 - Present

    • General Manager
      • Jul 2016 - Present

      My business is to help entrepreneurs and small companies in the food business to take their products to market. They may have a great idea, recipe or product but do not have the experience to complete their vision I have the experience to make it happen. I come with over 25 years of bringing food products to the retail and foodservice channel. My passion is to grow the food landscape with new healthier and sustainable products for consumers to discover. My business is to help entrepreneurs and small companies in the food business to take their products to market. They may have a great idea, recipe or product but do not have the experience to complete their vision I have the experience to make it happen. I come with over 25 years of bringing food products to the retail and foodservice channel. My passion is to grow the food landscape with new healthier and sustainable products for consumers to discover.

    • Israel
    • Non-profit Organizations
    • 1 - 100 Employee
    • Director, Strategic Growth Initiatives
      • Jul 2021 - Aug 2022

    • Independent Contractor
      • Jul 2016 - Jan 2018

    • United States
    • Manufacturing
    • 1 - 100 Employee
    • Senior Product Manager
      • Apr 2014 - Jul 2016

      Successful in strategic platform target & growth; product development and implementation; sales and promotional execution. Proficient in identifying market trends, industry needs and customer preferences. Adept in developing and implementing new products with manufacturing and R&D, strategic sales initiatives and managing P&L. Excellent ability to hire, motivate and develop employees. Dedicated and enthusiastic with outstanding relationship building abilities. Successful in strategic platform target & growth; product development and implementation; sales and promotional execution. Proficient in identifying market trends, industry needs and customer preferences. Adept in developing and implementing new products with manufacturing and R&D, strategic sales initiatives and managing P&L. Excellent ability to hire, motivate and develop employees. Dedicated and enthusiastic with outstanding relationship building abilities.

    • United States
    • Food and Beverage Manufacturing
    • 1 - 100 Employee
    • Senior Category Manager
      • Apr 2011 - Apr 2014

      Created and executed marketing strategy for Artisan Bread, Frozen Cake and Laminated Dough categories Created and executed marketing strategy for Artisan Bread, Frozen Cake and Laminated Dough categories

    • Category Manager
      • Aug 2009 - Apr 2011

      Global manufacturer of a wide range of Foodservice, In-Store Bakery and Commercial Bakery Products.Establish and oversee all key activities for three categories of product offerings: Mixes and fillings, puff pastry and muffins related to Foodservice, ISB and commercial channels. Global manufacturer of a wide range of Foodservice, In-Store Bakery and Commercial Bakery Products.Establish and oversee all key activities for three categories of product offerings: Mixes and fillings, puff pastry and muffins related to Foodservice, ISB and commercial channels.

    • Canada
    • Food and Beverage Manufacturing
    • 700 & Above Employee
    • Senior Brand Manager
      • Aug 2004 - Jun 2009

      $1.5 B U.S. Division of Canadian based, global leader of French Fries/U.S. category leader in breaded appetizers.Senior Manager for Business Development - Identified new target markets to expand market share in new business ventures. Directed cross functional implementation for new product and channel platform delivery.Senior Brand Manager - Responsible for Anchor, company's largest foodservice appetizer brand. Created short and long term strategy to provide new growth opportunities.

    • Marketing Manager
      • Aug 1999 - Aug 2003

      Led strategic planning and development of a new line of Butterball deli turkey products for the retail deli channel. Directed activities of internal R&D, market insight, and external creative and PR. Led strategic planning and development of a new line of Butterball deli turkey products for the retail deli channel. Directed activities of internal R&D, market insight, and external creative and PR.

Education

  • Loyola University of Chicago
    Bachelor of Arts (BA), Economics
    1985 - 1989
  • Robert Morris University - Illinois
    Associate, Culinary Arts
    2004 - 2006

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