CONNIE ZHOU
Senior Director Of Marketing at Mary Kay China- Claim this Profile
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Bio
Credentials
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Certified Public Accountant
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Experience
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Mary Kay China
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China
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Personal Care Product Manufacturing
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1 - 100 Employee
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Senior Director Of Marketing
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Oct 2004 - Present
Formulate marketing strategy and integrated implementation plan to build up brand equity as well as maximize commercial impact for this leading cosmetic company with multi billion rmb annual sales. Lead marketing communication team (brand/digital/PR/merchandising) to improve beauty consultant and consumer engagement, enhance product selling and ensure the consistency of brand presence across all consumer touch points. Greater China experience, Director of Marketing: 2014-2018 | Mary Kay Taiwan 2011-2014 | Mary Kay Hong Kong Previous roles: 2008 - 2011 | Deputy Director of Marketing Communication 2006-2008 | Senior Manager of Brand Communication. Launched the 1st brand campaign in company global history 2004-2006 | Sales Communication Manager Show less
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M&C Saatchi London
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Advertising Services
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700 & Above Employee
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Account Director
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Feb 2002 - Aug 2003
Join this boutique agency when it started business in China. Launched the 1st ready to drink tea product for Coca Cola. Worked closely with client in market research, test market launch and nation wide roll out. Join this boutique agency when it started business in China. Launched the 1st ready to drink tea product for Coca Cola. Worked closely with client in market research, test market launch and nation wide roll out.
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J. Walter Thompson Worldwide
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United States
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Advertising Services
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700 & Above Employee
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Account Director
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Nov 1996 - Apr 2002
Work with clients on brand strategy development, product concept test, integrated launch planning and creative execution, as well as post launch review, brand tracking and competitor monitoring. Clients served: Unilever, Nike, Pepsi Cola, Yum (Pizza Hut)... Work with clients on brand strategy development, product concept test, integrated launch planning and creative execution, as well as post launch review, brand tracking and competitor monitoring. Clients served: Unilever, Nike, Pepsi Cola, Yum (Pizza Hut)...
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KPMG
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Canada
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Accounting
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700 & Above Employee
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Tax Consultant
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Jun 1995 - Nov 1996
Tax consulting and compliance. Clients include: GE, Merrill Lynch, Chase and Chemical Bank... Tax consulting and compliance. Clients include: GE, Merrill Lynch, Chase and Chemical Bank...
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Education
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1991 - 1995
Shanghai International Studies University
Bachelor's degree, Economics
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