Experience

CleanCo

• United Kingdom
• Food & Beverages
• 1 - 100 Employee

• National Account Controller

  • Mar 2023 - Present

• Senior National Account Manager

  • Feb 2022 - Mar 2023



graze

• United Kingdom
• Food & Beverages
• 1 - 100 Employee

• National Account Manager - Grocery

  • Sep 2020 - Feb 2022

  • Directly responsible for delivering P&L in 2 major Grocery accounts, contributing to 15% of Total Business Turnover. Work towards multiple targets with a focus on volume, turnover and profitability to ensure we are growing our total value in line with our gross profit. • Build strong relationships with Buyers across our 3 core categories, with a focus on leading in health within on-the-go and take home snacking. • Work closely with internal stakeholders to use category, revenue management, shopper and performance insights to build best in class promotion and activation plans. • Negotiate JBPs with customers to align on promotion, activation and investment plans for the full year. Work with buyers to continually track performance and course correct if necessary against these plans to ensure we deliver our targets. • Land stand out feature space at key activation times throughout the year to create excellent physical availability in store and drive penetration into graze and the healthy snacking category. Show less



Lucozade Ribena Suntory

• United Kingdom
• Consumer Goods
• 200 - 300 Employee

• Category Manager - Convenience & Wholesale

  • Oct 2019 - Sep 2020

  • Build winning customer relationships• Use Insight to deliver against objectives of driving range and space • Implement Category Strategy for competitive advantage• Implement and deliver successful Range Review process• Project focus – Inc. deep dives into promotions, underperforming segments, formats• Business Planning – Defining range ladders, SKU optimisation, and review and course correction of NPD & Core• Supporting tender proposals with strong category rationale• Build relationships across multiple internal functions to deliver Account Plans in Customers Show less

• New Business Sales Manager - Innovation Team

  • Apr 2018 - Sep 2019

  • Building 3-year commercial strategy for innovation brands focussing on channel, pack, pricing, and promotion plan. Using this 3 year plan I create tailored activation plans for each of our key accounts working closely with Senior Brand Manager.• Full P&L responsibility for brands including True Nopal Cactus Fruit Water which I deliver through a mixture working closely with NAMs on Key Accounts such as Waitrose and Brakes and directly with my own buyer contacts at Sainsburys, Tesco and health food retailers.• Full responsibility for internal forecast management working closely with supply chain on production timings and residuals.• Category and performance analysis focussing on key competitors to provide strategic recommendations to maximise brand performance and focus on new product launch. • Managing field activation team to boast sales tactically through perfect store merchandising, tactical sampling and larger hero sampling events, driving brand awareness, trial and UROS uplift with a strong focus on ROI. Show less



Weetabix

• United Kingdom
• Food Production
• 500 - 600 Employee

• National Account Executive - Tesco

  • May 2017 - Apr 2018

  • Setting account budget for Drinks and Alpen Bars, delivering P&L through supporting Senior NAM in optimising promotion plan for the full Weetabix portfolio. • Support SNAM in weekly/monthly/quarterly/annual account management, monitoring customer orders, liaising regularly with Tesco and internal commercial team to deliver budget. Carrying out post promo analysis, forecasting and continuous review of opportunities to grow the account in line with customer strategy.• Building relationships with Assistant Buyer in Tesco as my direct contact, lead weekly meetings to update on WOTG JBP and discuss how to maximise upcoming promotions in line with agreed growth strategy. Support the SNAM in building relationship with Senior Buyer through weekly meetings, providing insight into current commercial status of Weetabix in Tesco.• Liaise with Category, Brand, Finance, Shopper and Demand Planner, communicating effectively to ensure efficient and successful running of the account. Align strategies to grow cereal category in Tesco, creating differentiated campaigns which are customer focused, profitable and deliverable by the business and ensuring first class execution from forecasting to landing in store & final EPOS.• Account admin including promotion nomination forms, pricing forms, NPD proposals, promotion predictors, invoices & tracking trade spend in line with EPOS. Show less

• Sales & Marketing Graduate - Weetabix On The Go Drinks

  • Oct 2016 - May 2017

  - Manage WOTG commercial P&L to deliver quarterly profit goals.- Manage clearance stock with less than 30% life through strategic channel opportunities.- Deliver bottle sampling programme, evaluating all opportunities and supporting Festival activation.- Key contact for field sales teams including perfect store measurement, all comms & incentives.- Support development and review of POS tools to maximise ROI- Review and update WOTG website monthly.- Deliver full support to the team and manage internal comms programme. Show less