Experience

A Wellness Holdings

• Singapore
• Wellness and Fitness Services
• 1 - 100 Employee

• Product Business Manager

  • Feb 2022 - Present

  · Managing new product sourcing and managing line extension · Working with oversea principals on technical information, brand communication and marketing strategies · Develop product’s UBPs and USPs. Collaborate with marketing/branding team to develop effective sales and marketing strategies (in-store, lead generation, social media campaigns) · Prepare point of sales materials and conduct training for front liners · Support in website development and in-store marketing campaign · Develop the marketing strategies to build the traffic to the e-commerce website (social media, email, referral program, website optimisation etc) · Collect market intelligence from key identified markets, analysed and used to make informed decisions regarding marketing strategies, product and communication strategies. · Initiate new product and concept developments based on marketing intelligence and analysis. Show less



Wang & EF Tan Associates

• Marketing Business Development Manager

  • Jan 2019 - Sep 2022

  • Specialization: Marketing and Business Development · Manage the operation, marketing and sales of the company. · Successfully increased sales and company’s clientele by 35% and 40% respectively. · Managing a team of 21 people and improved their work quality, productivity, and efficiency. · Make important planning, and strategy decisions which successfully met business objectives by 90%. · Analyzed and improved organizational processes to increase productivity and business revenue. · Increased projects’ profit margin by negotiating better deal with clients. Show less



AJ Research & Pharma Sdn Bhd (AJRP)

• Malaysia
• Pharmaceutical Manufacturing
• 1 - 100 Employee

• Product Manager (Pharma)

  • Mar 2016 - Dec 2018

  Industry: Pharmaceuticals Product Portfolio: Adult Clinical Nutrition, Supplement for Joint Care, Kid's Oral Care Responsibilities: · Providing product knowledge training, and direction to the field team to ensure that they are well equipped with scientific. · Developing brand plans/strategies for the product range along with market penetration strategy along. · Conducting meetings, scientific symposium, conferences, and ensuring brand visibility in the target audience segment of the pharmaceutical industry. · Product forecasting, new product pipeline strategy, new product pre-launch, and launch strategy, new initiatives for product growth strategy. Achievements: · Strategized and implemented brand plans which successfully achieved brand objectives. · Worked with dietitians to develop the upgraded formula for assigned portfolio. A creative and interactive activities were rolled out during the launch to increase brand awareness and to engage with clients. · Worked with local institute to develop pilot study on post-prandial control (local evidence) for diabetes product to increase HCPs' confidence. · Increase the market penetration by 31% through hospital expansion especially in the diabetic clinic. · Other sales initiates include area-focused strategy, semi-exclusivity – tactical partnership program. · Successfully organized an integrated marketing campaign (online, media and on-ground), which resulted in increasing the product sales by 48% Show less



Sun Pharmaceutical Sdn Bhd

• Pharmaceutical Manufacturing
• 1 - 100 Employee

• Associate Product Manager

  • Jan 2014 - Jan 2016

  • Product Portfolio: Pain Management (Flurbiprofen & Ketoprofen) Patch, Supplements Responsibilities: · To strategize and execute marketing plan based on business reports to achieve company objectives · Manage and coordinate all the marketing, advertising and promotional activities · Generate write-ups and marketing materials for existing and new products · Manage brand A&P budget and profitability effectively · Keep abreast of market trend and competitors’ marketing/product strategies to identify market opportunities · Arranging and conducting training session to field persons and product presentation to healthcare provider. · Provide scientific inputs as per doctor queries of assigned products Show less



Cellnique Corporation

• Malaysia
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Product Development Specialist

  • Jan 2009 - Dec 2013

  A dynamic product development strategist and project manager with in-depth experience of product ideation, product placement concept, project management, and product development cycle in personal care industry. Recognized for ability to identify growth opportunities; design business and functional requirements for products, and drive the development of new products to achieve positive outcomes, enabling substantial market share growth. Able to develop new brand guide stating the brand positioning and philosophy. Results driven but able to work effectively in teams or independently to meet and exceed business as well as customer needs. Show less



AmBANK (M) BHD

• Card Marketing – Admin Support

  • Feb 2007 - Oct 2007

  Industry: Banking/Financial Services Industry: Banking/Financial Services