Experience

First Page

• Australia
• Advertising Services
• 200 - 300 Employee

• Performance Media Manager

  • May 2021 - Present

  •Managing a team of 3 & handling around 30+ accounts across SMEs & enterprise clients as well as B2B & B2C markets •End-to-end account management & campaign monitoring from upper to bottom funnel •Client servicing includes campaign & competition insight sharing, performance review, account growth • Media strategy planning & initiate account upsell/cross-sell to achieve account KPI •Experience on 3rd party reporting & competitor tools as well as CRM system like Data Studio, Similarweb, Hubspot Show less



Mediabrands

• United States
• Advertising Services
• 700 & Above Employee

• Senior Performance Manager

  • Aug 2018 - Mar 2021

  •Develop & implement digital proposal by integrating various marketing platforms to fulfill entire conversion funnel •Innovate & explore new marketing platform opportunities & strategies •Campaign forecasting & focus on performance growth to reduce costing & increase purchase/conversion •Demonstrate campaign performance report & action points for next growth •Identifying market trends & seize for opportunities for effective business growth •Liaise closely with client for on going campaign performance queries & new project/campaign brief •Leading a team of 4 members while provide guidance & support them to achieve KPIs that contribute to growth of the organization •Assist on hiring & training progress for new joiners •Work with regional team for account strategy & alignment across all markets •Work closely with media partner for campaign improvement & latest innovation •Work on F&B, Telco, Education, Property, Healthcare accounts Show less



Performics Malaysia

• Malaysia

• Performance Manager

  • Jun 2017 - Jul 2018

  •Planning & executing media strategy by identifying campaign objective & leveraging each platform attributes to achieve goal •Analyze report & propose solution to improve campaign performance •Client servicing include campaign brief & post campaign report •Explore new media solutions or format for overall campaign performance •Work on Banking, Property, Payment Service, Media & Entertainment accounts •Planning & executing media strategy by identifying campaign objective & leveraging each platform attributes to achieve goal •Analyze report & propose solution to improve campaign performance •Client servicing include campaign brief & post campaign report •Explore new media solutions or format for overall campaign performance •Work on Banking, Property, Payment Service, Media & Entertainment accounts



iProspect

• Advertising Services
• 700 & Above Employee

• Senior Performance Specialist (Singapore & Malaysia)

  • Aug 2014 - May 2017

  •Plan & execute advertising campaign include campaign setup, optimization, reporting & analysis on Adwords & social platforms •Assistance in development for new campaign process & launching •Provide solutions to deliver client's advertising goals •Identify and analyze targeting audience in order to achieve campaign ultimate goal •Monitor both traffic & lead campaigns •Work on Office Space Service, Mobile Gaming, Property, Amusement Park, Software Productivity, Beauty Care accounts Show less



Nextnation Network

• Software Development
• 1 - 100 Employee

• Senior Marketing Executive

  • Apr 2011 - Aug 2014

  •Promoting on online advertising campaign & mobile application (egGoole adwords and Airpush) for MY, ID & TH markets •Implementing marketing strategies for campaign set-up •Work closely with channel representative to maximize campaign appearance •Handling and analyzing on statistic report to do adjustment and setting to improve the market performance •Analyze on competitor study & optimize market share on online channel •Responsible on ROI & revenue by tracking result on campaign performance •Explore market preference includes application flow, OS, & CPC to increase traffic •Liaise closely with creative developer for engaging mobile content •Prepare daily revenue report which generated from tracking system for reporting purpose Show less