Experience

Retail Data Acquisition Services

• Australia
• Market Research
• 1 - 100 Employee

• General Manager

  • Mar 2018 - Present

  RDAS core capabilities focus on retail data collection, auditing and mystery shopping from all sources across the retail industry. With over 1 million data points collected monthly, the need for high accuracy is paramount allowing actionable insights to be derived for our clients. RDAS core capabilities focus on retail data collection, auditing and mystery shopping from all sources across the retail industry. With over 1 million data points collected monthly, the need for high accuracy is paramount allowing actionable insights to be derived for our clients.



CROSSMARK Australia

• Australia
• Retail
• 200 - 300 Employee

• Director Client Services

  • May 2011 - Present

  CROSSMARK is a professional business services company providing Retail Sales and Marketing Solutions across Consumer Electronics, Entertainment/Gaming, Grocery, Telco, Hardware, Mass Merchant, Pharmacy, and Petrol & Convenience with performance-based solutions in sales, marketing, and business process optimization. We represent your product within the last 6 feet of the sale, and tailor strategy through to execution for driving sales, using our measure manage and improve philosophy. Key responsibilities & Achievements include: • Provide expert advice and strategic leadership as part of the Senior Leadership Group reporting to the Managing Director. • Applied significant commercial, marketing and budgetary skills and acumen to accurately manage the program’s Profit and Loss whilst focusing on overall revenue and EBITDA • Effectively supervise, mentor and develop seven direct reports with diverse cross-functional responsibilities encompassing a field team of more than 150 employees. • Consistently demonstrate outstanding leadership skills and management practices to create a culture of service excellence and facilitate outstanding sales performance outcomes through direct and indirect sales teams. • Develop strong, productive relationships with key internal and external stakeholder groups whilst effectively managing commercial and financial expectations. • Apply exceptional communication, interpersonal and negotiation skills to positively influence and secure the advocacy of internal and external stakeholder groups to achieve business objectives and maximise profits whilst enhancing company reputation and brand. • Established a formal reporting process focused on providing timely and accurate communications tailored to suit diverse and specific audiences and provide ongoing updates in relation to program progress and effectiveness. Show less



BSH Home Appliances

• Hong Kong
• Manufacturing
• 1 - 100 Employee

• Category Development Manager

  • Nov 2010 - May 2011

  Effectively managed the Green-fields category from inception including creating range, developing sales documentation, forecasting projected revenues and budgets, managing complex logistics and preparing detailed service policies and commercial terms. • Ensured smooth entry into the Australian market by developing appropriate category ranges and positively engaging global BSH stakeholder groups using exceptional communication, interpersonal and negotiation skills. • Provided ongoing strategic direction and advice as part of the Senior Leadership team reporting to the Managing Director. • Combined significant commercial, marketing and operational skills and acumen to create and implement a National Retail Distribution Plan whilst assuming overall responsibility for the Consumer Product Launch strategy into the Australian marketplace. • Utilised effective leadership skills and management practices to supervise, mentor and develop the National Sales team (consumer products) consisting of individuals from diverse age brackets and cultural backgrounds. • Worked collaboratively with internal departments and divisions to develop innovative marketing and engagement strategies and plans designed to effectively manage consumer product launch requirements and ensure successful launch campaigns. • Managed and facilitated reporting guidelines and standards in accordance with strict company requirements and key stakeholder expectations. • Assumed overall responsibility of sales plans and targets for Consumer Products division whilst accurately managing the financial budget in areas relating to sales and marketing activities. • Created and executed a ‘Best in Field’ initiative for sales team members which increased employee engagement and ensured ongoing Retail Channel success Show less



CROSSMARK Asia Pacific

• Client Service Manager - Telstra Retail Program

  • Jun 2009 - Nov 2010

  Responsibilities and Key Achievements • Consistently led by example to manage the Sales Development Team consisting of two National Field Managers, a team of eight Local Retail Specialists, a team of 15 National Sales Development Specialists as well as a Business Analyst and two Program Administrators. • Created a set of strict Key Performance Indicators for each Sales Development Team which helped maintain consistently high performance levels and service standards. • Developed Telstra channel program objectives and outcomes including creating and executing a successful key stakeholder engagement model. • Combined superior research and communication skills to analyse field activity reports and conduct formal presentations to key stakeholders of Telstra Retail Channels. • Successfully aligned Telstra Retail strategies to ensure successful Sales Development team field execution. • Proactively managed the development and execution of team succession planning strategies and capability building methodologies. Show less



Directed

• South Africa
• Appliances, Electrical, and Electronics Manufacturing

• National Business Development Manager

  • Aug 2007 - Mar 2009

  I held responsibility of launching the Consumer Electronics division into Mass & Audio specialty retailers within the Australian marketplace. Responsibilities & achievements included: • Applied superior marketing and business skills to create a National Sales and Marketing Plan including detailed financial targets. • Developed and implemented sales channels within the Consumer Electronics mass retail and specialist dealer industry. • Created and nurtured strong, trusted relationships with key internal and external stakeholder groups including national retailers and buyers. • Provide advice and leadership in relation to the ROF (forecasting) for the Australian marketplace as well as global product/brand sourcing. Show less



Philips Consumer Lifestyle

• State Sales Manager

  • Oct 2002 - Aug 2007

  Effectively & successfully managed the sales performance of the Consumer Electronics division for Victoria & Tasmania. Key responsibilities & achievements included: • Performed various state sales responsibilities and acted as Key Account Manager of the National Myer Account whilst effectively leading a base of State based buying groups and three Account Managers. • Consistently monitored and achieved State and National Account sales targets • Supervised State Cooperative Funds and executed monthly and annual business plans for state based accounts including conducting and presenting annual business reviews and planning meetings. • Developed Key Partner strategy programs and managed Key Channel promotional activities and events designed to increase engagement and advocacy. • Maintained overall responsibility for state and national account forecasts and accurately managed a monthly reporting system. Show less