Experience

Night

• United States
• Entertainment Providers
• 1 - 100 Employee

• Creator

  • Oct 2023 - Present

  An idiot savant in the social media world that has come to life through a raw, authentic content creation stile that inspires 1M+ followers to see their career and life differently every day, for the better. With the ability to pull from his content marketing experience at ESPN, Timm is also setting new standards for brand integrations on social having collaborated with BMW, Google, and TikTok. A creative at heart always, his creator journey didn’t start in earnest until 2020. Now stuck in… Show more An idiot savant in the social media world that has come to life through a raw, authentic content creation stile that inspires 1M+ followers to see their career and life differently every day, for the better. With the ability to pull from his content marketing experience at ESPN, Timm is also setting new standards for brand integrations on social having collaborated with BMW, Google, and TikTok. A creative at heart always, his creator journey didn’t start in earnest until 2020. Now stuck in the odd world of being TikTok famous in his mid-forties while still carrying a full-time corporate job at a Fortune 100 company. Show less



Spectrum Reach

• United States
• Advertising Services
• 700 & Above Employee

• Vice President, Content

  • Aug 2023 - Present

  New York, New York, United States Leader of a centralized, multifaceted, marketing-focused team for best-in-class content development. Helping Spectrum Reach develop a content-minded culture to provide value at scale while building our brand the right way. This newly created content team is an evolution of Kernel “in-house” agency side of our production and creative services. Our raison dêtre is to produce insightful, engaging, brand-differentiating content and sales materials to drive awareness and affinity. Spectrum Reach… Show more Leader of a centralized, multifaceted, marketing-focused team for best-in-class content development. Helping Spectrum Reach develop a content-minded culture to provide value at scale while building our brand the right way. This newly created content team is an evolution of Kernel “in-house” agency side of our production and creative services. Our raison dêtre is to produce insightful, engaging, brand-differentiating content and sales materials to drive awareness and affinity. Spectrum Reach sits on a treasure trove of brilliant marketing insights and has a sales team spread out across the country offering incredible advertising solutions to businesses of all sizes. Spectrum Reach has the capabilities to make any small businesses look big and all big brands look local. The content team will bring these stories to life and consistently deliver helpful, valuable marketing and advertising content at scale while showcasing why we are built for what is now and what is next.

• Vice President, Production & Creative Services

  • Jan 2013 - Aug 2023

  Greater New York City Area ★Spectrum Reach is the advertising sales division of Charter Communications that provides small businesses and global agencies with innovative and strategic advertising solutions. Kernel is Spectrum Reach's internal agency for all brand creative needs as well as the creative partner to thousands of businesses across the country. ★Co-founder and current leader of a 240-person creative group serving 5,000 external clients, delivering 20,000 projects annually. Creative lead of the… Show more ★Spectrum Reach is the advertising sales division of Charter Communications that provides small businesses and global agencies with innovative and strategic advertising solutions. Kernel is Spectrum Reach's internal agency for all brand creative needs as well as the creative partner to thousands of businesses across the country. ★Co-founder and current leader of a 240-person creative group serving 5,000 external clients, delivering 20,000 projects annually. Creative lead of the Spectrum Reach brand, responsible for all aspects of design and copy tied to 6,000 annual deliverables. Executive lead and architect of a team that has effectively and efficiently delivered over 140,000+ pieces of creative while winning 100+ awards over the past 8 years in support of a $1B+ brand. • Executive lead for the creative support of $1B+ in local advertising sales from 2017 to 2021. • Responsible for 5,000 clients and 20,000 projects annually that are tied to $250M in core revenue. • Creative lead for the Spectrum Reach brand, with 6,000 annual deliverables ranging from email signatures, to PowerPoints to TV creative. • Consistent management of a $30M P&L within 1% of forecasts. • Business lead of a world-class creative infrastructure system including project management, asset management, data capturing capabilities, and cloud-based storage. • Consistently deliver 8X to 10X annual ROI against department costs. • Drove $4M to $6M+ in incremental production only revenue annually from 2017 to 2021. • Business lead of a first-to-market, proprietary platform developed for the self-provisioning of broadcast quality video creative for SMBs at scale. • Modernized FTE resources for long term sustainability while reducing annual personnel costs by $2M. • Lead negotiator for SOWs/MSAs, driving combined savings of $2M in annual opex and capex costs. • Lead author and day-to-day guru of Spectrum Reach’s Beliefs program.



Park & Fine Literary and Media

• United States
• 1 - 100 Employee

• Author

  • Jun 2023 - Present

  Rookie author represented by Park & Fine. Timm's first book, HOW TO GET ADDICTED TO APPRECIATION, will be published in 2025 with DK Publishing and John Murray One.



ESPN

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Director, Sports Management: Marketing | Sales | Advertising | Branding | Sponsorship | On-Air

  • Aug 2005 - Jan 2013

  Greater New York City Area ★ESPN is the worldwide leader in sports multinationally. The multimedia sports entertainment company features the broadest portfolio of multimedia sports assets with over 50 business entities. ►Managed staff of 7 and implemented new staff role increasing process efficiency by 20%. ►Integrated marketing platforms: Sales and execution; NFL, NBA, NASCAR, Golf, Tennis, ESPYs and IndyCar properties. ►Multi-platform advertiser solutions: Designed and sold; ESPN, ESPN2, ESPN.com… Show more ★ESPN is the worldwide leader in sports multinationally. The multimedia sports entertainment company features the broadest portfolio of multimedia sports assets with over 50 business entities. ►Managed staff of 7 and implemented new staff role increasing process efficiency by 20%. ►Integrated marketing platforms: Sales and execution; NFL, NBA, NASCAR, Golf, Tennis, ESPYs and IndyCar properties. ►Multi-platform advertiser solutions: Designed and sold; ESPN, ESPN2, ESPN.com, WatchESPN, ESPN Deportes and ESPN The Magazine. ►Partnered with sales, marketing and production to create, position, communicate and sell sponsorship opportunities. ►Created and executed over 10,000 on-air programs annually. ►Developed and fostered relationships with over 200 members of ESPN production and programming. ►Implemented and managed multiple brand enhancements: ESPN’s next generation billboards ‘The Minimercial’, Craftsman Tech Garage set in NASCARS Nationwide Series and Sprint Cup Series racing, ESPN NASCAR “NonStop” coverage; “The Next Round Served Up By Jim Beam”, Sponsor integration into ESPN Films “30 For 30” project, MNF pre-game launch by The GMC Sierra and Toyota Monday Night Football Halftime Show. ►Promoted 5 times in 7 years with progressive responsibilities. Show less



ABC News

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Associate Producer, Live Events: Production | Content | Remote | Graphics | Writing | Telecasts

  • Aug 2000 - Aug 2005

  Manhattan, New York ★ABC Sports is a news organization on-air and online that broadcasts Monday Night Football, Super Bowl XXXVII, the National Basketball Association, the Bowl Championship Series and numerous other nationally known sporting events. ►Charged as creative director overseeing commercial music in telecasts. ►Managed team of production assistants while contributing to over 60 live telecasts including PGA Tour golf, Three Open Championships (British Open), NCAA Football, NFL Playoffs and the… Show more ★ABC Sports is a news organization on-air and online that broadcasts Monday Night Football, Super Bowl XXXVII, the National Basketball Association, the Bowl Championship Series and numerous other nationally known sporting events. ►Charged as creative director overseeing commercial music in telecasts. ►Managed team of production assistants while contributing to over 60 live telecasts including PGA Tour golf, Three Open Championships (British Open), NCAA Football, NFL Playoffs and the Little League World Series. ►Production Content: Writing and producing teases, features, promos, live highlight packages, rollouts, resets and all graphics various professional and collegiate telecasts. ►Lead producer: ADT and Target World Championships with full remote set-ups. ►Promoted 5 times in a 5-year period with increased production leadership roles. Show less



Giving Opportunities to Others, Inc.

• United States
• Non-profit Organizations

• Director of Creative Marketing: Brand Awareness | Event Marketing | Targeting | Cause Exposure

  • 2000 - 2005

  Greater New York City Area ★GOTO is a volunteer nonprofit awarding underprivileged middle school students from New York and Boston scholarships to summer arts camps. GOTO hosts a series of signature fundraising events each year. ►Responsible for marketing ideation and implementation for events. ►Managed the creative marketing direction of the events and the overall company branding. ►Targeted high profile young professionals exposing the benefits of supporting GOTO goals.