Rebecca Anderson
Writing Consultant @ HealthPartners at Antenna- Claim this Profile
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Bio
Hope Shishilla
Rebecca is the most wonderful resource and mentor to work with. Not only is she highly creative but she is conversational with her methodology, making her a fantastic teacher. Rebecca's brain is like a case of diamonds; every idea she brings to the table is beautifully developed and unique to your brand. She can capture a companies voice with ease and always delivers beyond what's expected. I am grateful to have the opportunity to work with someone of such high caliber.
Tiffany Nguyễn
Working with Rebecca has been a breath of fresh air—her ideas and creativity are always exciting. We have worked together on multiple projects and all have been a pleasure! She has impeccable skills in marketing, communications, and copywriting. Would love to have the opportunity to work with her again sometime. :)
Hope Shishilla
Rebecca is the most wonderful resource and mentor to work with. Not only is she highly creative but she is conversational with her methodology, making her a fantastic teacher. Rebecca's brain is like a case of diamonds; every idea she brings to the table is beautifully developed and unique to your brand. She can capture a companies voice with ease and always delivers beyond what's expected. I am grateful to have the opportunity to work with someone of such high caliber.
Tiffany Nguyễn
Working with Rebecca has been a breath of fresh air—her ideas and creativity are always exciting. We have worked together on multiple projects and all have been a pleasure! She has impeccable skills in marketing, communications, and copywriting. Would love to have the opportunity to work with her again sometime. :)
Hope Shishilla
Rebecca is the most wonderful resource and mentor to work with. Not only is she highly creative but she is conversational with her methodology, making her a fantastic teacher. Rebecca's brain is like a case of diamonds; every idea she brings to the table is beautifully developed and unique to your brand. She can capture a companies voice with ease and always delivers beyond what's expected. I am grateful to have the opportunity to work with someone of such high caliber.
Tiffany Nguyễn
Working with Rebecca has been a breath of fresh air—her ideas and creativity are always exciting. We have worked together on multiple projects and all have been a pleasure! She has impeccable skills in marketing, communications, and copywriting. Would love to have the opportunity to work with her again sometime. :)
Hope Shishilla
Rebecca is the most wonderful resource and mentor to work with. Not only is she highly creative but she is conversational with her methodology, making her a fantastic teacher. Rebecca's brain is like a case of diamonds; every idea she brings to the table is beautifully developed and unique to your brand. She can capture a companies voice with ease and always delivers beyond what's expected. I am grateful to have the opportunity to work with someone of such high caliber.
Tiffany Nguyễn
Working with Rebecca has been a breath of fresh air—her ideas and creativity are always exciting. We have worked together on multiple projects and all have been a pleasure! She has impeccable skills in marketing, communications, and copywriting. Would love to have the opportunity to work with her again sometime. :)
Credentials
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Content Marketing
HubSpot AcademyMay, 2018- Nov, 2024 -
Inbound
HubSpot AcademyAug, 2017- Nov, 2024 -
Hubspot Marketing Software
HubSpot AcademyAug, 2017- Nov, 2024
Experience
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Antenna
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United States
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Advertising Services
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1 - 100 Employee
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Writing Consultant @ HealthPartners
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Jan 2021 - Present
Focusing on delivering web content and blog posts. • Patient blogging: Topics have included colon cancer screening, preventive care. • B2B blogging: Topics have included COVID-19 and healthcare insurance. Focusing on delivering web content and blog posts. • Patient blogging: Topics have included colon cancer screening, preventive care. • B2B blogging: Topics have included COVID-19 and healthcare insurance.
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Writer and Marketing Communications Consultant
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Jan 2018 - Present
Freelance writing services and marketing communications guidance for the medical, health, and technology industries. More at www.thewritemeaning.com Freelance writing services and marketing communications guidance for the medical, health, and technology industries. More at www.thewritemeaning.com
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TopRank Marketing
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United States
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Advertising Services
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1 - 100 Employee
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Freelance Copywriter
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Nov 2017 - Present
• Blogging - Created posts for B2B technology and B2C companies• Social media - Developed posts and monitored social media influencers• Web copy - Wrote SEO-optimized web copy • Blogging - Created posts for B2B technology and B2C companies• Social media - Developed posts and monitored social media influencers• Web copy - Wrote SEO-optimized web copy
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Grayduck Health
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United States
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Marketing Services
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1 - 100 Employee
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Senior Copywriter
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Jan 2020 - Jan 2021
• Social media - Develops content strategy and the content for ongoing social programs• Messaging - Creates messaging platforms for company and product brands• Website optimization - Performs content audits and develops SEO optimized copy• Advocacy programs - Generates tools to improve awareness of health inequities• Blogging - Develops SEO optimized blogs to promote the Grayduck Health agency • Social media - Develops content strategy and the content for ongoing social programs• Messaging - Creates messaging platforms for company and product brands• Website optimization - Performs content audits and develops SEO optimized copy• Advocacy programs - Generates tools to improve awareness of health inequities• Blogging - Develops SEO optimized blogs to promote the Grayduck Health agency
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Cogentix Medical, Inc.
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United States
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Medical Equipment Manufacturing
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1 - 100 Employee
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Senior Marketing Communications Manager
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Jun 2014 - Jun 2018
• Communications strategy - Developed and led the implementation of communication plans for company mergers, key trade shows and a webinar series• Advertising and marketing campaigns - Developed themes and copy for integrated marketing campaigns which delivered an above standard rate of leads and booth traffic • Digital strategy - Introduced Inbound Marketing including product blogs and compelling CTAs to significantly increase web traffic and the quality of leads. Developed content calendar for blog and social media content. Internal HubSpot expert• Leadership - Managed onsite and offsite employees, including one located in the Netherlands• Sales enablement - Leveraged key customer and sales force relationships to ensure that materials and messages developed within the marketing group meet market needs• Project management - Guided vendors towards optimal results in public relations, sales applications, the website and Inbound marketing through the use of detailed creative/project briefs and ongoing, timely feedback• Content strategy and positioning - Developed product and brand messaging. Wrote and edited copy for brochures, web, animations, marketing campaigns, patient marketing, etc.• Web - Merged websites on a single mobile-optimized platform. Traffic rose over 200% within 2 years• Marketing automation - Create automated communications programs based on various opt-ins, including the MyPTNS (www.myptns.com) program• Mobile - Drove the development of company’s sales applications, reducing literature spend by ~30%• Podcast - Proposed and launched secured private podcast and obtained 100% sales rep involvement
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Marketing Communications Manager
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Jul 2007 - May 2014
• Integrated marketing - Developed integrated marketing campaigns using direct mail, email, microsites, online advertising, tradeshow graphics, QR codes and collateral with quantifiable ROI• Corporate rebranding - Oversaw the selection and incorporation of a new visual brand for Uroplasty, Inc. • Social media strategy - Led the company’s entry into social media, developed the overall strategy and timeline, defined and oversaw the development of an electronic routing system for social media messages• Relationship marketing - Launched monthly electronic customer newsletter with consistent open rate of >20%• Clinic / Co-op marketing - Created clinic marketing tools including advertising, postcards, web content, press releases and fact sheets. Oversaw the implementation of patient education programs.• Sales training - developed product training for sales representatives and customers• International marketing - Collaborated with global colleagues to localize marketing materials, based on country needs and indications• Literature fulfillment - Led proceed to transfer product literature fulfillment to an external vendor• Team expansion - Hired and managed marketing communications and support team
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Marketing Communications Specialist
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Sep 2005 - Jul 2007
Product launch - Hired to create the marketing materials and positioning for the company’s first U.S. launches. Generated a full spectrum of materials including Instructions for Use, product photography, collateral, videos, advertising, sales contests and tradeshow graphicsProduct design - Provided key inputs on product design and user interface
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Marketing Communications Manager
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Nov 2004 - Sep 2005
• Brand advocate - Collaborated with marcom groups at other Synovis Life Technologies divisions to ensure consistent application of the Synovis brand• Tradeshow strategy - Oversaw tradeshow planning and execution across numerous surgical specialties, including booth presence, pre-show and post-show activities• Marketing campaigns - Collaborated with product managers to develop marketing tools and advertising and direct mail campaigns with positive, measurable outcomes• Elearning - Overhauled sales training program and managed the development of elearning• Direct to Patient - Developed patient-focused advertising and communications• Corporate branding - Integrated new Synovis brand across all company and product marketing activities• Website - Supervised the development of the Synovis websites (synovislife.com and subsidiary sites); established standards for integration across all Synovis Life divisions • Product launch - Develop materials and campaigns to launch new products and line extensions• Project management - Championed the entire creative process including project scheduling, messaging, copywriting, graphic design and vendor management• Sales contest design - Created and implemented inventive themes and communications plans for yearly incentive programs targeted at sales representatives• Leadership - Managed communications team
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Education
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Bethel University
Bachelor of Arts, Professional Writing and Studio Art -
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University of St. Thomas
Masters of Business Communications (incomplete), Marketing Communications
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