Elena Nicolas, MBA, Quadrilingue, Marketing du Luxe

Digital Marketing Responsible at BBLA
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Contact Information
us****@****om
(386) 825-5501
Location
Paris, Île-de-France, France, FR
Languages
  • Russe Native or bilingual proficiency
  • Anglais Native or bilingual proficiency
  • Français Native or bilingual proficiency
  • Allemand Elementary proficiency

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Nathalie Grynbaum

J ai eu la chance de travailler avec Elena dans le cadre de la redaction de son memoire professionnel. Elena est une personne extrêmement tenace et concentrée. Elle travaille avec méthode et a parfaitement intégré les concepts de stratégie marketing sans oublier les imperatifs operationnels. Elle prend des decisions et mene un projet a son but avec efficacité. Son profil international et sa maitrise des langues sont un plus. Enfin son profond respect des autres offre un esprit d equipe tres appreciable. Je recommande vivement Elena qui peut appréhender un poste de direction marketing. Nathalie GRYNBAUM co fondatrice MiHotel

Julien Berthonnaud

Elena est une personne travailleuse et droite. J'ai apprécié travaillé avec elle sur la stratégie BtoB. Sa vision globale et son besoin de KPI était très rassurant.

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Credentials

  • DALF C1
    -
  • TOEIC 855
    IDRAC Business School

Experience

  • BBLA
    • France
    • Textile Manufacturing
    • 1 - 100 Employee
    • Digital Marketing Responsible
      • Oct 2020 - Present

      ▪ Create the B2B website on Wordpress ▪ Participate in working groups to make the transition to Sage 100 ▪ Manage B2B content on Europages ▪ Create the B2B website on Wordpress ▪ Participate in working groups to make the transition to Sage 100 ▪ Manage B2B content on Europages

  • Weiss - Chocolaterie française
    • France
    • Food and Beverage Manufacturing
    • 1 - 100 Employee
    • B2B Marketing Groupe Manager
      • Jan 2020 - Apr 2020

      ▪ Develop and implement the marketing strategy ▪ Manage a marketing budget of 250 k€ ▪ Develop new products and launch them on the market ▪ Create the content: POS, catalogs, flyers, white papers, slideshows, video, .. ▪ Develop and implement the marketing strategy ▪ Manage a marketing budget of 250 k€ ▪ Develop new products and launch them on the market ▪ Create the content: POS, catalogs, flyers, white papers, slideshows, video, ..

  • Groupe Casino
    • France
    • Retail Groceries
    • 700 & Above Employee
    • Innovation Manager
      • Sep 2018 - Sep 2019

      • Manage innovative multi-brand and multi-team projects (customer experience, service innovation, operational excellence, etc.) • Define business plans and specifications, calculate ROI, prepare schedules and budgets, monitor project progress, manage risks • Coordinate internal and external teams, lead meetings, monitor performance, prepare reports ▪ Create internal and external communication plans on projects • Manage innovative multi-brand and multi-team projects (customer experience, service innovation, operational excellence, etc.) • Define business plans and specifications, calculate ROI, prepare schedules and budgets, monitor project progress, manage risks • Coordinate internal and external teams, lead meetings, monitor performance, prepare reports ▪ Create internal and external communication plans on projects

  • National Heritage
    • Moscow, Russia
    • Marketing et E-commerce Directeur B2B / B2C, 3000 corners, 7 jewelry shops
      • Mar 2015 - Aug 2017

      ▪ Build the B2B and B2C marketing strategy (luxury jewelry) ▪ Develop and implement the marketing mix for 3 B2B / B2C targets (20,000 ref) ▪ Develop operational plans and prepare budgets (400 kE/year) ▪ Create and implement annual creative concepts ▪ Implement the physical and digital customer strategy (recruitment, loyalty, customer relationship, etc.) ▪ Develop and implement trade-marketing programs ▪ Develop and implement marketing tools (catalogues, POS, video, etc.) ▪ Create e-commerce sites (10,000 users) and develop performance ▪ Analyze competitor activities and consumer insights ▪ Coordinate internal and external teams Show less

  • Valtera Jewellery House
    • Luxury Goods & Jewelry
    • 1 - 100 Employee
    • Merketing and Sales Directorr (Franchise), B2B/B2C, 90 luxe jewelry shops
      • Apr 2014 - Sep 2014

      • Launch and grow a jewelry franchise retail network: • Conduct market research and develop project strategy • Develop marketing plans for regional jewelry markets ▪ Manage the product range (stock rotation, adaptation for regional demand, financial performance) • Create store opening process and prepare financial models • Adapt the product mix and merchandising for different shop types (luxe jewelry, watches) • Develop of motivation systems and staff training programs • Launch and grow a jewelry franchise retail network: • Conduct market research and develop project strategy • Develop marketing plans for regional jewelry markets ▪ Manage the product range (stock rotation, adaptation for regional demand, financial performance) • Create store opening process and prepare financial models • Adapt the product mix and merchandising for different shop types (luxe jewelry, watches) • Develop of motivation systems and staff training programs

  • NIKA Jewelry Watches
    • Retail Luxury Goods and Jewelry
    • 1 - 100 Employee
    • Marketing and Sales Director (Franchise) B2B / B2C, 36 luxe watches shops
      • Jan 2012 - Apr 2014

      Launch and develop a franchise network: • Develop the marketing strategy to launch a franchise • Set up marketing tools (brand-book, commercial equipment, range of products for the different types of shops, staff motivation and training systems) ▪ Calculate forecast of financial performance, profit and loss (P&L) • Manage the product range (ABC analysis, life cycle management) ▪ Manage all aspects of network operation (marketing, communication, merchandising, e-commerce, training, finance, etc.) ▪ Analyze KPIs and propose action plans to improve them (ROI, average ticket, purchase frequency, turnover/m2,...) Manage Marketing: • Create marketing plans and budgets for the franchise project and monitor execution • Develop trade-marketing and cross-marketing programs (communication channels: advertising, navigation, audio, video in shopping centers, television and radio advertising, press advertising, banner and online advertising, network advertising social media, texts and emails, promotion). • Organize visual merchandising (decorate exterior and interior window displays, analyze needs and plan advertising materials, create planigrams) Show less

  • Jenavi
    • Saint-Petersbours, Russia
    • Marketing, Franchise and E-commerce Director, B2B/B2C, 400 fashion jewelry shops
      • Oct 2003 - Jan 2012

      Managing e-commerce, marketing and franchising • Develop the marketing and communication strategy, as well as the product policy (Russia, Europe) • Create and implement commercial animation (ATL, BTL, offline and digital) on the 5 types of sales channels: wholesale, franchise, retail, corporate sales, e-commerce (Russia, International) • Develop and implement trade-marketing programs (increase in traffic, amount of sales, average bill, frequency of consumption, ...) in 400 franchised stores • Create and animate B2B and B2C e-commerce sites (web content, SEO, SEA, advertising banners), animate blogs and social networks • Implement partnership programs with the Swarovski company (participation in the Bijorhca exhibition, co-loyalty programs, etc.) • Organize fashion events, collaborate with designers, coordinate communication • Prepare marketing studies and competitive intelligence ▪ Manage the product range (strategy, launch of collections, sales forecast, production planning, life cycle management, KPIs analysis) • Launch new product lines in China • Develop the franchise development project • Create and develop 400 franchise stores (Russia, Europe) • Manage marketing: planning, budgeting, reporting, coaching team members (advice, coaching and training) Show less

Education

  • IDRAC Business School
    MBA specialized Strategy & Business Innovation, Brand strategy and innovation
    2018 - 2019
  • Université Baltique Technique - Saint-Pétersbourg, Russie
    Master 2 (M2), Gestion d'entreprise et économie, Excellent
    1998 - 2003
  • L'Ecolevirtuelle by CounCelling
    Manager avec agilité et leadership, Management
    2023 -

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