Nicholas Crane
Commerce Lead Director at Adapt- Claim this Profile
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Bio
Jack Sparks
I’ve worked with Nick for almost 2 and a half years and in this time, he has helped me go from a complete novice in PPC to someone who is very skilled. Anytime I needed help early on, Nick was there, patiently teaching me how to fish rather than give me the fish. After becoming my manager officially (previous training was goodwill), Nick put the foot down and as well as helping me with my PPC expertise, he supported my career development, showing every step of the way that he genuinely cared. Outside of managing me, it was clear to see that Nick cares deeply about the work he produces, always paying attention to the fine details which enable his accounts to perform effectively. He also has a phenomenal depth of knowledge when it comes to Google, Microsoft & Facebook shopping which has enabled him to lead a high performing shopping team successfully, despite other pressures. Nick is a genuine, fair and incredibly hard working person and it was a pleasure to work together.
Sam Arnold
I worked closely with Nick for almost 2 years, during which time he was an invaluable asset to our brands. His attention to detail & enthusiasm for our brand was incredible and his expertise helped us grow successfully. Nick is always the first to mention new tech & campaign innovations, a resource which is much appreciated in an ever-changing digital world!
Jack Sparks
I’ve worked with Nick for almost 2 and a half years and in this time, he has helped me go from a complete novice in PPC to someone who is very skilled. Anytime I needed help early on, Nick was there, patiently teaching me how to fish rather than give me the fish. After becoming my manager officially (previous training was goodwill), Nick put the foot down and as well as helping me with my PPC expertise, he supported my career development, showing every step of the way that he genuinely cared. Outside of managing me, it was clear to see that Nick cares deeply about the work he produces, always paying attention to the fine details which enable his accounts to perform effectively. He also has a phenomenal depth of knowledge when it comes to Google, Microsoft & Facebook shopping which has enabled him to lead a high performing shopping team successfully, despite other pressures. Nick is a genuine, fair and incredibly hard working person and it was a pleasure to work together.
Sam Arnold
I worked closely with Nick for almost 2 years, during which time he was an invaluable asset to our brands. His attention to detail & enthusiasm for our brand was incredible and his expertise helped us grow successfully. Nick is always the first to mention new tech & campaign innovations, a resource which is much appreciated in an ever-changing digital world!
Jack Sparks
I’ve worked with Nick for almost 2 and a half years and in this time, he has helped me go from a complete novice in PPC to someone who is very skilled. Anytime I needed help early on, Nick was there, patiently teaching me how to fish rather than give me the fish. After becoming my manager officially (previous training was goodwill), Nick put the foot down and as well as helping me with my PPC expertise, he supported my career development, showing every step of the way that he genuinely cared. Outside of managing me, it was clear to see that Nick cares deeply about the work he produces, always paying attention to the fine details which enable his accounts to perform effectively. He also has a phenomenal depth of knowledge when it comes to Google, Microsoft & Facebook shopping which has enabled him to lead a high performing shopping team successfully, despite other pressures. Nick is a genuine, fair and incredibly hard working person and it was a pleasure to work together.
Sam Arnold
I worked closely with Nick for almost 2 years, during which time he was an invaluable asset to our brands. His attention to detail & enthusiasm for our brand was incredible and his expertise helped us grow successfully. Nick is always the first to mention new tech & campaign innovations, a resource which is much appreciated in an ever-changing digital world!
Jack Sparks
I’ve worked with Nick for almost 2 and a half years and in this time, he has helped me go from a complete novice in PPC to someone who is very skilled. Anytime I needed help early on, Nick was there, patiently teaching me how to fish rather than give me the fish. After becoming my manager officially (previous training was goodwill), Nick put the foot down and as well as helping me with my PPC expertise, he supported my career development, showing every step of the way that he genuinely cared. Outside of managing me, it was clear to see that Nick cares deeply about the work he produces, always paying attention to the fine details which enable his accounts to perform effectively. He also has a phenomenal depth of knowledge when it comes to Google, Microsoft & Facebook shopping which has enabled him to lead a high performing shopping team successfully, despite other pressures. Nick is a genuine, fair and incredibly hard working person and it was a pleasure to work together.
Sam Arnold
I worked closely with Nick for almost 2 years, during which time he was an invaluable asset to our brands. His attention to detail & enthusiasm for our brand was incredible and his expertise helped us grow successfully. Nick is always the first to mention new tech & campaign innovations, a resource which is much appreciated in an ever-changing digital world!
Credentials
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CSS Advanced Omnichannel certificate
GoogleApr, 2022- Nov, 2024 -
Achieve Your Goals with Performance Max
GoogleDec, 2021- Nov, 2024 -
LinkedIn Marketing Solutions Fundamentals
LinkedInJun, 2021- Nov, 2024 -
Analytics IQ
Google -
Blueprint Advanced Media Buying Professional
Facebook -
Blueprint Discovery Commerce
Facebook -
Comparison Shopping Hero
Google -
Comparison Shopping Services
Google -
Display Ads
Google -
Flight School
Twitter -
IT Management For Business
Tech Industry Gold -
Measurement
Google -
Mental Health First Aid
Mental Health First Aid (MHFA) England -
Microsoft Ads
Microsoft -
Retail Digital Champion
Google -
Search Ads
Google -
Shopping Ads
Google -
Video Ads
Google
Experience
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Adapt
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Commerce Lead Director
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Sep 2022 - Present
◾ Accountable for vertical growth across all service lines.◾ LUSH account lead & project management. Circa 50 accounts. Awarded ‘Best Client Team’ 2023 by parent company Welocalize in the Global Kick Off Awards.◾ The Drum eCommerce roundtable panellist. ◾ Visionary.
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Shopping Lead (Account Director)
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Oct 2021 - Aug 2022
◾ The Drum Recommends eCommerce agency of the year.◾ Team management.◾ Cross-team support & training.◾ Agency commerce escalatory lead.◾ LUSH account lead.◾ Strategic collaboration with platform partners.
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Shopping Lead (Senior Account Manager)
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Apr 2021 - Nov 2021
◾ eCommerce Team lead & agency trainer.◾ Facebook Blueprint Discovery Commerce awarded.◾ LinkedIn Marketing Solutions awarded.◾ Auditing, exploration & innovation.◾ Shopping accreditation & certification.◾ Feed Management Service launch & evolution.◾ Comparison Shopping Service evolution.◾ Feed reviews, pitches & contracts.◾ Webinar presenter.
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Senior Account Manager
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Apr 2020 - Apr 2021
◾ ‘Adapt 2020 Customer Service Four Pillars’ awarded.◾ Google Comparison Shopping Services awarded.◾ Google Comparison Shopping Hero awarded.◾ Google Retail Digital Champion awarded.◾ Facebook Blueprint Media Buying Pro awarded.◾ Active Wellness Team contributor.◾ Certified Mental Health First Aider.◾ Introduced ‘The Wellness Waterfall’, a new starter buddy initiative.
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Account Manager
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Apr 2018 - Mar 2020
◾ Active Innovation Team contributor.◾ Introduced ‘Team Spend Pacer’, an agency-wide initiative.
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Senior Account Executive
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Sep 2016 - Mar 2018
◾ ‘Agency First: All Certifications’ awarded.◾ Analytics IQ awarded.
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Account Executive
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Sep 2015 - Aug 2016
◾ Google, Microsoft & Twitter Media Certifications awarded.
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HP
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Graphic Designer & Dev
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Aug 2013 - Aug 2014
◾ ‘HP Achievement & Contribution’ awarded.◾ ‘HP Living Our Values, Teamwork’ awarded.◾ ‘HP Making A Difference, Quality’ awarded.◾ Member of the Worldwide Enterprise Group Process & Project team. ◾ The role required creativity to develop documents, presentations & Sharepoint systems for C-suite ensuring work was in strict adherence with Hewlett-Packard's brand & corporate standards. ◾ ‘HP Achievement & Contribution’ awarded.◾ ‘HP Living Our Values, Teamwork’ awarded.◾ ‘HP Making A Difference, Quality’ awarded.◾ Member of the Worldwide Enterprise Group Process & Project team. ◾ The role required creativity to develop documents, presentations & Sharepoint systems for C-suite ensuring work was in strict adherence with Hewlett-Packard's brand & corporate standards.
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Education
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Tech Industry Gold Accreditation
Bachelor’s Degree, IT Management For Business -
University of the West of England
Bachelor’s Degree, IT Management For Business