commentsofaCatMan - Sherrelle Smith
Category Manager Chilled Meal Inspirations, Non Alcholic Beverages, and Eggs at Foodstuffs North Island Limited- Claim this Profile
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Bio
Experience
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Foodstuffs North Island Limited
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New Zealand
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Retail
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400 - 500 Employee
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Category Manager Chilled Meal Inspirations, Non Alcholic Beverages, and Eggs
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May 2021 - Present
Working with our supplier community, to create, grow, and support inspirational Chilled Foods meal or ingredient offers that our customers will ❤️.
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Category Manager - Chilled Foods and Eggs
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Apr 2015 - May 2021
- management of a nearly $1b portfolio- with team of 2, - alongside a number of internal teams/contacts, - and more than 60 suppliers, - to supply and negotiate new offers and best deals that delight our customers, - deliver inspirational solutions for our 300+ co-op member stores, - activating insightful and data based category strategies,- achieving KPI's along the way.
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Category Manager - Confectionery, Seasonal and Bulk Foods
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Nov 2014 - May 2021
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Drake International
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Canada
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Human Resources Services
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500 - 600 Employee
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Senior Client Relationship Manager - Drake NZ Ltd
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Aug 2014 - Nov 2014
- Building and developing business partnerships and opportunities- Coaching and training- Developing brand awareness- Connecting with and developing college workshops- Developing process - Building and developing business partnerships and opportunities- Coaching and training- Developing brand awareness- Connecting with and developing college workshops- Developing process
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Goodman Fielder
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Australia
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Food and Beverage Manufacturing
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700 & Above Employee
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National Business Development Manager (Foodstuffs)
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Dec 2012 - May 2014
A unique role providing a dedicated resource generating new business and supply contracts with Foodstuffs store owners. Internally the position works closely with production/supply/key accounts/customer marketing/finance/pricing and field teams. Externally the role works with Foodstuffs store owners, store managers, other key stakeholders.The NBDM is tasked with - building and developing strategic relationships with Foodstuffs store owners and key stakeholders. - gaining supply agreements- assisting the Foodstuffs team with achieving KPI's by developing joint ventures with key Foodstuffs stores, - developing key opportunities in alignment customer marketing and brand activity, - reviewing and reassessing business partnership model- improve profitability for Goodman Fielder- develop customer plans for growth,- 6 monthly customer business reviewsACHIEVEMENTS: 300% increase in Business Partnerships achieved. Increased share of Pak'n Save's Auckland from 7% to 22% in 2 yearsExceeded annual growth targets 2013, and 2014Strong relationships with owners and key stakeholders of New World's and Pak'n Saves
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Foodstuffs Auckland Business Manager
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Nov 2011 - Dec 2012
- Managing Goodman Fielders largest Foodstuffs account (+$110m net sales). - Coaching and leading a team of 3 Key Account managers - Achieving budgeted sales, volume, and profit targets- Strategic promotional activations, - Product launches, and development of strategic opportunities. - Working with cross functional teams to achieve best results in ranging and distribution, 'Speed to Market'. - Training and development of Key Account team in business practices, systems and processes, health and safety. ACHIEVEMENTS:Building Business Partnership strategyCreated financial model for Business Partnership strategyWon first supply agreement from competitor company in 12 yearsFSA project lead - moving Ernest Adams from contractor network to Foodstuffs Auckland DCDelivering Summer/Christmas promotional plans, and field execution plans
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Key Account Manager - Home Ingredients
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Sep 2010 - Oct 2011
- Managing the Foodstuffs business nationally for key Home Ingredients division categories. - Achieving business sales and margin targets of allocated categories.ACHIEVEMENTS:Successful launch of Olivani Olive Oil to market. Achievement of STM distribution targets
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GSK
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United Kingdom
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Pharmaceutical Manufacturing
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700 & Above Employee
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Grocery Business Manager
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Aug 2007 - Aug 2010
Tasked with:- Managing a team of 4 Key Account managers and a National Field Manager- Achieving GSK sales, profit, promotional spend and opex targets for the Grocery retail business. - Training and development of the Grocery Team. Working alongside cross functional teams to deliver on monthly/annual targets.ACHIEVEMENTS:Launch of leading OTC brands into Grocery - Coldrex, Zovirax Tasked with:- Managing a team of 4 Key Account managers and a National Field Manager- Achieving GSK sales, profit, promotional spend and opex targets for the Grocery retail business. - Training and development of the Grocery Team. Working alongside cross functional teams to deliver on monthly/annual targets.ACHIEVEMENTS:Launch of leading OTC brands into Grocery - Coldrex, Zovirax
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Pfizer
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United States
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Pharmaceutical Manufacturing
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700 & Above Employee
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Channel Manager - Grocery
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Dec 2005 - Jul 2007
Developing a new role managing both the Key Account and Field team to achieve Pfizer Grocery/Consumer Healthcare divsions KPI's. - Achieving National Grocery sales and spend budgets- Financial forecasting. - Implementation of strategic marketing and sales initiatives- Training, and development, of national grocery sales team (5), and key account managers (3)- Management of kpi's with a third party merchandising company.- Account Management of Foodstuffs Auckland, K Mart, The WarehouseOverseeing FSW, FSSI, PEL, and Convenience Channels
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Key Account Manager
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Jul 2004 - Nov 2005
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