Experience

LST Marketing

• United States
• Marketing Services
• 1 - 100 Employee

• Account Manager of Brand Experience

  • May 2023 - Present

  LST is a forward-thinking boutique agency that pushes the limits of innovative sponsorships, talent integration and marketing solutions to redefine what’s possible and deliver amazing results. __ Executed the 2023 experiential tour for eBay Motors which sponsored country music artist HARDY's fall tour. The tour comprised a sweepstakes campaign to win a customized Ford F250 while collecting data and creating brand awareness for eBay Motors. Concepted experiential strategies for client activations to help grow existing CRM data collection and enhance brand awareness. Show less



The Marketing Arm

• Advertising Services
• 1 - 100 Employee

• Account Executive

  • Jul 2021 - May 2023

  TMA is a dynamic agency of creativity that creates cultural resonance for brands. __ Planned and executed the 2023 Goodyear Cotton Bowl and College Football Playoffs sponsorship with multiple partner-agencies. Manage projects across Goodyear Tires US product launches and Goodyear brand campaigns Coordinate clients' experiential inventory for multiple event activations. Developed a social media campaign in partnership with Fanatics Sports to guests nationwide for Papa Murphy's Pizza. Worked to execute new creative strategies across all social channels for Papa Murphy's Pizza. Show less



The Richards Group

• Telecommunications
• 1 - 100 Employee

• Production Manager of Brand Experience - latitude

  • Oct 2019 - Jun 2021

  An affiliate of The Richards Group, latitude is an experiential agency that produces conversation-starting and excitement-inducing experiences for consumers. __ Strategized and executed an award-winning guerrilla marketing advertisement for Choctaw Casinos & Resorts on Dallas's famous "Leaning Tower". Managed Choctaw Casinos & Resorts sponsorship for the 2021 PGA Byron Nelson, whose foot space attracted 2,000 daily attendees and was noted by USA Today's Golfweek Magazine as "New royalty when it comes to golf insanity." Developed, managed, and produced a c-level executive virtual conference over the span of two days with 150 live stream attendees. Strategized, developed, and executed a super-sized digital slot machine experience for Choctaw Casino's & Resorts at the Nationals Final Rodeo which created engagement among 60K attendees over 10 days. Track and manage event logistics across multiple projects and vendors. Create and track project estimates, invoicing and purchase orders. __ Awards: 2021 National American Advertising Federation ADDY AWARDS Award: Gold ADDY - Guerrilla Marketing Campaign: "The Leaning Tower of Dallas" Client: Choctaw Casinos & Resorts Durant 2021 American Advertising Awards - AAF Dallas Award: Best of Show Campaign: "The Leaning Tower of Dallas" Client: Choctaw Casinos & Resorts Durant 2020 Communication Arts Advertising Annual Category: Non-traditional advertising Campaign: "The Leaning Tower of Dallas" Client: Choctaw Casinos & Resorts Durant Show less



Octagon

• Libya
• Translation and Localization
• 1 - 100 Employee

• Event Trainee - TOYOTA

  • Jan 2019 - Oct 2019

  Octagon is the world's largest sponsorship consulting practice in sports and entertainment. __ Developed all OOH materials for the 2019 Toyota RAV4 College Gameday Tour that activated across 7 universities in both the SEC and Big 12 conference. Operated logistics and deployment for Toyota at major sporting and entertainment events throughout Texas, Louisiana, and Oklahoma. Managed outside vendors for the food and wine experience at the 2019 Meijer LPGA Classic. Assisted with the logistics and set up for the 2019 LPGA Volunteers of America Classic. Strategized marketing techniques to better target audience members about promotional deals and sweepstakes with collected data. Show less



Advanced Graphix

• United States
• Advertising Services
• 1 - 100 Employee

• Social Media & Marketing Intern

  • Mar 2018 - Jan 2019

  The Matador is the official retailer of Texas Tech Athletics and sister company to Advanced Graphix. Advanced Graphix is the largest promotional advertising products business in West Texas. __ Planned and deployed 6 seasonal retail shops at Jones AT&T Stadium and United Supermarkets Arena. Maintained and updated all channels of inventory and content of shopthematador.com. Created, planned, and executed strategies for social media. Tracked sale-related profits linked to marketing. Maintained and updated 10 online employee merchandise stores on a national level. Show less



United Supermarkets, LLC

• Retail
• 700 & Above Employee

• Marketing Intern

  • Jun 2018 - Aug 2018

  Texas-based, retail grocery chain with 96 stores in 50 markets across Texas and New Mexico. __ Developed a marketing plan within a budget to increase the market share of Albertsons Markets in the Midland/Odessa, Texas region by collecting data of net profit margins, reward service performance, and targeted demographics. Managed 96 store locations online guest feedback, update location information, and revised website platforms of three divisional banners. Created and optimized content for Facebook and Instagram over five divisional banners. Show less



La Ventana Yearbook

• United States

• Marketing & Public Relations Manager

  • Aug 2017 - Apr 2018

  Official yearbook of Texas Tech University. __ Interviewed students, faculty, and alumni for engaging stories focused on university life. Photographed on and off-campus events. Promoted interviews through social media and student interaction. Official yearbook of Texas Tech University. __ Interviewed students, faculty, and alumni for engaging stories focused on university life. Photographed on and off-campus events. Promoted interviews through social media and student interaction.