Experience

Marchio Di Fabbrica

• Italy
• Advertising Services
• 1 - 100 Employee

• Marketing & Communication specialist

  • Jun 2010 - Present

  Brand marketing communication, brand building PR, sport&entertainment marketing, sports sponsorship and event management,corporate communication, digital marketing and digital PR Brand marketing communication, brand building PR, sport&entertainment marketing, sports sponsorship and event management,corporate communication, digital marketing and digital PR



Lega Serie A

• Italy
• Spectator Sports
• 1 - 100 Employee

• Consultant at Lega Serie A (Italian Football League)

  • Feb 2010 - Present

  Delegate for TV and sponsors rights respect during football matches Delegate for TV and sponsors rights respect during football matches



Immagine & Sport

• Business Consulting and Services

• Marketing & Sales Account

  • Nov 2009 - Jun 2010

  Immagine & Sport is a company specialised in marketing analysis and consultancy applied to the sports sector. Through its vast and long experience in this area, Immagine & Sport can perform strategic evaluations and analyses involving any goods category, all sport disciplines, any type of event and all communication media. Immagine & Sport is a company specialised in marketing analysis and consultancy applied to the sports sector. Through its vast and long experience in this area, Immagine & Sport can perform strategic evaluations and analyses involving any goods category, all sport disciplines, any type of event and all communication media.



Diadora

• Italy
• Sporting Goods Manufacturing
• 200 - 300 Employee

• Global Brand Manager Football - Marketing & Merchandising

  • Mar 2006 - Nov 2009

  Responsible for footwear, accessories and teamwear collections creating the category planning outlining category direction and evaluating new opportunities  global product briefing: competitor analysis, target cost, analyze business reports and sales figures gaining trend insight in key markets: attend account meetings, trade fairs, relationship building, market research pre-line process: product testing, feedback of distributors and retailers regarding new lines, ensure samples development and availability special make units developments for key markets/licensees (USA, Japan, Sweden, Italy) and merchandising collections for sponsored football teams. Special dedicated products to athletes. inline collections: presenting the new collections internally and externally, ensure up-to-date line list within the set deadlines development of commercial plans with the branches and with the principal commercial partners communication: working closely with the communication department in order to develop the appropriate communication strategies. Responsible for internal communication about the range. Briefing for ADV and POS materials, catalogues, packaging. sponsorship: working together with sportsmarketing dept. to manage the relations with teams and athletes

• Junior Communication Specialist

  • Jun 2004 - Mar 2006

  Co-manager in the advertising planning, public relations and the organization of promotional events (international sales meeting, trade fairs, grass roots activities)



Invicta SpA

• Italy
• Retail Apparel and Fashion
• 1 - 100 Employee

• Sportsmarketing Manager

  • Apr 2005 - Mar 2006

  Following all the aspects regarding the sponsorship relations that link the brand with the athletes, federations and ski schools. Organization of Olympic Project: Invicta Point in Sestriere during Olympic Games Torino 2006, ADV campaign, new ski schools sponsored in Piedmont, hostess and steward staff manager, ticketing for customers, agents and distributors, accommodation, big event in Torino for press, athletes, VIP. Following all the aspects regarding the sponsorship relations that link the brand with the athletes, federations and ski schools. Organization of Olympic Project: Invicta Point in Sestriere during Olympic Games Torino 2006, ADV campaign, new ski schools sponsored in Piedmont, hostess and steward staff manager, ticketing for customers, agents and distributors, accommodation, big event in Torino for press, athletes, VIP.