Experience

Hope Air

• Canada
• Philanthropy
• 1 - 100 Employee

• Chief Development Officer

  • Oct 2021 - Present



Parkinson Canada

• Canada
• Non-profit Organizations
• 1 - 100 Employee

• Vice President, Marketing and Fundraising

  • Sep 2020 - Oct 2021

  Tasked with leading newly integrated Marketing and Fundraising verticals toward a shared vision. Led key foundational efforts across both teams, including developing organization brand voice, leading digital engagement transition and developing moves management processes, case for support, and fundable project priorities.Responsible for growth in all channels in first year, including 25.4% year-over-year revenue growth.

• Associate Director, Events and Partnerships

  • Jan 2016 - Sep 2020

  Charged with leading Parkinson Canada's nationwide events team, I lead strategy and manage programs related to Parkinson SuperWalk while leading innovation in new initiatives in our peer to peer programs.Responsible for setting the national strategic direction for Parkinson SuperWalk, developing participant engagement strategy, tracking against critical path and key performance indicators, while supporting provincial deployment and monitoring for best practices. This work is achieved through management of a growing sponsorship and partnership portfolio, building strategic partnerships in a charity to business and charity to charity setting.Participant and prospect data drives the strategy of this role, with demographic profiles of top performers; digital engagement results and user behaviours within our redemption program informing strategic insights.Key achievements in this role include: • Leading four consecutive years of growth through our signature event in a climate of sector-wide decline (3.9%; 7.2%; 6.1%; 5.5%)• Supporting the growth of Pedaling for Parkinson’s from a third-party event yielding $17,000 to a $1.7 Million lifetime fundraiser• Shepherded transition of this long-term third party fundraising event in achieving 100% revenue growth in final year ($700k) with transition to a proprietary event campaign with the highest single site performance in organization history in year one and multiple sites in future years• Led a first-of-its kind international event launch with a complementary partner charity• Developing a new hub-based community fundraising platform in response to sector trends• Revised stakeholder recognition and loyalty program to move beyond transactional loyalty to emotional loyalty• Leading a brand identity revision and overall event brand strategy to tie back to parent brand, to leverage strong affinity for our event program into affinity for the overall brand

• Senior Manager, Strategic Initiatives

  • Mar 2014 - Dec 2015

  Manage Resource Development Department, and achieve overall revenue development budgetary goals (events, tribute, major and planned giving). Analyze current internal and external trends and determine appropriate event based action based upon strategic observations. Maintain alignment of event based endeavours with Regional strategic plan objectives (as part of Parkinson Canada plan). Management of key strategic level partner, vendor and supporter relationships. Reported regularly on fundraising KPI and metrics to regional board. Developed and served as staff liaison to Fundraising Advisory Subcommittee, exploration of extended reach opportunities and critical evaluation of existing events.



Parkinson Society Central & Northern Ontario

• Manager, Programs and Events

  • Feb 2012 - Mar 2014

  Responsible for management and delivery of education programming (Get it on time campaign) and fundraising event success.

• Education Program Development Coordinator

  • Jun 2010 - Feb 2012

  Implement Canadian pilot Get it on time campaign; develop inservice education, support materials, etc.

• Community Development Coordinator

  • Jun 2009 - Jun 2010

• Support Services and Education Officer

  • Jun 2008 - May 2009

  Conference planning; education material development; client service and support.



Valley Community Learning Association

• Canada
• Primary and Secondary Education
• 1 - 100 Employee

• IT/Literacy Facilitator

  • 2007 - 2008

  Technical and support lead on community education projects (Swingset Press; First Nations Family History project). Technical and support lead on community education projects (Swingset Press; First Nations Family History project).