Experience

Fairmont Designs

• United States
• Furniture
• 1 - 100 Employee

• Director of Development, South East Asia

  • Sep 2022 - Present

  Being the exclusive Sales Agent (South East Asia) for one of the best international hospitality furniture manufacturer. Fairmont Design Hospitality, with HQ based in California, USA, has more than 40 years of experience in bespoke furniture for the hospitality industry. Our fully self-owned factories with a combined production capacity of 480nos. of 40' containers per month are located in China and Vietnam. We also focus our efforts on sustainable production in our factory with proper ESG strategies in place. Lets link up @ collin.siow@fairmontdesigns.com Show less



Grafunkt

• Singapore
• Retail Furniture and Home Furnishings
• 1 - 100 Employee

• Contract Director

  • Apr 2020 - Aug 2022

  Set up a brand new Contract Division during the start of the Covid-19 pandemic to penetrate the project market. Despite the challenges of starting my first day during the nationwide lock down, and also being the new kid on the block for project sector with no project references, I managed to help the company breakthrough into several hospitality and residential public spaces projects . Happy and proud to have the trust of my clients and friends on the projects that were realized. Being the only loose furniture supplier for Lyf Hotel One north (Guestrooms/public spaces indoor/outdoor) was one of the key breakthroughs which I was thankful to be given the opportunity. Going into MBS project was also another milestone in my career doing bespoke furniture. It gave me the experience of managing a factory during a pandemic. Getting awarded for residential public spaces projects (indoor/outdoor) such as the upcoming 3Cuscaden and Haus on Handy, both in the central Orchard region, also gave Grafunkt a strong footprint in the residential public area project sector. These projects, awarded without any past project references by Grafunkt, shows the testimony of my drive, efforts and hard work placed into the company. As I moved on, I wish Grafunkt and Nathan the very best in their future endeavours. Show less



Studioflex Pte Ltd

• Central Singapore

• Director

  • Jul 2018 - Mar 2020

  Setting up Singapore Sales & Branding Office to penetrate the hospitality markets in Asia. Specialises not only in OEM furniture but also design products by our own designers from Spain/Denmark/Portugal/Singapore. Studioflex operates around these key points: MAKE, FUNCTION, BEAUTIFUL. Make - Our Shanghai factory provides our studio with manufacturing capabilities in upholstery/woodworking and metalworks. This equips us with the technical expertise that lead to client-tailored solutions in response to the design brief. Function - Our team collaborates with designers/architects to provide OEM furniture solutions to match with each project needs. Not only that, we also equip ourselves with extensive sourcing capabilities for products that we do not focus on, e.g. outdoor furniture, lightings and accessories Beautiful - We carry our own designer collection "Michael Strads". Our team bring together complementary strengths, expertise which denotes our commitment to fine quality and aesthetics Show less



the Beuro Private Limited

• Director, Sales and Business Development (General Manager)

  • Mar 2015 - Mar 2018



XTRA DESIGNS

• Singapore
• Furniture
• 1 - 100 Employee

• Account Manager

  • Jul 2012 - Mar 2015

  Contract sales manager taking care & network with key clientele in the Architecture/Design community. Experience of leading a sales team to achieve excellent sales target at the end of financial year. Achieve an average of 250% Sales from my preset targets. Did an average sales of $3million annually in the sector of institution/residential/outdoor/corporate/showflats. Highest Sales achieved was $6.5million in the year closing 2014. Achieved a team sales of $7.5million in year ended 2014 which makes up the bulk of the overall company's contract target.Attended international trade fairs - Happy Business To You (HBTY), China International Furniture Fair, Shanghai International Furniture Fair, Salone Del Mobile, Maison et Objet Paris, etcAttended factory visit (Cebu, Europe and China) to understand on the process of production and the brand story. My extensive involvement in the custom make sector enable me to learn more about the process of furniture making. Visiting factories to check on the quality enable me to pick up criteria pointers on what can be improved and also allowing me to learn throughout the entire QC process. Success factor comes from not only the hardwork & sincerity i put in when servicing each A/D, it also involve the great support from the Xtra's support team, my great mentors in Xtra, and also the trust that the organisation had given to me. A wonderful 5 years journey with a wonderful company ends on a great note. Show less

• Senior Account Executive

  • Jul 2011 - Jul 2012

• Account Executive

  • Oct 2009 - Jul 2011



J&P Machinery Hardware

• Business Executive

  • Jun 2008 - Sep 2009

  Furniture hardware and LED lightimg sales. In charge of sales & marketing. Designed company's first sales catalogue and LED showroom. Collaborate with china suppliers and going to international trade fairs. Furniture hardware and LED lightimg sales. In charge of sales & marketing. Designed company's first sales catalogue and LED showroom. Collaborate with china suppliers and going to international trade fairs.