Collin Pedersen

Founder at autoZnetwork
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Contact Information
us****@****om
(386) 825-5501
Location
Scottsdale, Arizona, United States, US

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5.0

/5.0
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Justin Knoff

In an industry awash with old school ideas and strategies, Collin has broken the mold by digitally transforming Northwest Motorsport into a regional powerhouse in the industry. His ability to match technology to strategic business initiatives has been a major factor in NW Motorsport’s rapid growth and success. I have had the pleasure to work with Collin as a client for the past four years, and have learned a great deal from him. Although he is easy-going, Collin is one of the most driven people I have ever met, working tirelessly toward his goals. I cannot recommend him highly enough and any company would be extremely lucky to have him.

Richard Schatz

Collin is very detail oriented and has produced amazing results for every office and most employees @ Northwest Motorsport. Collin is invaluable to Northwest Motorsport.

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Credentials

  • Amazon Web Services Solutions Architect - Professional
    Amazon Web Services (AWS)
    Nov, 2020
    - Oct, 2024
  • Certified ScrumMaster (CSM)
    Scrum Alliance
    Mar, 2019
    - Oct, 2024
  • Amazon Web Services DevOps Engineer - Professional
    Amazon Web Services (AWS)
    Feb, 2020
    - Oct, 2024
  • Amazon Web Services SysOps Administrator - Associate
    Amazon Web Services (AWS)
    Feb, 2020
    - Oct, 2024
  • Amazon Web Services Developer - Associate
    Amazon Web Services (AWS)
    Jan, 2020
    - Oct, 2024
  • Amazon Web Services Solutions Architect Associate
    Amazon Web Services (AWS)
    Nov, 2016
    - Oct, 2024
  • Certified SAFe 4 Agilist (SA)
    Scaled Agile, Inc.
    Apr, 2019
    - Oct, 2024
  • Certified SAFe® 4 Scrum Master
    Scaled Agile, Inc.
    Oct, 2019
    - Oct, 2024

Experience

    • United States
    • Marketing Services
    • 1 - 100 Employee
    • Founder
      • Apr 2016 - Present
    • United States
    • Motor Vehicle Manufacturing
    • 1 - 100 Employee
    • Director of IT
      • May 2021 - May 2022

      Director, IT LiftedTrucks.com Privately Held Company; 100-200 employees; Automotive Industry At Lifted Trucks, I lead the design, architecture, and implementation of the dealership’s core management application with a small development team. Along with development my responsibilities encompassed the network architecture for the existing locations as well and required securing the on-premise network, optimizing the network peripherals for the multi-location business, and putting in security safeguards and processes. Show less

    • United States
    • Retail Motor Vehicles
    • 1 - 100 Employee
    • IT Director
      • Oct 2017 - May 2021

      Director, ITNorthwest MotorsportPrivately Held Company; 300-400 employees; Automotive IndustryI was responsible for developing and maintaining the web applications and IT infrastructure for one of the largest automotive dealerships in Washington state. I lead a team of developers and IT professionals who maintain the dealership's on-premises and cloud architectures.Successes include being a key component in growing the auto dealership from a single location to a total of eleven retail locations and one corporate office across Washington. Executing large-scale IT projects as well as developing software to scale the company at a rapid rate. Utilizing agile methodologies in an industry that is primarily focussed on waterfall project management methods.Responsibilities and Achievements:- Developed the underlying infrastructure for the dealership to manage both online and on-premises inventory management systems.- Created a new public-facing web application for the dealership to accommodate the unique business needs of the dealer.- Migrated the company's primary web application from a dedicated server to AWS to meet the demand for increased traffic and business needs.- Managed a team of Digital Marketers that are responsible for all digital assets for the dealership including Google AdWords, Facebook Ads, and 3rd party automotive vendor solutions- Managed a team that migrated from a coax cable solution to a fiber optic solution for all dealership locations to reduce downtime for the on-premises services.Coding/Cloud Technologies Used:AWS, Elasticsearch, Laravel, PHP, Python, Serverless, Express, Node.js, Vue.js, Nuxt, Ionic, HTML, CSS, Twilio, Stripe, React, Gatsby, React NativeDigital Advertising Technologies Used:Google Analytics, Google AdWords, Google Tag Manager, Facebooks Ads, Twitter Ads, Adroll, Mailchimp, Hootsuite, Sprout Social, SEMrushDigital Design Technologies Used:Sketch, Adobe Photoshop, Figma Show less

    • Marketing Director
      • Nov 2016 - Oct 2017

      Director, MarketingNorthwest MotorsportPrivately Held Company; 300-400 employees; Automotive IndustryAs the Marketing Director, I worked closely with the executive team to bring new ideas to fruition to drive future business successes which included adding multiple stores within a single year. With the majority of the dealerships located in Western Washington, I was responsible for competitive positioning research and brand building for the expanding business. My focus on digital marketing with the internal team played a critical role in providing the business with more opportunities because of a solid brand, reputation, and experience. This enabled taking advanced online strategies to a new level for the company by implementing internal marketing automation, social media strategies, and technical SEO into the day-to-day at the business. Show less

    • Engineering Manager
      • Mar 2014 - Nov 2016

      Manager, EngineeringNorthwest MotorsportPrivately Held Company; 150-300 employees; Automotive IndustryAs the Engineering Manager, I was responsible for moving the business in a direction that enabled more agility for the development team as well as modernizing the approaches taken to distribute features to the end consumer. My position entailed working on the team to migrate the existing application to the Laravel Framework while de-coupling the monolith architecture and making an API that could power the internal needs as well as the consumer's shopping needs. During this time a full CI/CD process was integrated into the workflow for the development team, allowing for releases multiple times per day. I also facilitated the organizational structure needed by moving from Scrum to Kanban and monitoring the Work In Progress to meet deadlines for marketing initiatives. During this time all front-end design work was moved to a mobile-first design process for the consumer-facing applications due to the increasing traffic to our mobile website. Show less

    • Information Technology Manager
      • Jun 2011 - Mar 2014

      Manager, ITNorthwest MotorsportPrivately Held Company; 20-150 employees; Automotive IndustryAs the IT Manager, I was responsible for the staffing and expansion of the IT department and it's infrastructure as the company continued growing at a rapid rate. The need for a resilient network as multiple locations were added required managing the implementation of a fiber connection to each of the new locations as well as research and implementation of a VOIP system to accommodate future growth objectives. Due to the company's unique structure in the automotive space, I assumed responsibility for web development and consumer-facing websites in-house to accommodate the business needs. Show less

    • Technical Administrator
      • Mar 2010 - Jun 2011

      Administrator, TechnicalNorthwest MotorsportPrivately Held Company; 10-25 employees, Automotive IndustryI was responsible for bringing the IT help-desk in-house to keep the company operating smoothly throughout the business day. As the company continued to grow I was also responsible for forecasting future technology needs and building those into the existing infrastructure. As many needs for automation came to fruition I was able to implement an internal database for managing the inventory and automating marketing tasks to 3rd party websites such as Craigslist and Autotrader.Responsibilities and Achievements:- Automated a manual task of Craigslist posting to different regions by building out an internal database and browser extension to emulate a human posting- Produced multiple automation tools for the dealership to alleviate repetitive automation tasks- Brought all IT administration in-house in order to allow the company to resolve their issues quickly instead of relying on 3rd party vendors- Maintained PBX system and deployed new lines- Produced all graphics and designs in-house for new brand advertising- Prepared the company infrastructure for growth opportunities by implementing VPN's and an SMB server Show less

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