Collin Geelen

Director Sales and Marketing at UNIKON Industrial Washers & Dryers
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Contact Information
Location
Huizen, North Holland, Netherlands, NL
Languages
  • English Full professional proficiency
  • German Professional working proficiency
  • Dutch Native or bilingual proficiency

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5.0

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Roy Kramer

Collin and his team developed a unique and innovative portal which enables us to offer flipped classroom solutions for our programmes at Nyenrode. We have used Collin’s experience and knowledge to make a smooth transition from classroom training to blended learning solutions that are used by students to board members without any difficulty.

Ronald Heijn RBA EPP

Ik heb collin leren kennen in de door Oxyor en Nyenrode verzorgde opleiding: Private Investor Program. Tijdens deze zeer intensieve opleiding wordt gebruik gemaakt van de allermodernste communicatietechnieken, waaronder het platform Sherpazz. Dit is door Collin gebouwd. De mogelijkheden hiervan op opleidingsgebied zijn indrukwekkend en leveren een bijzonder plezierige manier van leren op.

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Credentials

  • The Business of Cybersecurity Capstone
    Coursera Course Certificates
    Jan, 2017
    - Sep, 2024
  • Cybersecurity and the X-Factor
    Coursera Course Certificates
    Oct, 2016
    - Sep, 2024
  • Cybersecurity and Mobility
    Coursera Course Certificates
    Aug, 2016
    - Sep, 2024
  • Cybersecurity and the Internet of Things
    Coursera Course Certificates
    Aug, 2016
    - Sep, 2024

Experience

    • Netherlands
    • Automation Machinery Manufacturing
    • 1 - 100 Employee
    • Director Sales and Marketing
      • Mar 2020 - Present

      Professionalize Sales & Marketing. Implement culture change and market approach based on customer needs. Funnel management. Develop resellers in more than 30 countries. MT member Professionalize Sales & Marketing. Implement culture change and market approach based on customer needs. Funnel management. Develop resellers in more than 30 countries. MT member

    • Director of Marketing and Sales
      • Dec 2016 - Mar 2020

      Leading and developing the sales, marketing and back&front office team (13 FTE). Analysis of customer needs and markets. Developing portfolio accordingly. Growth by establishing partnerships. Member MT. Main achievements Achieved 10% revenue growth in 2018 after 10 years of equal revenue. Transition from reactive to proactive sales. Incorporate funnel management and DMU approach. Shift in customer relationships from operational to strategic level (C-level). Partnerships with, among others, Lexence lawyers and KPN Security. Show less

    • United States
    • Financial Services
    • 1 - 100 Employee
    • Business Development Manager Cyber Security / Marketing Manager
      • Feb 2014 - Dec 2016

      Responsible for business development and acquisition of contracts for cyber security products and security monitoring services in particular. Main achievements SOC services sale to large international customer. Large overperformance product sales with regard to targets 2015. Development of SOC Entry model. Marketing Manager / New Business Thales Nederland BV Marketing and business development of high-end Security & Cyber solutions outside the regular Thales defence domain. Implementing innovations using the Lean Start-up method. Main achievements Telemonitoring development with Erasmus MC. Event attended by 60 Healthcare board members. Show less

    • Netherlands
    • Financial Services
    • Managing Director / Partner
      • May 2011 - Feb 2014

      Founder and co-creator of Sherpazz, an online portal for financial training and competitions. Main achievements Built a reliable and advanced portal in 1.5 years that meets the requirements of the training market. Profound customer base varying from universities to banks, from students to board members and from professionals to private individuals. Clients: Nyenrode Business University Executive Education, Nedbank, Citi Group, VTB, Standard Bank. Founder and co-creator of Sherpazz, an online portal for financial training and competitions. Main achievements Built a reliable and advanced portal in 1.5 years that meets the requirements of the training market. Profound customer base varying from universities to banks, from students to board members and from professionals to private individuals. Clients: Nyenrode Business University Executive Education, Nedbank, Citi Group, VTB, Standard Bank.

    • Managing Director Realive / Marketing Manager
      • Mar 2007 - Apr 2011

      End responsibility for TKH Care Solutions B.V. Leading and developing sales, marketing and development department. Develop and market TKH’s healthcare portfolio. Main achievements Customer base at top 10 Dutch alarm centers. Sales through retail chains and web shops. Start development of TKH care telephone. Marketing Manager Isolectra BV & Realive (TKH Group) Leading marketing, communication, product managers and specialists (13 FTE). Responsible for strategic, tactical and operational marketing. Member MT Isolectra and Realive. Main achievements Set up a new professional marketing and communication department. Realive launch including building Realive Experience Center. Change of corporate culture and behavior of employees from reactive to proactive. Show less

    • Product Management/Marketing
      • 1999 - Mar 2007

      Activities: marketing and communication, product management, supplier management and sales channel development. Responsible for managing relationships with suppliers from Belgium, UK, Italy, Austria, Israel and Russia. Main achievements Development of systems "IMtag" and "IRIZ". Portfolio development by adding leading suppliers. Introducing a low-end tripod. Activities: marketing and communication, product management, supplier management and sales channel development. Responsible for managing relationships with suppliers from Belgium, UK, Italy, Austria, Israel and Russia. Main achievements Development of systems "IMtag" and "IRIZ". Portfolio development by adding leading suppliers. Introducing a low-end tripod.

    • Netherlands
    • Machinery Manufacturing
    • 1 - 100 Employee
    • Sales/technical advisor
      • 1996 - 1999

Education

  • Minerva
    Private Investigator
    2017 - 2017
  • University Systems of Georgia
    Cybersecurity: Developing a Program for your Business, Certificates
    2016 - 2016
  • University of Adelaide
    Cyber101x Cyberwar, Surveillance and Security
    2015 - 2015
  • University of Michigan
    Introduction to Finance
    2013 - 2013
  • Fronik
    Cultural Change and Leadership in Organizations
    2008 - 2008
  • NIOW
    Coaching leadership
    2008 - 2008
  • Haagse Hogeschool
    Security Management, Post HBO
    2004 - 2004
  • SBC
    Project Management
    2001 - 2001
  • SRM
    Business Marketing, NIMA B
    1998 - 1998
  • De Haagse Hogeschool / The Hague University of Applied Sciences
    Commercial Mechanical Engineering
    1992 - 1996
  • Technische Universiteit Delft
    Bachelor, Aerospace Engineering
    1990 - 1992
  • Cals College
    1987 - 1990

Community

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