Colleen Lakshin
Vice President of Sales & Marketing at Ultimate New Home Sales & Marketing, Inc.- Claim this Profile
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Bio
Kristin Sharpe
Colleen was my first sales manager when I started in new home sales at Belcourt in Northridge as an assistant to the agent there. Colleen trusted me to take over sales at the community when the agent unexpectedly left, and guided me through the adjustment with unconditional support and professionalism. I'd be happy to work with her again!
Karen Dry, ChFC, CLU, CASL, CLTC
When I was hired by Colleen to deliver model homes for Shea her approach to marketing and managing our firm was so refreshing. She believed in the standard of the Shea homes and wanted to be sure we embraced that mantra while delivering a product to her that was unique, setting Shea once again apart from other production home builders. She was beloved by her staff and appreciated for her warmth, guidance, management and innovative intelligence. I loved working with her and for her. When she left Shea, Colleen and I worked together through the NAHB Women's Council where she gave tirelessly to help mentor other professional women in our industry, even during rough economic times for herself and family.
Kristin Sharpe
Colleen was my first sales manager when I started in new home sales at Belcourt in Northridge as an assistant to the agent there. Colleen trusted me to take over sales at the community when the agent unexpectedly left, and guided me through the adjustment with unconditional support and professionalism. I'd be happy to work with her again!
Karen Dry, ChFC, CLU, CASL, CLTC
When I was hired by Colleen to deliver model homes for Shea her approach to marketing and managing our firm was so refreshing. She believed in the standard of the Shea homes and wanted to be sure we embraced that mantra while delivering a product to her that was unique, setting Shea once again apart from other production home builders. She was beloved by her staff and appreciated for her warmth, guidance, management and innovative intelligence. I loved working with her and for her. When she left Shea, Colleen and I worked together through the NAHB Women's Council where she gave tirelessly to help mentor other professional women in our industry, even during rough economic times for herself and family.
Kristin Sharpe
Colleen was my first sales manager when I started in new home sales at Belcourt in Northridge as an assistant to the agent there. Colleen trusted me to take over sales at the community when the agent unexpectedly left, and guided me through the adjustment with unconditional support and professionalism. I'd be happy to work with her again!
Karen Dry, ChFC, CLU, CASL, CLTC
When I was hired by Colleen to deliver model homes for Shea her approach to marketing and managing our firm was so refreshing. She believed in the standard of the Shea homes and wanted to be sure we embraced that mantra while delivering a product to her that was unique, setting Shea once again apart from other production home builders. She was beloved by her staff and appreciated for her warmth, guidance, management and innovative intelligence. I loved working with her and for her. When she left Shea, Colleen and I worked together through the NAHB Women's Council where she gave tirelessly to help mentor other professional women in our industry, even during rough economic times for herself and family.
Kristin Sharpe
Colleen was my first sales manager when I started in new home sales at Belcourt in Northridge as an assistant to the agent there. Colleen trusted me to take over sales at the community when the agent unexpectedly left, and guided me through the adjustment with unconditional support and professionalism. I'd be happy to work with her again!
Karen Dry, ChFC, CLU, CASL, CLTC
When I was hired by Colleen to deliver model homes for Shea her approach to marketing and managing our firm was so refreshing. She believed in the standard of the Shea homes and wanted to be sure we embraced that mantra while delivering a product to her that was unique, setting Shea once again apart from other production home builders. She was beloved by her staff and appreciated for her warmth, guidance, management and innovative intelligence. I loved working with her and for her. When she left Shea, Colleen and I worked together through the NAHB Women's Council where she gave tirelessly to help mentor other professional women in our industry, even during rough economic times for herself and family.
Experience
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Ultimate New Home Sales & Marketing, Inc.
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United States
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Real Estate
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1 - 100 Employee
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Vice President of Sales & Marketing
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May 2022 - Present
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President
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Jan 2007 - Present
Planning and implementation of Sales & Marketing Programs for home building companies that need to outsource this service. Real Estate Investments (bulk purchase and sale of new construction inventory), Auction Marketing, Market Research and Consulting. Planning and implementation of Sales & Marketing Programs for home building companies that need to outsource this service. Real Estate Investments (bulk purchase and sale of new construction inventory), Auction Marketing, Market Research and Consulting.
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Community Sales Manager
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Aug 2020 - May 2022
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Ultimate New Home Sales & Marketing, Inc.
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United States
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Real Estate
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1 - 100 Employee
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Sales
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Jan 2018 - Aug 2020
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Vice President of Sales & Marketing at LaTerra Development
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Dec 2011 - Dec 2017
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Auction Sales Director
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Dec 2007 - Dec 2011
After twenty years of conducting hundreds of oral-outcry sequential auctions, Intellimarket co-founder, Bill Stevenson, experienced all the pitfalls, inefficiencies, limitations and negative residual effects that were inherent with this type of auction. It troubled him that sellers did not fully maximize their possible return and buyers were consistently dissatisfied with the event and process. In 1997, in collaboration with Caltech Professor Dr. Charles Plott, they created a new proprietary Dynamic Pricing System that has proven to generate better results for sellers and more satisfied buyers. At the live or web-based Intellimarket sales event, an electronic-based Dynamic Pricing System is used to sell all assets simultaneously. With full transparency to the pricing of all assets, prospective buyers make educated and confident decisions when placing their bids. Giving the buyers the opportunity to bid on multiple items and switch their bids to different items, results in a higher volume of bidding. A higher volume of bidding results in better returns for Intellimarket's clients. Colleen Lakshin was Intellimarket's Auction Sales Director and spearheaded the success of several auctions; Rowan Lofts in Los Angeles - 63 lofts sold in one day. La Playa Court in Playa del Rey- 39 condominiums sold in one day. Element in Marina del Rey- 41 Lofts sold in one day on December 13, 2009. City Place in Santa Ana- 34 Live/Work Lofts and Brownstones sold in one day on March 27, 2011. Show less
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Vice President Sales & Marketing
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2003 - 2007
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Vice President Sales & Marketing
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Feb 2002 - Nov 2003
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Vice President Sales & Marketing
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Dec 1993 - Jan 2002
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Education
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California State University-Fullerton
Communications
Community
