Experience

Granada High School

• United States
• 1 - 100 Employee

• Administrative Secretary

  • Feb 2022 - Present

  Supporting Students, Teachers and Administrators in the pursuit of learning. Supporting Students, Teachers and Administrators in the pursuit of learning.



Consulting

• IT Services and IT Consulting

• Loyalty Consulting

  • Jun 2020 - Jan 2022

   Personalization & Loyalty Consulting for a privately held American alcohol retailer with over 200 stores.  Mentor to MBA candidate, helping her discover her passions and focus to launch a Marketing Consulting practice.  Board of Director for Grocery Start Up in Cambodia.  Personalization & Loyalty Consulting for a privately held American alcohol retailer with over 200 stores.  Mentor to MBA candidate, helping her discover her passions and focus to launch a Marketing Consulting practice.  Board of Director for Grocery Start Up in Cambodia.



Albertsons Companies

• Retail
• 700 & Above Employee

• VP, Digital Product & Marketing Operations

  • Jan 2016 - Jun 2020

  Leads the Digital Product & Marketing Operations team at Albertsons Companies. This team manages digital targeted marketing operations which includes ecommerce & digital content setup, personalization as well as web, email and mobile communications. - Digital transformation to provide consistent and scalable digital platform, including Digital Tool Kit and Component Library. Increased throughput by 80% by consolidating platform and implementing design system.- Led eCommerce catalog improvements for accuracy of product information (images, pricing, and product detail) for online shopping for all company’s 140 eCommerce stores.- Reimagined structure and strategy of eMail communications to maximize personalization. Devised and launched 1B+ personalized emails and mobile push messages per annum to customers in eCommerce, Just for U, Weekly Ad, Shopper Marketing, and Pharmacy programs. - Authored, maintained, and launched 120K digital offers every month to 10M+ registered customers engaged in Just for U & Rewards programs. - Developed the first Operations Product roadmap that was a complete view of multi-year releases including technical, inbound and outbound product deliverables as part of a complete digital ecosystem.- Drove just for U loyalty program requiring coordination among cross-functional stakeholders to deliver on the promise of 1:1 Targeted Marketing, including “secret sauce” algorithm generating user-centered content based on profile and purchase activity.- Created digital programs covering 2200+ stores in 12 operating divisions, which influence over 50% of Albertsons Companies sales through digital support of the weekly ad, shopper marketing, eCommerce and loyalty programs.- Attracted key business, technical and operational talent to build an agile organization of 50+, including ownership of the in-house built tools and vender relationships, RFPs and contract negotiations. Show less

• Senior Director, Loyalty Operations

  • Feb 2015 - Jan 2016

  Management during merger activities, including shaping new strategy and focus for Loyalty Operations. During transition, took over responsibilities for Enterprise email and push communications, including contract negotiation.



Safeway

• Brazil
• Computer and Network Security
• 200 - 300 Employee

• Director, Loyalty Operations

  • Mar 2011 - Feb 2015

  •Create and enhance Safeway's just for u program (web-based targeted marketing. Go to www.safeway.com and click on the just for u tab!)•Lead teams to execute on targeted marketing strategies, including: Offer Strategy, Offer Management, Offer Creation, Offer Fulfillment, Pricing Strategy, Targeting Strategy, QA and Recovery•Partner with Technology Teams to create and enhance IT solutions

• Customer Segment Manager

  • Mar 2007 - Mar 2011

  Create loyalty-building programs. Targeted marketing offers to Safeway priority customers. Grow company sales.• Developed over 25 loyalty campaigns, each one targeting up to 1.5 million of Safeway’s high priority customers. • Led targeted marketing teams through all aspects of campaigns: household segmentation, initial strategy, test & learns, offer creation (price points, coupons, continuities), program execution, communication (direct mail, email, point of sale, website) and post analysis. • Campaigns typically result in up to 150 basis points of incremental sales. Show less

• Manager, Finance

  • Feb 2005 - Mar 2007

  Financial Planning & Analysis• Created guidance for identifying items needing Price Investment. Analysis was instrumental in Safeway’s ‘Every Day Low Price’ campaign.• Developed Promotional Analysis tools for analyzing Safeway Corporate Programs (e.g. 10 for $10 and BOGOs).• Led business units through Dead Net Costs analysis, streamlining the allowance process and giving greater visibility into the cost of goods.

• Analyst, Corporate Reengineering

  • Mar 2004 - Feb 2005

  Corporate Reengineering, Safeway Internal Consulting• Analyzed operating performance of 17,000 Safeway stores based on Best Practice benchmarks.• Developed Lifestyle 2005 Plan guidance for Corporate Finance. Briefed results to CFO Robert Edwards and measured growth potential of new store format.



Vector Research

• Mining

• Program Manager

  • Apr 1993 - Jun 1999

  IT Consulting. Functional Economic Analysis. DB development. Cost Analysis. • Developed strategy and led cross-functional team of 10 to win 5-year, $30 million proposal to perform economic analysis for the Defense Logistics Agency, while also leading the Department of Defense Education Activity (DoDEA) project. • Led team to create and implement web-based survey and analysis tool for the DoDEA. Managed $329K budget; completed project under-budget by 10%. Evaluated strategies to increase survey participation and increased response rate by over 50%. • Performed activity-based costing analysis for Procurement agency. Explored Prime Vender opportunities as a means to improve functionality while also decreasing costs. • Organized and chaired working group meetings for the Navy Personnel and Pay System communities and led the task for functional economic analysis, including quantification of intangible benefits. • Created functional requirements and maintained Department of Treasury’s Year 2000 web site. Show less