Experience

Sakura of America

• United States
• Retail Art Supplies
• 1 - 100 Employee

• Director of Marketing

  • May 2021 - Present

  Leading brand marketing including base, social and digital as well as shopper marketing for Japanese-owned company in the arts and crafts space. Leading brand marketing including base, social and digital as well as shopper marketing for Japanese-owned company in the arts and crafts space.



CSO Brand Consulting

• Independent Marketing Consultant

  • Feb 2015 - May 2021

  Strategic consulting specializing in Brand Marketing. Expertise in broad range of marketing inclusive of equity building strategy, insights generation, qualitative research, general management, digital and shopper marketing plans and execution. Particular specialty in deeply understanding the consumer/user and their core motivations. Additionally expertise in framing complex strategic choices in a manner than enables clear positioning and follow through to superior execution. As… Show more Strategic consulting specializing in Brand Marketing. Expertise in broad range of marketing inclusive of equity building strategy, insights generation, qualitative research, general management, digital and shopper marketing plans and execution. Particular specialty in deeply understanding the consumer/user and their core motivations. Additionally expertise in framing complex strategic choices in a manner than enables clear positioning and follow through to superior execution. As a digital age marketer, I recognize the market moves quickly and try and adapt my approach to keep pace. I am not afraid of messy strategic challenges that require quick decisions, as well as rolling up my sleeves and deliver tactical execution when the time comes. Show less Strategic consulting specializing in Brand Marketing. Expertise in broad range of marketing inclusive of equity building strategy, insights generation, qualitative research, general management, digital and shopper marketing plans and execution. Particular specialty in deeply understanding the consumer/user and their core motivations. Additionally expertise in framing complex strategic choices in a manner than enables clear positioning and follow through to superior execution. As… Show more Strategic consulting specializing in Brand Marketing. Expertise in broad range of marketing inclusive of equity building strategy, insights generation, qualitative research, general management, digital and shopper marketing plans and execution. Particular specialty in deeply understanding the consumer/user and their core motivations. Additionally expertise in framing complex strategic choices in a manner than enables clear positioning and follow through to superior execution. As a digital age marketer, I recognize the market moves quickly and try and adapt my approach to keep pace. I am not afraid of messy strategic challenges that require quick decisions, as well as rolling up my sleeves and deliver tactical execution when the time comes. Show less



The Honest Company

• United States
• Manufacturing
• 200 - 300 Employee

• Brand Marketing Consultant

  • Apr 2020 - Dec 2020

  The Honest Company was started by Jessica Alba in an effort to find products that don't trade off what works and what's good for you. Led a cross-functional team to launch of a line of new innovative waterless cleaning products that are more sustainable than what's currently in the market. The role served as brand lead owning the marketing plan as well as project manager ensuring our timeline is met. Launched on Amazon and Honest.com January 2021, promoted by Jessica Alba and featured on the… Show more The Honest Company was started by Jessica Alba in an effort to find products that don't trade off what works and what's good for you. Led a cross-functional team to launch of a line of new innovative waterless cleaning products that are more sustainable than what's currently in the market. The role served as brand lead owning the marketing plan as well as project manager ensuring our timeline is met. Launched on Amazon and Honest.com January 2021, promoted by Jessica Alba and featured on the Ellen DeGeneres Show. Show less The Honest Company was started by Jessica Alba in an effort to find products that don't trade off what works and what's good for you. Led a cross-functional team to launch of a line of new innovative waterless cleaning products that are more sustainable than what's currently in the market. The role served as brand lead owning the marketing plan as well as project manager ensuring our timeline is met. Launched on Amazon and Honest.com January 2021, promoted by Jessica Alba and featured on the… Show more The Honest Company was started by Jessica Alba in an effort to find products that don't trade off what works and what's good for you. Led a cross-functional team to launch of a line of new innovative waterless cleaning products that are more sustainable than what's currently in the market. The role served as brand lead owning the marketing plan as well as project manager ensuring our timeline is met. Launched on Amazon and Honest.com January 2021, promoted by Jessica Alba and featured on the Ellen DeGeneres Show. Show less



LinkedIn

• IT Services and IT Consulting
• 1 - 100 Employee

• Brand Marketing Consultant

  • Jan 2019 - Mar 2020

  Key member of the brand marketing team for LinkedIn Talent Solutions (LTS) working closely with product and customer marketing to bring the brand to life for members and customers. Developed digital demand generation campaigns for new product: 'LinkedIn Talent Insights' that leverages LinkedIn's rich data to empower talent organizations. Built fiscal year business plans to set strategic direction. Key member of the brand marketing team for LinkedIn Talent Solutions (LTS) working closely with product and customer marketing to bring the brand to life for members and customers. Developed digital demand generation campaigns for new product: 'LinkedIn Talent Insights' that leverages LinkedIn's rich data to empower talent organizations. Built fiscal year business plans to set strategic direction.



Rodan + Fields

• United States
• Manufacturing
• 700 & Above Employee

• Brand Marketing Consultant

  • Sep 2017 - Dec 2018

  Rodan + Fields is a social commerce company that is redefining the future of anti-aging skincare. Founded by Dr. Katie Rodan and Dr. Kathy Fields, the two world-renowned dermatologists and creators of Proactiv® Solution. R+F is growing rapidly, led in part by significant and consistent innovation. Led innovation for the Essentials line including relaunched SPF, and well as worked with cross-functional team to terminate under-performing men's line. Rodan + Fields is a social commerce company that is redefining the future of anti-aging skincare. Founded by Dr. Katie Rodan and Dr. Kathy Fields, the two world-renowned dermatologists and creators of Proactiv® Solution. R+F is growing rapidly, led in part by significant and consistent innovation. Led innovation for the Essentials line including relaunched SPF, and well as worked with cross-functional team to terminate under-performing men's line.



GameChanger Products

• United States
• Manufacturing
• 1 - 100 Employee

• Senior Consultant

  • Jun 2017 - Dec 2018

  GameChanger has a unique innovation testing model by placing actual saleable product in a real world setting with live consumer feedback - ie, in store vs a simulation. This approach quickly highlights key elements that could break the proposition, but can be changed given the product has not yet launched. Led shopper research in store to understand likes and dislikes of a new product innovation to hone the proposition before launch. Uncovered critical insights to improve the offering, and… Show more GameChanger has a unique innovation testing model by placing actual saleable product in a real world setting with live consumer feedback - ie, in store vs a simulation. This approach quickly highlights key elements that could break the proposition, but can be changed given the product has not yet launched. Led shopper research in store to understand likes and dislikes of a new product innovation to hone the proposition before launch. Uncovered critical insights to improve the offering, and shared test market key learnings report with the client. Show less GameChanger has a unique innovation testing model by placing actual saleable product in a real world setting with live consumer feedback - ie, in store vs a simulation. This approach quickly highlights key elements that could break the proposition, but can be changed given the product has not yet launched. Led shopper research in store to understand likes and dislikes of a new product innovation to hone the proposition before launch. Uncovered critical insights to improve the offering, and… Show more GameChanger has a unique innovation testing model by placing actual saleable product in a real world setting with live consumer feedback - ie, in store vs a simulation. This approach quickly highlights key elements that could break the proposition, but can be changed given the product has not yet launched. Led shopper research in store to understand likes and dislikes of a new product innovation to hone the proposition before launch. Uncovered critical insights to improve the offering, and shared test market key learnings report with the client. Show less



621 Consulting

• United States
• Marketing Services
• 1 - 100 Employee

• Brand Marketing Consultant

  • Jan 2018 - Jul 2018

  Guided brand strategy development for early stage food brand start-up - Ample meal replacement. Led positioning project for early stage blood pressure monitoring device start up Aktiia. Guided brand strategy development for early stage food brand start-up - Ample meal replacement. Led positioning project for early stage blood pressure monitoring device start up Aktiia.



method products pbc

• United States
• Manufacturing
• 1 - 100 Employee

• Independent Marketing Consultant

  • Apr 2015 - Dec 2016

  Guided strategy recommendation to exit air care business driven by in-depth consumer learning and category analysis (moderated focus group of method loyals and survey monkey) Relaunched declining automatic dishwasher tablets by improving core consumer dissatisfiers – improved efficacy by 60% supported by new claims, reset pricing/sizing structure, revamped graphics Guided strategy recommendation to exit air care business driven by in-depth consumer learning and category analysis (moderated focus group of method loyals and survey monkey) Relaunched declining automatic dishwasher tablets by improving core consumer dissatisfiers – improved efficacy by 60% supported by new claims, reset pricing/sizing structure, revamped graphics



Ecover

• Independent Marketing Consultant

  • Sep 2015 - Dec 2015

  Led North American strategy for natural channel brand Ecover. Conducted a deep dive on positioning fundamentals. Led North American strategy for natural channel brand Ecover. Conducted a deep dive on positioning fundamentals.



Double Rainbow Gourmet Ice Cream

• United States
• Food & Beverages
• 1 - 100 Employee

• Independent Marketing Consultant

  • Jan 2015 - Apr 2015

  Helped to revitalize a classic San Francisco treat for a new generation with refreshed positioning and branding. Helped to revitalize a classic San Francisco treat for a new generation with refreshed positioning and branding.



The Clorox Company

• United States
• Consumer Goods
• 700 & Above Employee

• Director - Shopper Marketing

  • May 2012 - Jan 2015

  Led Shopper Marketing Capability group across all Clorox brands. Oversight for 12 person team of field and corporate shopper marketers (included Target, Dollar, Costco, Kroger etc) developing demand creation strategies to drive category growth. Oversight of $120MM budget. Responsible for agency management including RFPs, annual reviews and Master Service Agreements across four Clorox shopper marketing agencies.

• Associate Director - Clorox Liquid Bleach

  • Aug 2010 - Apr 2012

  Led brand strategy reset for flagship $400M Clorox Liquid Bleach brand. Included new target, positioning, advertising and innovation pipeline. Developed and executed new marketing plan including one of best scoring Clorox ad campaigns resulting in dollar and share growth following years of decline. Championed new stream of innovation behind younger consumer target.

• Associate Director - Shopper Engagement

  • Jul 2008 - Jan 2010

  Led corporate shopper marketing, category advisory and shopper insight groups for Cleaning Division. Developed demand creation marketing platforms for field shopper marketing teams. Managed $25M annual budget within 1% of target. Led corporate shopper marketing, category advisory and shopper insight groups for Cleaning Division. Developed demand creation marketing platforms for field shopper marketing teams. Managed $25M annual budget within 1% of target.

• Brand Manager - Clorox Cat Litter business

  • Jun 2006 - Dec 2007

  Led brand strategy and demand creation plans for Fresh Step and Scoop Away cat litter business. Refreshed consumer segmentation and target.

• Shopper Marketing Manager - Walmart

  • Jul 2004 - May 2006

  Shopper marketing lead for Cleaning businesses at Walmart. Co-developed with Walmart in store marketing platforms in support of Walmart categories and Clorox Cleaning brands.

• Associate Marketing Manager

  • Jul 2001 - Jun 2004

• Marketing Associate

  • Jun 1999 - Jun 2001