Vice President, Branding Services

• Jan 2017 - Present

Assistant Vice President, Global Marketing & Brand Strategy

• Jan 2013 - Dec 2016

Responsible for leading the strategic development and implementation of external marketing and communications programs to support the vision and business goals of United Guaranty. Develop and execute marketing plans for business units. Own the corporate brand and ensures that marketing initiatives support business development and brand positioning.„„--Develop marketing strategies, communications and engagement programs for business growth.„„--Ensure creative executions and media strategies are aligned with brand, business needs and messaging. Maintain the integrity of the overall brand experience at every touch point. Oversees media and public relations in accordance to AIG policy.„„--Support the sales organization by developing strategies and then campaigns—maximizing the reach through digital and social media communications. Help drive growth and audience engagement.„„--Collaborate with executive and regional leadership to develop strategies that meet client needs – both US and International.„„--Ensure that initiatives undertaken by business units such as Risk Management and Underwriting are planned, messaged and rolled out to customers appropriately – often with the assistance and buy in from sales.„„--Coordinate marketing and promotion initiatives across the enterprise and optimize rollout schedules and messaging. Show less

Assistant Vice President, International Markets

• Oct 2007 - Jan 2013

Private Mortgage Insurance since 1963 with experience in 18 countries

Director, Marketing Communications

• Jun 2005 - Oct 2007

Global sales training and management consultants. Global sales training and management consultants.

Senior Managing Partner

• Feb 2004 - Sep 2007

Marketing consultancy, design, and brand identity development to a variety of industries. Specialization in life reinsurance. Marketing consultancy, design, and brand identity development to a variety of industries. Specialization in life reinsurance.

Senior Vice President, Marketing

• Dec 1999 - Aug 2004

Global life and annuity reinsurance. Founding senior management team member for start-up niche reinsurance firm. Developed and rapidly implemented strategic marketing mix with focus on introducing and maximizing exposure in a mature market place. Company grew from obscurity to top two in the US and 4th in world. Received international recognition as Life Reinsurer of the Year in 2003. Global life and annuity reinsurance. Founding senior management team member for start-up niche reinsurance firm. Developed and rapidly implemented strategic marketing mix with focus on introducing and maximizing exposure in a mature market place. Company grew from obscurity to top two in the US and 4th in world. Received international recognition as Life Reinsurer of the Year in 2003.

Director, Advertising, Marketing & Promotions

• Feb 1993 - Dec 1999

Life & Annuity reinsurance. Collaborated with senior management to develop and implement marketing strategy. Responsible for: Advertising (creative and placement), brand identity, events, sales presentations and collateral, tradeshow and website management. Life & Annuity reinsurance. Collaborated with senior management to develop and implement marketing strategy. Responsible for: Advertising (creative and placement), brand identity, events, sales presentations and collateral, tradeshow and website management.