Colleen Lettire

Communications Program Manager at City of Half Moon Bay
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Contact Information
us****@****om
(386) 825-5501
Location
Cupertino, California, United States, US
Languages
  • Spanish Limited working proficiency
Skills

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Bio

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Credentials

  • Writing a Press Release
    LinkedIn
    Mar, 2019
    - Nov, 2024
  • Newhouse Hootsuite Advanced Social Media Strategy Certificate
    Newhouse School, Syracuse University

Experience

  • City of Half Moon Bay
    • United States
    • Government Administration
    • 1 - 100 Employee
    • Communications Program Manager
      • Jun 2019 - Present

      Head of Employee Engagement Committee - lead staff driven events, volunteer opportunities, programsNationally recognized by 3CMA for the creation of COVID-19 Digital and Print PR Campaigns.- Led to a 50% increase in followers for social media and eNews followers, and cross-channel engagementManaged end to end the planning and execution of the 2019, 2020, and 2021 State of the City AddressDesign graphics for print and digital publications including, brochures, mailers, signage, website, social media, weekly eNewsletter in both English and SpanishDeveloped the City of Half Moon Bay’s social media presence from the ground up- Drove strategic vision for social media campaigns that led to:o 1900 followers on Instagramo 1200 followers on Facebooko 335 followers on Twitter- Developed and implemented Citywide Social Media PolicyBolstered the social media program which led to an increase of 70% more posts per monthContent manager, editor, and project manager for Social Media channels, Website, and weekly eNewsletter, reaching more than half of the total populationEnsured consistency of brand voice by establishing branding and writing style guidelines for citywide usageLead multiple cross-departmental initiatives, which included events, programs, and a monthly internal newsletterDrafted press releases, gathered feedback, revised, and published to pertinent channelsGenerate reports on social media and digital campaigns to demonstrate ROI and provide insights for strategies to utilize in the futureHired and managed two internsCoordinate annual events for up to 400 people

  • City of Cupertino
    • United States
    • Government Administration
    • 100 - 200 Employee
    • Community Outreach Specialist
      • Jul 2016 - Present

      • Design and implement strategic communication plans and branding guidelines to unify citywide efforts• Run Quarterly Citywide Communication Working Group with necessary stakeholders• Content curator, editor, and project manager for the monthly citywide newsletter that reaches > 25,000 households• Manage various outreach activities and communication methods to educate, inform, and engage the public• Foster public awareness of City programs, activities, and events• Built company-wide project management system to create a communication hub for marketing content dissemination• Establish and maintain a strong local network by engaging and building productive relationships with local and regional leaders

    • Office Assistant/Social Media Coordinator
      • Jan 2014 - Jul 2016

      - Screen calls, visitors and mail; respond to moderately complex requests for information.- Interpreted and explained city and department policies, rules, and regulations in response to inquiries; referred inquiries as appropriate; assisted in developing department policies and procedures in order to meet department objectives.- Coordinated and made travel arrangements, maintained appointment schedules and calendars; prepared meeting agendas and other documents; arranged meetings and conferences.- Processed invoices for the City Manager’s Department, which consists of three divisions. - Provided support for annual events, which included coordinating dates, RSVP’s, and day of necessities. - Acted as Executive Assistant to the City Manager and City Council for three months while current EA was on maternity leave.

  • City of Cupertino
    • United States
    • Government Administration
    • 100 - 200 Employee
    • Recreation Specialist
      • Jun 2013 - Sep 2013

      - Responded to customer inquiries by answering phones and directing calls to proper departments- Sold daily admission and registered patrons for seasonal memberships- Prepared food for patrons in on-site cafe- Trained new hires in both daily kiosk and cafe responsibilities- Oversaw patron usage of picnic sites and in charge of park maintenance - Responded to customer inquiries by answering phones and directing calls to proper departments- Sold daily admission and registered patrons for seasonal memberships- Prepared food for patrons in on-site cafe- Trained new hires in both daily kiosk and cafe responsibilities- Oversaw patron usage of picnic sites and in charge of park maintenance

  • 24 Hour Fitness
    • United States
    • Wellness and Fitness Services
    • 700 & Above Employee
    • Service Representative
      • 2011 - 2012

      - Responded to daily customer service issues- Answered phones and directed calls to correct departments- Enrolled perspective members in month-to-month memberships, and also updated banking information- Trained new hires on daily front desk tasks- Maintained daily retail inventory via restocking and reordering supplies - Responded to daily customer service issues- Answered phones and directed calls to correct departments- Enrolled perspective members in month-to-month memberships, and also updated banking information- Trained new hires on daily front desk tasks- Maintained daily retail inventory via restocking and reordering supplies

Education

  • Sonoma State University
    Bachelor of Arts (B.A.), Psychology
    2009 - 2013

Community

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