Experience

Empire Media Group, Inc.

• United States
• Media Production
• 1 - 100 Employee

• Editorial Strategy Director

  • Jul 2023 - Present



Grazia USA

• Book and Periodical Publishing
• 1 - 100 Employee

• Editorial and Digital Director

  • Jul 2022 - Jul 2023

• Senior Style Editor

  • Jan 2022 - Jul 2022



PEOPLE Magazine | PEOPLE.com

• Book and Periodical Publishing
• 300 - 400 Employee

• Style Editor

  • Oct 2019 - Jan 2022

  Assign and edit +10 pieces of content daily for the Style section of PEOPLE.com, achieving record-setting UVs throughout 2020Write and report feature stories for the print magazine profiling celebrities and fashion designersManage the Style department's editorial calendar to plan events such as award shows, holidays, fashion weeks, music festivals and the Met GalaLead all digital coverage for the 2021 Met Gala, resulting in record-setting pageviews for the siteCurate and write our Best Dressed red carpet galleries, the top-performing slideshows of the yearIncreased exclusive posts to +10 per month by developing close relationships with PR agencies and celebrity publicistsCollaborate often between editorial departments and our e-commerce teams to generate fresh fashion content across verticals Show less

• Style Writer-Reporter

  • Jan 2015 - Oct 2019

  Pitched and wrote 5 news stories daily on celebrity style, beauty, red carpet and designer trends for PeopleStyle.comPitched and wrote 5 style galleries weekly that ranged from trend roundups and shopping coverage to quick-turnaround assignmentsManaged programming of all content for the Style, Fashion and Beauty channel pages in WordPress dailyWrote and built the PeopleStyle newsletter in html via SalesForce, doubling the number of subscribers in one yearContributed to developing original video content for PeopleStyle.com by booking and interviewing celebrity guestsMaintained production control of People’s Joyus.com shopping partnership by writing and promoting 3-5 new articles weeklyWrote breaking news posts and red carpet trend galleries for all major award shows including the Academy Awards, Met Gala and more Show less

• Interim Lead Producer

  • Jan 2015 - Sep 2015

  Managed a team of digital producers in daily workflow across all People.com sections Lead production control of People.com during award shows by updating the homepage, package pages, galleries and articlesWorked with ad sales teams to ensure all content across the site was meeting syndication needsCollaborated with developers and the art department in fixing content tool errors and launching new products, including a website migrationBuilt newsletters for all sections throughout the site in html via CheetahmailTested article, gallery, video and channel page bugs and errors throughout the site Show less

• Assistant Producer

  • Sep 2014 - Feb 2015

  Programmed all content, including articles, galleries and newsletters, on PeopleStyleWatch.comManaged company syndication programming needs across People.comBuilt editorial packages in the CMS and produced live coverage of all award shows



WE tv (AMC Networks)

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Freelance Web Producer

  • Jul 2014 - Aug 2014

  Built content and edited photos into WordPress for the weekly viewer voting platform, “Build-A-Binge” Wrote, built and analyzed voting results in weekly newsletters Built content and edited photos into WordPress for the weekly viewer voting platform, “Build-A-Binge” Wrote, built and analyzed voting results in weekly newsletters



InStyle

• Book and Periodical Publishing
• 200 - 300 Employee

• Freelance Production Assistant

  • Jun 2014 - Jul 2014

  Increased site traffic by improving SEO optimization of all channels, content packages and slideshows Built and published slideshows and articles into Vignette and WordPress Repackaged, tagged and categorized channels, content packages and slideshows in Vignette Assisted in QA for the Social Media Awards by testing the package across all web browsers, tablets and mobile devices Increased site traffic by improving SEO optimization of all channels, content packages and slideshows Built and published slideshows and articles into Vignette and WordPress Repackaged, tagged and categorized channels, content packages and slideshows in Vignette Assisted in QA for the Social Media Awards by testing the package across all web browsers, tablets and mobile devices



SHE Media

• Online Audio and Video Media
• 1 - 100 Employee

• Freelance Writer

  • Oct 2012 - Jun 2014

  Wrote, researched and edited articles and sidebars for the Style and Beauty sections Built articles into the CMS following SEO best practices Researched, edited and optimized photos for all content using Photoshop Wrote, researched and edited articles and sidebars for the Style and Beauty sections Built articles into the CMS following SEO best practices Researched, edited and optimized photos for all content using Photoshop



Southeast Ohio Magazine

• Athens, Ohio

• Managing Editor

  • Jan 2014 - May 2014

  Assisted the editor-in-chief by assigning and managing editors, writer and photographers throughout production Edited all stories for content, factual accuracy and AP style Researched, pitched and conceptualized original story ideas and multimedia content Wrote sidebars, headlines and photo captions for the print magazine Assisted the editor-in-chief by assigning and managing editors, writer and photographers throughout production Edited all stories for content, factual accuracy and AP style Researched, pitched and conceptualized original story ideas and multimedia content Wrote sidebars, headlines and photo captions for the print magazine



iVillage/NBCUniversal

• Digital Production Freelancer

  • Aug 2013 - Mar 2014

  Built articles, MPAs and slideshows into Drupal following SEO best practicesResearched and wrote news stories for the Pregnancy & Parenting, Love & Sex departmentResearched, edited and optimized photos for all content using Photoshop

• Editorial Intern - Pregnancy & Parenting, Love & Sex

  • May 2013 - Aug 2013

  Built articles, MPAs and slideshows into Drupal following SEO best practicesResearched, edited and optimized photos for all content using PhotoshopBuilt four newsletters weekly and collected viewer statistics through OmnitureManaged the 2013 Holiday Gift Guide and called in hundreds products for considerationMaintained responsibility for organizing the toy closet and directing all sample trafficking



GirlsGoneSporty

• Wellness and Fitness Services

• Lifestyle Intern

  • Aug 2012 - Jun 2013

  Pitched, wrote and edited articles for the Lifestyle, Fashion, Product Review and Gift Guide sections Built articles into WordPress following SEO best practices Researched, edited and optimized photos for all content using Photoshop Generated ad sales and product giveaways by developing partnerships with a wide range of advertisers and PR reps Managed social media accounts including Facebook, Twitter and Pinterest pages Pitched, wrote and edited articles for the Lifestyle, Fashion, Product Review and Gift Guide sections Built articles into WordPress following SEO best practices Researched, edited and optimized photos for all content using Photoshop Generated ad sales and product giveaways by developing partnerships with a wide range of advertisers and PR reps Managed social media accounts including Facebook, Twitter and Pinterest pages