Experience

Mepax

• Spain
• Public Relations and Communications Services
• 1 - 100 Employee

• Country Manager

  • Oct 2017 - Present

  Looking into TW industrial market to develop business opportunities. Looking into TW industrial market to develop business opportunities.



Delta Electronics

• Taiwan
• Appliances, Electrical, and Electronics Manufacturing
• 700 & Above Employee

• Sr. Communication Manager, EMEA Region.

  • Jun 2013 - May 2017

  This role holds responsibility for developing & executing strategies to enhance brand awareness and uphold a positive image for the company cross Europe, Middle East and Africa. Major tasks including: 1. Liaison business unites to optimize the results of marketing activities for commercial purpose2. Synchronize with HQ for business direction and consistency of messaging; further translate into region point of view with concreate tactics. 3. Develop and maintain relationship with key stakeholders including governmental offices, organizations, and most importantly- the media. Major achievement:  Set the communication foundation for Delta EMEA including documentation, content materials, information sharing platform, environmental branding, PR distribution guideline, and some internal communications.  Corporate level campaigns: Delta COP21 in Paris; Hannover Messe 2014-2017/ CeBIT 2015-2017 PR operation; MMA communications  Regional level campaigns: 30’s anniversary annual activities; EU HQ grand opening; NL networking expanding; issues management, CSR activities, sponsorship, showroom& green building exhibitions.



Qisda corporation

• Taiwan
• Appliances, Electrical, and Electronics Manufacturing
• 700 & Above Employee

• Corporate Communications Manager (Head)

  • Jul 2007 - Apr 2013

   Corporate branding—CI management, Corporate image campaigns and company brand perception management  Marketing communications—business communications for business groups, corporate website campaigns, corporate collaterals, and product marketing  Public relations— Liaise with government& organizational relationship, key international& Taiwan-based journalists. Develop campaigns with associations to achieve company objectives; manage corporate messages to communicate with media.  Event management— Corporate events, trade shows , sponsorship and press events  Developed annual company integrated marketing communications plan and managed cross-department communications to execute annual plan Managed cross-department company communications—including business groups, finance, human resources, design centers, and information technology  Issues and crisis management  Internal Communications: Corporate identity and messages communications



BenQ

• Sr. Specialist, Branding Department

  • Feb 2004 - Jun 2007

   To increase brand perception, conducted global-level branding, corporate and marketing campaigns. Included planning, budget control, task force arrangement, vendor and ROI evaluation  BenQ-Siemens mobile brand launch  BenQ Joybee product launch  Jazz festival sponsorship event Computex 2004-2006 hospitality program & PR operations  Taiwan National Palace Museum donation program  Work closely with Greater China PR team, led regional PR campaigns and share information  During BenQ-Siemens mobile acquisition, work closely with Munich PR team and led Asian Pacific PR operations  Liaised with key international & Taiwan-based journalists; Association & government relations  Led executive communications, especially for BenQ group chairman—K.Y. Lee  Responsible for corporate and management presentations Crisis management—media, government, employees, & worldwide offices Develop and manage corporate collaterals including corporate brochures and videos, product guides and group brochures  Internal communication and information sharing Lead all corporate events such as investor conferences, shareholder meetings, year-end appreciation dinners



United Pacific International Public Relations

• Senior Account Specialist

  • Jul 2002 - Jan 2004

   Initiated PR strategy based on marketing plans to drive sales objectives  Managed competitor news collection and strategy analysis PR events implementation and coordination, including media gatherings, press conferences, consumer events, on-line campaigns, counter events, media co-ops, group seminars, and celebrity testimonials Media operation on retainer as well as project basis. Working contents includes media monitoring, press release drafting, media contact & follow up, feature story pitching, media advertorial development, etc



Chinese LA Daily News

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Reporter

  • Jul 2001 - Mar 2002

  Major covering of Chinese community and medical beats  Drafted feature stories for special issues. EX. People/ Immigration topics  News translation— English to Chinese Major covering of Chinese community and medical beats  Drafted feature stories for special issues. EX. People/ Immigration topics  News translation— English to Chinese



SHIN KONG MITSUKOSHI

• Taiwan
• Retail
• 1 - 100 Employee

• Marketing Planning Officer

  • Jul 1997 - Jun 1999

   Developed campaigns for anniversaries, cultural events, and seasonal sales Planned and implemented programs and special events for targeted audiences Conducted research and surveys on department store industry Maintained customer, partner and vendor relationships  Developed campaigns for anniversaries, cultural events, and seasonal sales Planned and implemented programs and special events for targeted audiences Conducted research and surveys on department store industry Maintained customer, partner and vendor relationships