Experience

Ottawa Art Gallery | Galerie d'art d'Ottawa

• Canada
• Museums, Historical Sites, and Zoos
• 1 - 100 Employee

• Event Support

  • Feb 2023 - Present



Downtown Rideau BIA

• Ottawa, Ontario, Canada

• Manager of Programming, Partnerships & Public Realm

  • May 2022 - Present

  Develops and oversees marketing, communications, public realm, and event operational plans and budgets on behalf of the organization, in accordance with the strategic plan. Develops relationships with key stakeholders and implements creative ways to build community, attract local spending, and enhance the on-street experience in the Downtown Rideau area. Develops and implements marketing programs with the goals of attracting local spending, encouraging tourism, and furthering the reputation of the area as a world-class shopping, dining, and cultural hub. Develops and implements event, activation, public realm (banners, digital signage kiosks, graffiti removal, street cleaning, general maintenance), and public art initiatives to further enhance the on-street experience for residents and visitors alike. Conducts research and regular membership surveying in order to best inform decision making. Applies for and reports on external funding opportunities to best leverage levy-funds. Conducts reviews of governing documentation, facilitates the Annual General Meeting, and annual reporting requirements. Provides leadership and encourages the development of direct reports. Show less



Downtown London

• Canada
• Executive Offices
• 1 - 100 Employee

• Marketing, Events & Activations Manager

  • Oct 2021 - May 2022

  Develops and oversees the marketing, communications, and event operational plans and budgets for the organization (Approx. 2,000 members with a budget of approx. $400,000 annually) in accordance with the strategic planManages internal and external communications on behalf of the organization includes media and public relationsSupports advocacy and communication initiatives with stakeholders (Board of Directors, Members, Community Partners, Government)Develops relationships with key stakeholders and implements creative ways to build community and attract local spending Implemented the re-design of Downtown London's website, increasing ease of navigation and accessibility while increasing site visits by 203%Established a new Downtown Dollar Gift Card program which achieved more than the annual sales of the previous Downtown Paper Dollars within just 3 months of its launchDesigned and implemented the "Keep London Local" campaign which was the strongest marketing campaign to date for the organization. The campaign attracted local spending and doubled both combined impressions in purchased and organic media compared to previous years, despite COVID-19 related challengesDeveloped and executed Downtown London's first Festival of Markets event showcasing 60 cultural and local makers/vendors, providing a platform for BIPOC communities, and creating a pipeline of prospective businesses to fill vacancies. The event attracted roughly 11,000 attendeesProvides leadership to and develops 4 direct reports Show less

• Marketing & Communications Coordinator

  • Sep 2019 - Oct 2021

  Accountable for the development and execution of marketing and communications strategies for Downtown London and its various stakeholders in order to achieve a positive public imageManages a team of 2 full-time staff members, 5 temporary summer students, and volunteer student interns.Responsible for the articulation and communication of key messages about the organization, its members, and downtown community partnersManages media relations by designing, writing, and editing a variety of communication materials, delivered through a variety of media including print, social media platforms, newsletters, and video productionWorks with community partners to ensure delivery of quality events that reflect the mission of Downtown London and improve perceptions of the downtownPlans, delivers, and evaluates special events and sponsorship opportunitiesManages relationships between Downtown London and businesses, the media, City of London, event organizers, community partners, etc.Works to implement activations in urban spaces, researches and measures activation impact, and works with businesses/property owners to identify future spaces for activation Production of all TV, print, radio, and digital advertisementsMaintains brand standards Show less

• Marketing Assistant

  • May 2019 - Aug 2019

  Developed original content (photography, videography, graphic design) for all social media platforms with a focus on promoting Downtown businesses, events, and attractions for the Downtown London and Dundas Place channelsDesigned advertisements, posters, graphics, and logos for both print and digital useProvided social media lessons and support to Downtown business owners/operatorsDeveloped communication plans for new marketing campaigns and initiativesFacilitated events executed in the Downtown such as Free Comic Book Day, Dundas Place Arts Festival, etc.Wrote and published weekly blogs on the Dundas Place website and social media channelsMaintained the Dundas Place website Show less

• Marketing Intern

  • Jan 2019 - Apr 2019

  Curated daily social media updates through Facebook, Twitter, and InstagramDeveloped social media content in the form of photos, videos, profiling downtown member businesses, events, and promotionsLive streamed downtown events Provided website maintenance – updated information, events, and imagesProvided public relations input on Downtown London promotional campaignsProduced Downtown London posters, graphics, and advertisements for both print and webCovered concierge booths during special events helping connect tourists, visitors, and convention-goers with downtown businesses Show less