Colleen Westendorf

Manager, Enterprise Employee Communications at TMX Group
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Contact Information
us****@****om
(386) 825-5501
Location
CA
Languages
  • English -
  • French -
  • Spanish -

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Bio

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5.0

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Sarah Lauren G.

I've known Colleen for the past 7 years in both a professional capacity and a personal capacity. Her drive, talent and openness to helping others is nothing short of inspirational. She has been an invaluable resource to me in my professional development. If I am ever in need of professional advise, whether it be navigating work place dynamics or managing a social media mishap she has been my go-to person. I'm very fortunate to call her a friend and colleague.

Marie-Lauren Gregoire Drummond, SCMP

Colleen Westerndorf is a creative communications professional with an excellent work ethic. Colleen is an incredible writer able to process and repurpose content in multipe formats. Having worked with Colleen, she is very responsive to timelines and is very organized. Colleen is also a passionate thinker and is active in the community. She is a vibrant person and contributes significantly to projects, teams and organizational culture. Colleen is a forward thinking, proactive and cutting edge social media expert.

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Experience

    • Canada
    • Financial Services
    • 700 & Above Employee
    • Manager, Enterprise Employee Communications
      • Sep 2022 - Present

    • Manager, Employee Communications
      • Dec 2021 - Sep 2022

    • Canada
    • Hospitals and Health Care
    • 700 & Above Employee
    • Manager, Communications & Public Affairs - research
      • Nov 2020 - Dec 2021

      Working with regional leads across Canada, creative agencies and a close-knit core team, I managed marketing and communications for REACH Nexus (reachnexus.ca), the CIHR-funded national research network whose research got Canada's first HIV self-test approved in fall 2020. My major points of focus were on getting a major national campaign off the ground (readytoknow.ca) and building REACH's overall brand and profile. REACH Nexus is part of the MAP Centre for Urban Health Solutions at St. Michael's Hospital, Unity Health Toronto.

    • Canada
    • Hospitals and Health Care
    • 1 - 100 Employee
    • Communications Officer - Web & Digital Lead
      • Oct 2016 - Oct 2020

      Reporting directly to the CEO in a senior communications role, I led external corporate communications functions such as PR, marketing, issues management, media and stakeholder relations for my portfolios. Another focus of my role was on agency-wide digital strategy leadership for Sherbourne Health and its sub-brands. Reporting directly to the CEO in a senior communications role, I led external corporate communications functions such as PR, marketing, issues management, media and stakeholder relations for my portfolios. Another focus of my role was on agency-wide digital strategy leadership for Sherbourne Health and its sub-brands.

    • Canada
    • Law Practice
    • 500 - 600 Employee
    • Bilingual Digital Communications Specialist
      • Oct 2013 - Oct 2016

      At Legal Aid Ontario (LAO) my role’s mandate was to establish LAO’s digital profile. While there, I grew our social media communities exponentially and solidified our blog’s position as a source for credible perspective about justice issues in the broader legal sector. I also led multiple employee digital engagement strategies and I supported IT communications. At Legal Aid Ontario (LAO) my role’s mandate was to establish LAO’s digital profile. While there, I grew our social media communities exponentially and solidified our blog’s position as a source for credible perspective about justice issues in the broader legal sector. I also led multiple employee digital engagement strategies and I supported IT communications.

    • Canada
    • Education Administration Programs
    • 1 - 100 Employee
    • Communications Lead
      • Feb 2013 - Oct 2013

      At the Arrowsmith Program I implemented communications infrastructure for a growing, neuroscience-based learning company with over 30 franchises globally (at the time). I worked closely with the CEO to build her media profile and I delivered a robust content and editorial strategy to increase the brand’s presence. I also supported our many franchise sites with marketing and communications services tailored to their needs and regions. At the Arrowsmith Program I implemented communications infrastructure for a growing, neuroscience-based learning company with over 30 franchises globally (at the time). I worked closely with the CEO to build her media profile and I delivered a robust content and editorial strategy to increase the brand’s presence. I also supported our many franchise sites with marketing and communications services tailored to their needs and regions.

    • Canada
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Communications Officer
      • Feb 2009 - Feb 2013

      At CBC Toronto early in my career, I sampled many areas of the communications field through internal secondments. I worked in the PR, Public Engagement and Employee Communications departments, among others. At CBC Toronto early in my career, I sampled many areas of the communications field through internal secondments. I worked in the PR, Public Engagement and Employee Communications departments, among others.

    • Canada
    • Civic and Social Organizations
    • 1 - 100 Employee
    • Communications Coordinator/Writer
      • Jul 2011 - Jul 2012

      At this membership association my role focused heavily on member communications, writing, editorial planning and executive communications. I also produced a trade publication and supported our events. At this membership association my role focused heavily on member communications, writing, editorial planning and executive communications. I also produced a trade publication and supported our events.

    • Canada
    • Travel Arrangements
    • 700 & Above Employee
    • Flight Attendant
      • May 2008 - Feb 2009

      As a flight attendant for Air Transat, I completed over 100 hours of safety, security and first-aid training through Air Transat, the In-Flight institute and the GTAA. I provided all aspects of in-flight service and security as part of a team throughout flights to and from various UK, Europe and south destinations. This role often required quick thinking and creative issue resolution for in-air complaints, distress or sudden medical needs.

    • Translator/Copywriter/Editor
      • Jun 2006 - May 2008

      As a copywriter and French-to-English translator on the Transat Tours Canada (parent company of Air Transat) production team, I was responsible for the quality of English-language materials produced by the production team, including branding, language consistency, style and adherence to copy guidelines. We produced web content, travel brochures and advertising materials for destinations.

    • Canada
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Communications Casual, CBC Vancouver
      • Jan 2006 - May 2006

      I started working at CBC Vancouver as an intern while still in university and continued on as a casual past the term period. I supported their communications department with writing, public engagement and events. I started working at CBC Vancouver as an intern while still in university and continued on as a casual past the term period. I supported their communications department with writing, public engagement and events.

    • Bartender: Various
      • May 2003 - May 2006

Education

  • Simon Fraser University
    BA, Communications
    2002 - 2006
  • OCAD University
    Digital Media Skills Certificate
    2013 - 2016
  • University of Toronto School of Continuing Studies
    2013 - 2015
  • Ontario Women's Health Network
    Women's Health Leadership Program, Level 1

Community

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