Copywriter

• Oct 2022 - Present

Freelance Copywriter & Strategist

• Aug 2022 - Present

Marketing & Content

• Oct 2021 - Jun 2022

Building a world where everyone can belong in the fullness of their diversity. Building a world where everyone can belong in the fullness of their diversity.

Social Media Manager

• Nov 2019 - Apr 2021

Accounts: YouTube Originals, Spotify, Hulu, EPIX, AMC+, Quibi I oversaw & developed social-first campaigns across a diverse client portfolio, from end-to-end campaign management and leading pitches for incoming RFPs, to copywriting and community management, to identifying inclusive opportunities across campaigns that push forward DE&I best practices. As a manager, I played a vital role in acquiring new business opportunities through creating unique and impactful custom content across all social platforms. Internally, I was a founding member and co-founder of GLOW's first Employee Resource Group, which grew into a collective of 20 underrepresented employees & allies. I also acted as a point person for DE&I initiatives with third party partners & key stakeholders, leading communications efforts dedicated to cultural awareness & notable social movements. Show less

Social Media & Branding Manager

• Mar 2013 - Nov 2019

Starting from the ground up, I helped Avant-Barre build their social media strategy, brand voice, and digital audience. I grew client acquisition via social media by 150% and expanded social reach by 400% in less than 2 years. My responsibilities are managing and conceptualizing all content across Facebook, Instagram, and Twitter, which includes copywriting, storyboarding/curation, graphics/memes, and video editing. Acting as the primary community manager, I proactively engage in daily, brand-related social conversations with followers. For managing paid posts, I plan and execute advertising strategy, hitting target demographics and optimizing social ads to drive maximum awareness. On the sales side, I assist with developing new, creative sales strategies for new clients and client renewals by creating engaging social media and newsletter content. I also help research fitness and health markets for potential and relevant brand partnerships. Show less

Social Media Strategist

• Feb 2019 - Oct 2019

I was responsible for developing comprehensive social strategies for a variety of film & television properties, namely Universal Pictures' A Dog's Journey. Main responsibilities included overseeing all social & creative activations, managing the community on Facebook, Twitter, and Instagram on a daily basis, and writing all social copy. I was also brought on within the agency to assist on all incoming RFPs and pitches: creative concepts for social, digital, and OOH, overarching campaign strategy. Accounts: Universal, ABC, A+E, Amazon Prime Video Show less

Social Media & Content Manager

• Sep 2016 - Jun 2018

I oversaw the entire Ultra Music social media department, managing and owning accounts for Ultra Records, Ultra Music Publishing, and Payday Records. As Ultra's first hire within social, I was responsible for building the voice, audience, and sales goals across all accounts, creating appropriate and consistent messaging for each unique channel. I developed monthly/weekly content calendars, executed all content across Facebook, Twitter, Instagram, Tumblr, YouTube & Snapchat, including but not limited to copywriting, asset curation, memes, video editing. I also consulted with individual artists on improving their social presence & digital strategies. Under my leadership, Ultra acquired over 500k organic followers within a year, increasing post impressions by 200%. I developed Ultra's influencer marketing program, where I onboarded over 30 social media influencers to partner with for music campaigns. I also liaised with artist management/artists and digital platform representatives (Apple Music, Pandora, Spotify) on social activation strategy and campaign execution. One of my favorite partnerships to work on was with Giphy, where I helped drive traffic for Ultra & Payday Records’ pages. As part of the marketing department, I also provided support to the team, developing growth-driven social media campaigns for all artists/weekly music releases. I also executed all monthly email newsletters distributed to subscribers and was responsible for initiating in-house communications for the marketing team. Internationally, I helped launch Ultra's social presence on VK (Russia) and Weibo (China), as well as managing all geo-targeted posts on Facebook to reach the international audience. Show less

Sales Planner

• Aug 2014 - May 2016

I was responsible for managing all email sponsorship accounts for Netted by the Webbys, the daily email newsletter from the Webby Awards. My main responsibilities were to help execute end-to-end partner campaigns/activations tracking KPIs and metrics, spearheading contract renewals and prospecting. In the pre-sales process, assisted with pitches and presentations catered to each potential client, and created and managed all insertion orders. I worked with editorial team to manage inventory availability, then managed campaign performance and made optimization recommendations during the campaign. With my help, Netted increased its client/prospect base by 275% and revenue grew by over $100k in sales in less than 1 year. I was also in charge of the sales internship program which included hiring, training, delegating, and executing end of term reviews. During each annual Webby Awards, I provided day-of support and social media coverage, as well as participating in show planning brainstorms and entry prospecting leading up to the event. Show less

Integrated Marketing and Sales Assistant

• Nov 2013 - Apr 2014

I was hired on to assist Account Executives for the top radio stations in the Tri-State area: Z100, Power 105, and KTU. My responsibilities included handling sponsorship proposals, campaign recaps, and audience research for each AE. I also managed and inputed all intention orders for radio advertisements and digital campaigns. As an assistant, I acted as the intermediary between the sales, digital, traffic, and business departments to ensure seamless workflow. I was also responsible for creating all sales decks customized to fit client needs, assisting with creative campaign development and copywriting. Show less

Branded Entertainment Intern

• Jan 2013 - May 2013

Acted as the Assistant to the Director of Talent, Branded Entertainment, & Music. I helped with market research and statistics, crafting sales materials for RFP’s and proactives for a variety of advertisers. I participated in brainstorms for creative branded entertainment campaign ideas, as well as pitching talent options. Other duties included crafting sales documents with talent and brand rationales, updating marketing materials daily, succinct with online, offline, mobile, and social trends, and researching current/upcoming trends in cultural and digital landscapes relevant to marketing each individual sales pitch. Show less

Freelance Writer

• Aug 2010 - Aug 2011

I reported local stories within the following Patch neighborhoods: Hermosa Beach, San Bruno, and South San Francisco. I covered areas such as home and safety, special events, restaurant reviews, and volunteer opportunities.In Hermosa Beach, I acted as the primary writer of the weekly “Landmark Hermosa” photo journal, an in-depth research history of local establishments. I also covered local school, government and business related news. Another section I launched was the "Resident Spotlight" where I interviewed and highlighted noteworthy residents. Show less

Editorial Intern

• Jun 2010 - Aug 2010

My primary duties for the Hermosa Beach Patch were researching story backgrounds, setting up interviews, and building key contact lists for the Editor-In-Chief. I also monitored current events to send news tips to editors within the Los Angeles region. I wrote and pitched a minimum of three stories per week including local news, city history, business and resident profiles.I was responsible for managing and launching social media channels, acting as the voice of Patch in Hermosa Beach and sharing all published stories (Facebook, Twitter). Sections I helped launch were “Style Hermosa,” “Landmark Hermosa," and “Hermosa Favorites” series, profiling resident favorites in food, shopping and travel.Other responsibilities included managing the community contacts directory, updating the local events calendar daily, and acting as the primary writer for local announcements, obituaries, weddings, and resident accomplishments. Show less