Chris Lara
Digital Ad Technologist at Collabo, LLC- Claim this Profile
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Bio
Experience
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Collabo, LLC
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United States
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Advertising Services
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1 - 100 Employee
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Digital Ad Technologist
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May 2017 - Present
- Design and Development for App and Web for Marketing Agencies, Entertainment, Gaming, Dating, Financial, Government, and Insurance Businesses - Rapid Prototypes using Adobe Creative Suite, Figma, Sketch, Webflow, Squarespace, Elementor, and Proto.io - User Experience Design and Development for Onboarding, Registration, Training, and Lead Funnel - Responsive Design and Development for IOS, Android, Web, and Email - Interactive Banner and Video Banner Ad Creation for Mobile, Display, and DOOH - Audio Ad Creation for Podcast, Spotify, Pandora, and Online Radio Networks - Video Ad Creation for TikTok, Instagram, Facebook, and Youtube - Enhanced CTV/OTT Video Ad Design and Development for Netflix, Hulu, Amazon - Mobile In-Game Ad Design, Development, Ad Hosting/Integration - HTML5 Ads - Design, Development with Graphic/Video and User Interaction - High Impact Ad Development, Accessibility, Close Captioning, IAB Specialist - Ad Hosting, Ad Serving, Integration, Tagging, and Reporting (Collabo, AppLovin, Google DV360, TradeDesk, Celtra, Sizmek, Flashtalking, and Google Ads Creative Studio) - Ad Tech and Ad Report Liaison for Business Dev, Feasibility, Sales, Design, and Marketing Teams - CTR, VTR, Engagement, Conversion Ad Tracking and Reporting - Dynamic Banners: Click-to-Call, Click-to-Text, Store Locator, Gamification, QR Code, Product Retargeting, Geo-targeting Show less
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Viant Technology
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United States
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Advertising Services
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200 - 300 Employee
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Senior Interactive Ad Design and Development
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Jan 2013 - May 2017
- Interactive Ad Design and Development for Responsive In-App and In-Web Mobile Ads for Auto, Credit Card, Consumer Goods, Food and Beverage, Medical, Telecommunications, and Sports - Design, Marketing, and Development of Responsive HTML5, VAST, VPAID, CTV, OTT, and MRAID Ads - High Impact Interactive Ads, Native Ads, Audio Ads, and Social Media Ad Development - Creative and Technical Liaison between Sales, Ad-Ops, Marketing, and Campaign Managers - Acquired, Trained, and Managed Outsource Design and Development for Work Spikes and Scale Ramp Up - Support 3rd party integration Ad Hosting / Ad Serving / Ad Tagging / Ad Reporting for (Adelphic, Google DV360, Sizmek, Celtra, FlashTalking) - Project Management using Asana, Slack, and Monday - Tools of the Trade - Adobe Creative Suite, Sketch, Figma, WebFlow, Invision, and Github - Coding with GASP, HTML5, CSS, XML, Javascript, jQuery, AJAX, and JSON Show less
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Senior Digital Ad Designer
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Jun 2010 - Sep 2012
- Responsive Web Designer, Marketing, and Developing email advertisements, landing/funnel pages, and rich media banner ads for Advertising Agencies and Affiliate Marketing - Performance and Branding inbox-friendly designs for multiple email platforms with CAN-SPAM compliance and Litmus testing for In-App or In-Browser - Create inbox subject lines, copywriting, email optimization techniques for the lowest spam scores, and maximize open / click rates - Responsive Web Designer, Marketing, and Developing email advertisements, landing/funnel pages, and rich media banner ads for Advertising Agencies and Affiliate Marketing - Performance and Branding inbox-friendly designs for multiple email platforms with CAN-SPAM compliance and Litmus testing for In-App or In-Browser - Create inbox subject lines, copywriting, email optimization techniques for the lowest spam scores, and maximize open / click rates
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WebYES!
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Online Audio and Video Media
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1 - 100 Employee
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Creative Director
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Jul 2008 - Jun 2010
- Creative Design Director for lead generation/funnel websites for Education, Finances, Health and Fitness, Investors, Internet, and Phone Providers - Cross-browser, mobile, tablet, and desktop designs - Developed strategic communication and marketing plans for user experience design flow - Evaluated and contributed to creative team ideas and translated into actionable project plan - Creative Design Director for lead generation/funnel websites for Education, Finances, Health and Fitness, Investors, Internet, and Phone Providers - Cross-browser, mobile, tablet, and desktop designs - Developed strategic communication and marketing plans for user experience design flow - Evaluated and contributed to creative team ideas and translated into actionable project plan
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JBR Media Ventures, LLC
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Winchester, CA
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Digital Creative & Marketing Consultant
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Jul 2006 - Jul 2008
- Digital designer, marketing, and develop all UX/UI websites, email and banner ad initiatives - Company branding and identity design - Credit card product designs for FirstOption - Digital designer, marketing, and develop all UX/UI websites, email and banner ad initiatives - Company branding and identity design - Credit card product designs for FirstOption
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Senior Digital Web Designer
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2002 - 2006
Web designer and marketing specialist for digital landscapes including gamification, web, email, and banner advertisements. Web designer and marketing specialist for digital landscapes including gamification, web, email, and banner advertisements.
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Production Artist / Web Designer
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1999 - 2002
- Rich Media Ad Design for All Online Games - Email Designer and Registration Design and Development - Game Design and Platform Reporting UI Design - Rich Media Ad Design for All Online Games - Email Designer and Registration Design and Development - Game Design and Platform Reporting UI Design
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Production Artist
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Jun 1999 - Jan 2000
- Graphic design and front end development for SEO driven websites - Website support for Democratic National Convention 2000 - Graphic design and front end development for SEO driven websites - Website support for Democratic National Convention 2000
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Education
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ITT Technical Institute-Sylmar
Digital Entertainment and Game Design -
ITT Technical Institute-San Bernardino
A.S, Information Technology - Multimedia