Colin Heffinger

Marketing Coordinator / Research Strategist at Blue Blaze Associates
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Contact Information
us****@****om
(386) 825-5501
Location
Wilmington, Delaware, United States, US

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Marketing Coordinator / Research Strategist
      • Jul 2022 - Present
    • United States
    • Higher Education
    • 700 & Above Employee
    • Communications Writer
      • Jul 2021 - Present

      In interest of providing captivating news stories for the College of Health Sciences, its students, faculty, staff, and the greater Delaware community, I collaborate with scientific researchers, the Office of Communications and Marketing, as well as external stakeholders to capture critical details for maximum storytelling capabilities. My daily tasks are as followed: -Coordinate between a variety of departments within the College of Health Sciences to interview researchers and acquire information regarding recent newsworthy accomplishments such as received grants, honors, and published research to share with the greater community. -Collaborate with the Office of Communications and Marketing for the drafting, editing, and review of news stories in preparation of sharing them through our website, email, and social media channels. -Interview external contributors and stakeholders to provide a multi-faceted approach for the benefit of story development and reach. -Create weekly and monthly e-mail newsletters targeted towards faculty, staff, students, alumni, and the surrounding community to further extend the reach and impact of published articles and news regarding the College of Health Sciences. -Utilize acquired information, details, and research efforts to write and edit powerful stories that portray accomplishments at the College of Health Sciences while further expanding its mission. -Collaborate with researchers to create flyers, brochures, and pamphlets designed to draw in the interest of potential participants for future research studies. Show less

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Program and Communications Manager
      • Sep 2019 - Apr 2021

      I created and edited high quality, engaging content at a design and written level to be utilized across social media, website, advertising, and print publication. Developing meaningful relationships with business owners throughout Delaware to effectively share their compelling stories was critical to my role. My daily projects were as follows: - Constructed and managed effective social media campaigns using Facebook, Twitter, and LinkedIn for the largest business organization in the state. - Designed branded content in Adobe Creative Cloud for digital and print media including ads, brochures, and promotional videos. - Maintained and built organization’s brand using app platforms to host regional virtual events. - Updated organization’s website with digital content including pertinent news, advertising and digital signage for promotion. - Contributed, edited and proofed content for Delaware Business magazine published bi-monthly. - Boosted digital content on social media platforms resulting in a 23% open rate on emails, increased event registration and member involvement. - Researched and contributed ideas for events, story content, member engagement and social media platforms that are relevant to Chamber members and increase profits for the organization. Show less

    • Sales and Marketing Assistant
      • May 2018 - Sep 2019

      - Engaged thousands of prospects in CRM utilizing email and phone outreach. - Coordinated teams to maximize product logistics efficiency for over 350 vehicles. - Managed and organized events for sponsors to expand brand reach. - Analyzed opportunities at auctions to maximize profits. - Managed digital product promotion, website, social media, and print platforms. - Redesigned Employee Handbook for future employee reference. - Engaged thousands of prospects in CRM utilizing email and phone outreach. - Coordinated teams to maximize product logistics efficiency for over 350 vehicles. - Managed and organized events for sponsors to expand brand reach. - Analyzed opportunities at auctions to maximize profits. - Managed digital product promotion, website, social media, and print platforms. - Redesigned Employee Handbook for future employee reference.

    • United States
    • Facilities Services
    • 1 - 100 Employee
    • Inventory Control Specialist
      • Sep 2013 - May 2018

      - Collaborated with team of ten to reduce productivity downtime by 40 to 70% daily. - Constructed planogram layouts for weekly product promotions by seasonal priority. - Coordinated staging for fifteen thousand products across store's inventory. - Prepared daily inventory deliveries to boost efficiency for night shift stockers. - Collaborated with team of ten to reduce productivity downtime by 40 to 70% daily. - Constructed planogram layouts for weekly product promotions by seasonal priority. - Coordinated staging for fifteen thousand products across store's inventory. - Prepared daily inventory deliveries to boost efficiency for night shift stockers.

    • United States
    • Packaging & Containers
    • 1 - 100 Employee
    • Lead Machine Operator
      • Feb 2012 - Sep 2013

      - Organized team of twelve operators to exceed productivity expectations daily. - Collaborated with team to develop innovative strategies with Six Sigma/Lean Business. - Constructed pricing strategies and label formatting for over sixty different products. - Performed hypothesis tests on Hirsch machines to determine mechanical errors. - Organized team of twelve operators to exceed productivity expectations daily. - Collaborated with team to develop innovative strategies with Six Sigma/Lean Business. - Constructed pricing strategies and label formatting for over sixty different products. - Performed hypothesis tests on Hirsch machines to determine mechanical errors.

Education

  • Goldey-Beacom College
    Bachelor of Science - BS, Marketing/Marketing Management, General
    2016 - 2018
  • Harford Community College
    Associate of Science - AS, Marketing/Marketing Management, General
    2013 - 2015

Community

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