Experience

Hörbuch Hamburg HHV GmbH

• Germany
• Entertainment Providers
• 1 - 100 Employee

• CEO

  • Oct 2022 - Present

  Shaping tomorrow‘s audio world with my exceptional team of +35 audiobook experts. Hörbuch Hamburg is one of Germany‘s leading audiobook publishers, with a catalog of +2.500 titles and +400 new releases per year. Founded in 1999 we‘re part of the Swedish Bonnier group and based in Hamburg, with an additional office in Berlin. Shaping tomorrow‘s audio world with my exceptional team of +35 audiobook experts. Hörbuch Hamburg is one of Germany‘s leading audiobook publishers, with a catalog of +2.500 titles and +400 new releases per year. Founded in 1999 we‘re part of the Swedish Bonnier group and based in Hamburg, with an additional office in Berlin.



THE AOS

• Germany
• Media Production
• 1 - 100 Employee

• Strategic Advisor

  • Feb 2021 - Sep 2022

  THE AOS (The Art of Storytelling) is a brand new audiobook publisher co-founded by Universal. It brings together the best creators, authors and talents with experts from publishing, film, tv, tech and music to shape immersive spoken worlds in various formats. Not just as audiobooks, audio drama (Hörspiel) and podcasts, but also in ways you’ve never heard of. Literally. As Strategic Advisor I helped with a couple of things, such as: - Strategic development & positioning - Business development & partnerships with DSPs and brands - Finding bestselling authors and developing big content ideas that have bestselling potential - Identifying M&A targets Show less



Universal Music Deutschland

• Germany
• Music
• 100 - 200 Employee

• Lead Strategic Projects

  • Feb 2021 - Sep 2022

  Responsible for strategic projects and initiatives as well as creating new business opportunities and tech partnerships. I worked closely with the President of Universal Music's Marketing Labs and the Label- and Unit Heads. Some of my highlights include: - Developed and successfully implemented podcast strategy, resulting in Universal Music starting their own podcast department and producing several highly ranked shows with some of Germany’s biggest artists and public figures - Strategic investment in Digital Blast who are shaping the future of entertainment with their interactive software solutions - Learning (and doing) a lot in the space of Web3, NFT, gaming, streaming and a bunch of other interesting playing fields Show less



Gould Finch Audio

• Managing Partner (Exit)

  • Jun 2020 - Jul 2022

  Technology-driven audiobook publisher that started as a spin-off from consulting firm Gould Finch. After initially creating tools and reports based on Artificial Intelligence and licensing them to leading publishing houses to identify promising authors and titles, we decided to launch our own publishing house when the pandemic hit and froze our clients’ innovation budgets. And that turned out to be a pretty good idea. Gould Finch Audio has been profitable ever since and successfully publishes audiobooks from both #1 bestselling authors as well as hidden champions. GFA also creates audio originals such as „Music Docs“, a docuseries portraying some of Germany’s most influential music producers. Show less



Gould Finch

• Business Consulting and Services
• 1 - 100 Employee

• Managing Partner (Exit)

  • Jun 2016 - Jul 2022

  Gould Finch is a tech-driven management consultancy with a focus on digital strategy. I initially started freelancing for companies from music and publishing, helping clients like Apple, Sony, Warner and Bookwire grow their digital business. Gradually, Gould Finch grew to a unique team of 8 strategists, industry experts and overall great human beings working on some pretty cool projects, such as: - Go-to-market strategy for leading subscription services from the US, Sweden and China - Development of AI tools and strategies for large German book publishers and retailers - Creation of blended learning materials and delivery of +1000 days of training and coaching in the space of new work and digital leadership to multiple clients from the private and public sector - Innovation projects with clients from media, telecommunications and the public sector Show less



NEUBAU Music

• Germany
• Music
• 1 - 100 Employee

• Advisor

  • Jan 2019 - Jan 2021

  After selling my label Humming Records to NEUBAU, I stayed involved in an advisory role for a transitional period and mainly contributed in the areas of international partnerships, business development and M&A opportunities as well as overall strategy. After selling my label Humming Records to NEUBAU, I stayed involved in an advisory role for a transitional period and mainly contributed in the areas of international partnerships, business development and M&A opportunities as well as overall strategy.



Humming Records

• Germany
• Music
• 1 - 100 Employee

• Founder & Managing Director (Exit)

  • Jul 2009 - Dec 2018

  Humming Records is arguably one of Germany's best independent record labels. I started the label in 2009 with Joerg Peters and by the end a passionate team of 6 worked from Berlin, Hamburg and San Francisco on bringing our artists to the world. Humming was the first European home to internationally acclaimed artists such as Josef Salvat, Cloud Control, Wankelmut and Grammy nominated K.Flay. We sold the company to NEUBAU Music in 2018, where I continued to act as a strategic advisor. Some of my highlights include: - Signing and marketing of artists that went on to receive Grammy nominations and #1 awards in several countries - Acquisition of brand partnerships with e.g. Bitburger, Christian Dior, Philip Morris and Volkswagen with a volume of +1mio EUR - Three continous nominations as best German independent label at the VIA! VUT Indie Awards Show less



Bastei Luebbe AG

• Germany
• Book and Periodical Publishing
• 1 - 100 Employee

• Head of International Digital Sales

  • Oct 2013 - May 2016

  Bastei Lübbe is one of Germany's largest book publishers turned media house. During my time there the company repositioned itself as an international content house, starting a joint venture in Los Angeles, acquiring several businesses from gaming to animation and launched a spin-off startup that developed a subscription based reading platform. I headed the international digital sales team of 3 and started a marketing and pr department of 2. Some of my highlights include: - Development and implementation of a global distribution structure and strategy for digital products (e-books, audiobooks & apps), focusing on the US, UK, China and Latin America - Closing strategic partnerships with e.g. Amazon, Apple and Google - Advising Vice President and Board of directors on strategic investments and joint ventures Show less



Red Bull

• Austria
• Food and Beverage Services
• 700 & Above Employee

• Culture Marketing & Brand Integration Red Bull Records

  • Apr 2013 - Sep 2013

  I interned at Red Bull's German HQ in the Culture Marketing division during my master studies. Shortly after I started, I was offered to additionally support the music label Red Bull Records as a freelancer, regarding their brand integration in Germany. I interned at Red Bull's German HQ in the Culture Marketing division during my master studies. Shortly after I started, I was offered to additionally support the music label Red Bull Records as a freelancer, regarding their brand integration in Germany.



Sony Music Entertainment

• United States
• Musicians
• 700 & Above Employee

• Digital A&R Consultant Columbia / Four Music

  • Jun 2012 - Sep 2013

  I held this part-time position as data-driven Artist & Repertoire Consultant for Sony Music Germany's labels Columbia and Four Music during my master's studies. I held this part-time position as data-driven Artist & Repertoire Consultant for Sony Music Germany's labels Columbia and Four Music during my master's studies.



Porsche Design Group

• Brand Management/Marketing

  • Jan 2013 - Mar 2013

  I interned at Porsche Design's international headquarter during my master studies. I interned at Porsche Design's international headquarter during my master studies.



simfy AG

• Music
• 1 - 100 Employee

• Manager Licensing & Label Relations

  • Jun 2010 - Sep 2012

  I was responsible for licensing and label relations for one of Europe's first and largest music subscription services. During my time there we acquired +1 mio customers and launched in 4 European countries and South Africa. Some other highlights include: - Growing catalog by +10mio songs - Overseeing curation and programming across the entire German service - Rights clearance and coordination of partnerships with Fortune 100 companies such as Coca-Cola and Telefónica - Coordination of international teams in the USA and Switzerland Show less



Amazon

• Bangladesh
• Advertising Services
• 1 - 100 Employee

• Online Marketing & Content Manager

  • Jan 2010 - May 2010

  I was responsible for all onsite and e-mail marketing activities related to Nokia and BlackBerry. During my time at Amazon I also got to plan the launch of the new category musical instruments. I was responsible for all onsite and e-mail marketing activities related to Nokia and BlackBerry. During my time at Amazon I also got to plan the launch of the new category musical instruments.



mumate.com GmbH

• Founder & CEO

  • May 2007 - May 2010

  Initially envisioned as a university project for an entrepreneurship course, my co-founder and I created a creative collaboration platform and social network for musicians, artists and writers. I learned a lot more about entrepreneurship than in class... Some highlights include: - Concept and creation of the entire platform and supervision of agencies - Achieved nationwide media coverage, e.g. in Focus, PAGE and various blogs - Acquisition of several thousand users - Closed partnerships with e.g. Edding and Chimperator Show less



Universal Music Group

• United States
• Musicians
• 700 & Above Employee

• Scholarship / Working student

  • Aug 2007 - Dec 2009

  I was awarded a full scholarship for my music business bachelor program by Universal Music and worked for the international digital department throughout my studies. I also wrote my bachelor’s thesis "Development of a social media strategy for major labels" while at Universal. (Yes, social media was still pretty new back then) I was awarded a full scholarship for my music business bachelor program by Universal Music and worked for the international digital department throughout my studies. I also wrote my bachelor’s thesis "Development of a social media strategy for major labels" while at Universal. (Yes, social media was still pretty new back then)