Colin Hanson
Director of Marketing at Corporate Interior Systems (CIS)- Claim this Profile
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Bio
Credentials
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Associate Member
American Marketing AssociationNov, 2019- Sep, 2024 -
Upland Qvidian Certified
Upland QvidianFeb, 2019- Sep, 2024 -
APMP Member
Association of Proposal Management ProfessionalsJan, 2018- Sep, 2024 -
Dale Carnegie
Dale Carnegie TrainingDec, 2017- Sep, 2024
Experience
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Corporate Interior Systems (CIS)
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United States
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Furniture and Home Furnishings Manufacturing
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1 - 100 Employee
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Director of Marketing
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Mar 2022 - Present
Established in 1985, Corporate Interior Systems (CIS) is in the Top 10 Woman-Owned Businesses and Office Furniture Dealerships in the state of Arizona. We represent over 250 manufacturers and are the premier and preferred Haworth dealer in the state. As the Director of Marketing, I lead the charge in managing all aspects related to the production and implementation of any given campaign and am responsible for strategizing, analyzing, and leading our tight knit team of marketing and interiors professionals while making sure everything runs smoothly from start to finish with clients or colleagues alike. Tasks and responsibilities include: - Designing and implementing comprehensive marketing strategies to create awareness of CIS' business activities - Supervising the department and providing strategy, guidance, and feedback - Producing ideas for promotional events, marketing activities, CIS' digital presence, RFP and bid responses, and project managing them efficiently - Plan and execute campaigns for corporate promotion, launching of new initiatives, etc. - Monitor progress and submit performance reports - Responsible for producing valuable content for CIS' online presence, editorial design, and organizing the our publications - Conduct general market research to keep abreast of industry trends and competitor’s marketing movements - Control budgets and allocate resources amongst projects and people Show less
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EVALCORP Research & Consulting
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United States
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Research Services
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1 - 100 Employee
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Development Manager
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Dec 2020 - Mar 2022
As EVALCORP's Development Manager, I led all business development activities within the firm, including searching for and vetting publicly solicited bid opportunities, writing proposals and generating leads for new business. I worked to ensure that the firm consistently projects the highest level of professionalism in our proposals and supports top-line growth. I reported directly to the President and acted as a key member of the firm’s management team. Key duties included: - Identifying business (RFP and other) opportunities in support of firm growth - Writing and submitting high-quality proposals on time and within scope - Building a database of leads for outreach and marketing purposes - Lead in the design of systems and structure in support of business development and firm growth - Lead the development of proposals in alignment with the firm’s targets for bids submitted and won Additional responsibilities included: - Proactively identify any issues within and across initiatives that may impact quality, timeliness or client satisfaction - Assisting in the finalization and submission of repeat proposals for continuous work with existing clients - Refining current business development related Standard Operating Procedures (SOPs) - Leading the further development of the firm’s current Business Development Division, including refining current processes and procedures - Representing the firm in communications with potential clients - Lead in the design, management and growth of the client contact database/CRM - Schedule, organize and assist in the facilitation of calls and/or meetings with potential clients/leads - Plan and implement special projects to improve marketing and new business opportunities (i.e. social media and print marketing efforts) - Write website copy and collaborate with EVALCORP staff and branding consultants on copy - Work alongside the EVALCORP President to develop and implement the annual strategic marketing plan Show less
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Navitus Health Solutions
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United States
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Hospitals and Health Care
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700 & Above Employee
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Proposal Analyst
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Jun 2020 - Nov 2020
As a Proposal Analyst, I supported and co-led client acquisition and retention efforts of Navitus, including the creation and management of strategic and client-focused proposal content, written proposals and other sales-related documents. I led the creation of competitively positioned content and support sales activities that result in significant market share and profitability, while conveying a powerful corporate image to the marketplace. I helped to ensure on-time and quality completion of projects, through a collaborative effort with the Marketing Communications and Sales Support teams, and partnered cross-functionally with internal and external customers. Show less
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Haworth
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United States
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Furniture
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700 & Above Employee
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Sales Proposal Content Specialist
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Jun 2017 - May 2020
As a Sales Proposal Content Specialist within Haworth's HQ-based Client Engagement Studio, I looked to inspire others through well-crafted stories and messages in the search of rewards for publicly posted RFPs and RFIs. I acted as writer and copy editor to create, publish and promote Haworth's stance as the market leader in office solutions and furniture. The RFPs I worked on incorporated videos, websites, articles, infographics, pictures/renderings, blogs and written verbiage. I acted as the federal government specialist amongst the team - assuming point for all government bid opportunities that our group engaged in. In addition to acting as the content lead, I assumed the project management lead role and assisted agency contacts in basic procurement and acquisition processes involving furniture goods and services, helped determine the most appropriate method for purchasing and helped carry out the execution of the bid response and assist with final award acquisition. I have vast experience with purchasing Federal Acquisition Regulations (FARs) and led Haworth's adherence to the uniform FAR policies and procedures for acquisitions. I collaborated within a tight-knit group in the development and implementation of strategic marketing and communication plans to achieve corporate and client objectives for products and services on Haworth's behalf. My main area of focus was on information content development for appropriate and targeted responses to external or internal clients for RFPs. This included response production for technical proposals, statements of qualifications (SOQs), letters of interest, requests for proposals, requests for quotations and requests for information. I worked directly with internal graphic artists and interior designers, along with prime contractors and sub-contractors in the preparation and submittal of proposal materials under the guidance and direction of our internal project and sales managers. Show less
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Gordon Food Service
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Wholesale Food and Beverage
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1 - 100 Employee
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National Account Pricing Analyst
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Apr 2015 - Jun 2017
My main focus was to maintain GFS' customers' selling price across GFS Canada divisions, focusing on customer cost, vendor billback and sales margin. I managed 15+ multi-million dollar national accounts as the pricing and contract lead and served as the liaison between the customer and other GFS departments. I implemented all pricing by collecting, organizing and implementing vendor contracts for pricing, as well as analyzed vendor contracts and performed the validation of freight, cost and other variables to ensure accurate and consistent price and margins were met. On a weekly basis, I performed sales margin analysis and ran monthly customer price audits. Show less
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The Remi Group
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United States
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Facilities Services
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1 - 100 Employee
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Business Development Manager
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Aug 2014 - Apr 2015
As a part of the Business Development team at Remi, we offered a great alternative to electronic equipment maintenance contracts. We worked closely alongside Distract Brand Managers, Account Support and Marketing to reach out to client prospects through email and phone campaigns to develop business strategies throughout the country.Major highlights and skills:- Delivered consistent sales results through effective prospecting, marketing and managing of the company's products and services from initial contact to implementation - Maintained a $240K annual higher education account- Proactively identified, located and qualified new business leads to spread brand awareness- Bi-weekly travel to existing and prospective clients with the purpose of sustaining and growing market share, promoting and selling company services and executing in-depth account analysis Show less
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Federal Proposal Writer & Marketing Project Manager
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Jan 2012 - Aug 2014
I divided my time working alongside Federal Business Development Managers and being the main source for proposal management to acquire new business. My team worked intimately with purchasing Federal Acquisition Regulations (FARs) and we lead Remi's adherence to the uniform FAR policies and procedures for all associated acquisitions. While working with Federal Business Development Managers and owning the proposal management aspect of the company, I reviewed potential federal bid opportunities and determined their eligibility of a response. I’d then develop proposal outlines and schedules, prepared various Request for Quotation/Proposal responses and produced technical writing in support of proposal or business development activities. I would then assist the team and/or implement and coordinate newly awarded solicitations, maintained an inventory of bid opportunities and go/no-go decisions and worked as project manager, sales support and operations management. We developed proposal outlines and schedules, prepared various proposal sections and produced technical writing in support of proposal or business development activities. Major highlights and skills:- Worked with multiple departments within 12 federal agencies, including the NIH, CDC, EPA, FDA and USDA- Actively developed a $2.4 million book of business- Trained current clients, sales prospects and internal employees on the Remi’s online business management program- Trained new sales members through on-boarding and extended training processes- Developed proposal outlines, solicitation responses and produced technical writing in support of business development activities- Lead the implementation and coordination of newly awarded solicitations and accounts- Created new business proposals, developed marketing agendas and assisted in promotional materials, programs and events Show less
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Marketing Specialist
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Sep 2011 - Jan 2012
As a Marketing Representative, I assisted the sales team with mail, email, social media and phone campaigns, all in an effort to spread brand awareness and get the Remi name into the minds of our potential clients. I had the opportunity to write multiple industry-related capability statements and introductory letters presenting The Remi Group as a more cost effective way of maintaining an organizations electronic equipment portfolio.
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Direct Sales Representative
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Aug 2010 - Sep 2011
As a Direct Sales Representative, I worked closely alongside Distract Brand Managers, Account Support and Marketing reaching out to client prospects through email and phone campaigns. I also assisted Business Development Managers in setting up meetings, gathering contracts and logistical analysis of upcoming trips off-site.
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BIZ 3 Publicity
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United States
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Musicians
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1 - 100 Employee
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Publicity Intern
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May 2010 - Jun 2010
As a Publicity intern, I provided traditional and social media relations, crisis management and direct-to-consumer marketing for nationally recognized music, publication and retail clientele. Highlights and skills: - Created and maintained relationships with journalists by pitching original and timely story ideas that involved our clients - Handled interview requests for clients and distributed press releases regarding significant artist and event information - Monitored numerous industry related blogs, networking sites and publication websites Show less
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Willis Tower
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United States
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Real Estate
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1 - 100 Employee
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Tour Guide
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Apr 2010 - Jun 2010
Performed and lead customer tours of the Skydeck’s view of over 50 miles and acted as a customer service and customer relations liaison. Performed and lead customer tours of the Skydeck’s view of over 50 miles and acted as a customer service and customer relations liaison.
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Wine from the Moon
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United States
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Entertainment Providers
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Marketing and Public Relations Intern
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Feb 2010 - May 2010
As a Marketing and Public Relations intern, I worked with music promotions, event planning, artist relations and music marketing. Artist interaction, event planning and booking, maintenance of online social networking sites for artists and Wine from the Moon, venue research and statistical analysis were daily tasks. My specialization geared toward public relations and publicity. Highlights and skills: - Artist interaction, event planning and booking, maintenance of online social networking sites for artists and Wine from the Moon, venue research and statistical analysis - Managed clients' schedules, arranged shows and interviews and pitched stories to journalists to attend concerts and cover and critique latest album releases - Drafted and executed press releases while managing basic day-to-day administrative functions Show less
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Central Transport
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United States
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Truck Transportation
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700 & Above Employee
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Customer Service Agent
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Nov 2009 - Feb 2010
While at Central Transport International Logistics, I worked closely with current clientele and prospects by providing rate quotes, scheduling deliveries and pickups and performed basic customer service and customer relation duties regarding the movement of freight throughout the United States, Mexico and Canada. While at Central Transport International Logistics, I worked closely with current clientele and prospects by providing rate quotes, scheduling deliveries and pickups and performed basic customer service and customer relation duties regarding the movement of freight throughout the United States, Mexico and Canada.
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MJR Theatres
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United States
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Entertainment Providers
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1 - 100 Employee
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Usher/Projectionist
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Oct 2002 - Nov 2009
I was responsible for the cleanliness of the theater, customer service and relations and operated and maintained the projection machines. I was responsible for the cleanliness of the theater, customer service and relations and operated and maintained the projection machines.
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Oakwood Healthcare
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United States
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Hospitals and Health Care
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Marketing Intern
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May 2009 - Aug 2009
As a Marketing intern, I worked directly in the Strategic Communication & Planning Division within the Marketing Department. I coordinated and executed highly-effective, regional publicity campaigns for top-tier physicians within multiple medical concentrations. I collaborated with internal groups such as Brand Marketing and Retail Marketing, as well as with external partners, to ensure marketing and publicity opportunities were at a maximum and Oakwood's brand was consistent across all mediums. Assisted in the creation of strategic press materials including physician bio cards, press releases and all appropriate hard copy marketing material. Additionally, I conducted in-depth research on industry trends to strategize marketing and publicity opportunities for system and physician stand-alone practices to reach maximum exposure. Highlights and skills: - Conducted an audit of over 550 pieces of printed collateral - Pitched a successful marketing campaign to the Editor and Publisher of Crain’s Detroit Business - Marketed physicians and practices throughout the Oakwood Healthcare System - Assisted in organizing and conducting marketing events - Drafted and executed press releases and other marketing/publicity material Show less
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Education
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2004 - 2008
Central Michigan University
Bachelor's of Science degree, Public Relations and Communications
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