Coline Giroud
SEO & Content Manager at Rise Up- Claim this Profile
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Bio
Experience
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Rise Up
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France
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Software Development
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1 - 100 Employee
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SEO & Content Manager
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May 2022 - Present
Ville de Paris, Île-de-France, France Rise Up is a Blended Learning platform – a combination of training methods including e-learning and face-to-face learning – that was created to help companies and training organizations improve performance, engagement and talent retention. Rise Up is the first three-in-one platform: it delivers a Learning Experience Platform (LXP) for learners, a Learning Management System (LMS) for administrators, and an authoring tool for trainers. More than a tool, Rise Up is a unique learning… Show more Rise Up is a Blended Learning platform – a combination of training methods including e-learning and face-to-face learning – that was created to help companies and training organizations improve performance, engagement and talent retention. Rise Up is the first three-in-one platform: it delivers a Learning Experience Platform (LXP) for learners, a Learning Management System (LMS) for administrators, and an authoring tool for trainers. More than a tool, Rise Up is a unique learning solution combining technological know-how and a strong learning expertise that results into a holistic, efficient and blended learning experience. Missions : Content calendar 2022/2023, Semantic and keywords analysis, Keywords clusters content and SEO strategy for FR, UK, NL and GE, Communicating and training local Marketing team about SEO best practices, Freelance copywriters management, Weekly, Monthly and Quarterly reporting of SEO KPIs metrics, Lead Generation strategy to drive conversion through the blog, Monthly newsletters. Tools: Hubspot, SEMRush, Google Analytics, Google Search Console, Google Data Studio, ChatGPT. Achievements: +340 keywords on the 1st page of Google Search including 110 keywords on 1st to 3rd positions; +600% of traffic on our global website (website + blog); +10% leads generated and +2% of conversion rate. Show less
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All Nippon Airways
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Japan
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Airlines and Aviation
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700 & Above Employee
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Marketing & Communication Officer
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Jan 2020 - Apr 2022
Région de Paris, France All Nippon Airways (ANA) has grown to become the largest airline in Japan. ANA HOLDINGS Inc. (ANA HD) was established in 2013 as the largest airline group holding company in Japan, comprising 71 companies including ANA and Peach Aviation, the leading LCC in Japan. The airline legacy of superior service has helped it earn SKYTRAX respected 5-Star rating every year since 2013, with ANA being the only Japanese airline to win this prestigious designation for nine consecutive years. ANA… Show more All Nippon Airways (ANA) has grown to become the largest airline in Japan. ANA HOLDINGS Inc. (ANA HD) was established in 2013 as the largest airline group holding company in Japan, comprising 71 companies including ANA and Peach Aviation, the leading LCC in Japan. The airline legacy of superior service has helped it earn SKYTRAX respected 5-Star rating every year since 2013, with ANA being the only Japanese airline to win this prestigious designation for nine consecutive years. ANA also has been recognized by Air Transport World as Airline of the Year three times (2007, 2013 and 2018); it is one of only a select few airlines to win this prominent award multiple times. In 2021, ANA was awarded the 5-star COVID-19 safety rating by SKYTRAX, recognizing the airline’s initiatives to provide a safe, clean and hygienic environment at airports and aboard aircraft, embodied in the ANA Care Promise. Missions: - Content Strategy and management for the website ana.fr, - ANA Mileage Club members’ Newsletter management (B2C), - ANA Care Promise - A new standard of travel management for French territory, - Materials design for our Key Account Managers: PowerPoint decks, Products leaflets, COVID measures digital print, PEP fares sheet, etc, on Google Apps and Adobe Indesign, - Event coordination for the 30th Anniversary of the Paris-Tokyo route, - Event coordination in collaboration with the influencer Aiste Miseviciute from Luxeat, - Brand identity awareness in the Paris Office, - English to French translations of blog content (WeAreJapan.fr), COVID measures, ESGs articles, airport announcements, cabin announcements, Japan Travel Planner website articles and more, - Environmental, Social and Governance spread in the Paris office, - Photography and logo editing on Adobe Photoshop, - Travel agencies B2B portal management on Wordpress. Show less
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The Discovery Skincare
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United Kingdom
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Personal Care Product Manufacturing
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Director & Co-Founder
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Feb 2019 - Jan 2020
London, United Kingdom The Discovery aims to create high-effective skincare treatments improving the general aspect of the skin. Their formulations are the soundest and the most natural possible. Missions: - Marketing Plan 2019 - Social Media handles - Instagram, Facebook, Twitter, Pinterest - Video Editing - Adobe Premiere - Instagram Strategy - Instagram Promotion - Public relations - influencers - Facebook Ads - Photo editing - Photoshop - E-mailing - Mailchimp - CMS -… Show more The Discovery aims to create high-effective skincare treatments improving the general aspect of the skin. Their formulations are the soundest and the most natural possible. Missions: - Marketing Plan 2019 - Social Media handles - Instagram, Facebook, Twitter, Pinterest - Video Editing - Adobe Premiere - Instagram Strategy - Instagram Promotion - Public relations - influencers - Facebook Ads - Photo editing - Photoshop - E-mailing - Mailchimp - CMS - Wordpress & Bluehost - Graphic Design - Photoshop & Illustrator. Show less
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My Tour Studio Dubai
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Travel Arrangements
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Business Development Executive
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Apr 2017 - Oct 2017
Dubai, United Arab Emirates My Tour Studio specialises in sur-mesure services focusing on cultural tours and activities across each emirates of the United Arab Emirates. From Leisure to Corporate Travel, My Tour Studio offers tours, activities and services for frequent individual travellers, groups and companies as well with incentives and event management. Tasks : - Brand Identity (Graphic Chart, Communication guidelines, logos), - Partners prospection, - Client prospection, - Website… Show more My Tour Studio specialises in sur-mesure services focusing on cultural tours and activities across each emirates of the United Arab Emirates. From Leisure to Corporate Travel, My Tour Studio offers tours, activities and services for frequent individual travellers, groups and companies as well with incentives and event management. Tasks : - Brand Identity (Graphic Chart, Communication guidelines, logos), - Partners prospection, - Client prospection, - Website content, - SEO, - Social Media management : Facebook, Twitter, Instagram, LinkedIn, - Brochures creation, - Pricing, - Quotations, - Negotiation. Show less
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Neo Technology Group
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France
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Software Development
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300 - 400 Employee
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Digital Marketing Executive
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Jun 2016 - Sep 2016
London, Royaume-Uni KDS (kds.com) is a global provider of integrated travel and expense management solutions and industry leader in complete door-to-door trip booking. The company’s cloud-based technology addresses T&E requirements such as T&E policy enforcement and adoption, online travel booking and automated expense processing and invoice reconciliation. KDS offers extensive connectivity to travel content (air, car, rail, hotel) and financial services providers, ensuring optimized availability and… Show more KDS (kds.com) is a global provider of integrated travel and expense management solutions and industry leader in complete door-to-door trip booking. The company’s cloud-based technology addresses T&E requirements such as T&E policy enforcement and adoption, online travel booking and automated expense processing and invoice reconciliation. KDS offers extensive connectivity to travel content (air, car, rail, hotel) and financial services providers, ensuring optimized availability and pricing. KDS creates software that users love and believes that user experience is key to delivering cost savings, productivity gains and control over T&E spend. Tasks : - Create a Social Media Management strategy, - Setting up the Social Media Management strategy, - Update old templates on InDesign, - Create marketing materials on InDesign, - Create promotional content for internal and external communication via Photoshop, - Daily maintenance on our website through WordPress, - Update website on WordPress, - Implementation of the German version on our website via WordPress, - Weekly analysis of Unique Viewers via Google Analytics, - Webinar coordination on WebEx, - Create visual material for our participation at Les Lauriers du Voyages d'Affaires 2016 by Déplacements Pros. - Update every Social Media. Social Media presence: - Facebook, - Twitter FR & EN, - LinkedIn & LinkedIn group, - Google +, - Flickr, - YouTube, - EverSnap, - Glassdoor, - Vimeo. Show less
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Japan Travel KK
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Japan
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Marketing Services
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1 - 100 Employee
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Regional Partner France
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Dec 2015 - Mar 2016
Tokyo, Japon JapanTravel is the leading and largest multilingual Japanese travel information website for foreign visitors. We have emerged as both the fastest-growing and now largest Japan tourist guide in the world with our growing network of 50 regional partners and 7,500 contributors across 12 languages. JapanTravel.com is one of the most prominent Japanese tourism websites in the world. JapanTravel.com helps travelers to plan, book and prepare for their visits to Japan by providing… Show more JapanTravel is the leading and largest multilingual Japanese travel information website for foreign visitors. We have emerged as both the fastest-growing and now largest Japan tourist guide in the world with our growing network of 50 regional partners and 7,500 contributors across 12 languages. JapanTravel.com is one of the most prominent Japanese tourism websites in the world. JapanTravel.com helps travelers to plan, book and prepare for their visits to Japan by providing interesting, relevant and engaging information, as well as a range of maps, tools and booking functions. Tasks : - Checking and Approving content published in French. - Helping French contributors. - Liven up French website. - Improving SEO on the French website - Enhance Japan Travel Network in France.
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Program Manager
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Sep 2015 - Dec 2015
Tokyo, Japon JapanTravel is the leading and largest multilingual Japanese travel information website for foreign visitors. We have emerged as both the fastest-growing and now largest Japan tourist guide in the world with our growing network of 50 regional partners and 7,500 contributors across 12 languages. JapanTravel.com is one of the most prominent Japanese tourism websites in the world. JapanTravel.com helps travelers to plan, book and prepare for their visits to Japan by providing… Show more JapanTravel is the leading and largest multilingual Japanese travel information website for foreign visitors. We have emerged as both the fastest-growing and now largest Japan tourist guide in the world with our growing network of 50 regional partners and 7,500 contributors across 12 languages. JapanTravel.com is one of the most prominent Japanese tourism websites in the world. JapanTravel.com helps travelers to plan, book and prepare for their visits to Japan by providing interesting, relevant and engaging information, as well as a range of maps, tools and booking functions. Tasks : - Management of the Photojournalist Program : Recruiting, Booking, Planning, Communication, Reporting and Feedbacks analysis. - Optimization of the future Photojournalist Program. - Create content in French and English. - Create sponsored content in French and English. - Improve SEO for the French - English Website. - Management of the Advertising Banners with Revive. - Management of tours with OpenClassifieds. - Management of the Reward Store through OpenCarts. - Recruitment of future interns. - Trade negociation.
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Beyond Dubai LLC
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United Arab Emirates
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Leisure, Travel & Tourism
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1 - 100 Employee
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Sales Assistant
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Jan 2014 - Feb 2014
Dubai Beyond Dubai is a destination management company serving holidays lovers, incentives and meeting planners in many of the Dubai's most popular destinations. Passionate about United Arab Emirates, Beyond Dubai is willing to make you discover an outstanding destination throughout the year, offering unlimited opportunities. Their savvy « à la française » is well-known in the industry. Beyond Dubai offers a wide range of activities. Tasks : - Create negociation materials… Show more Beyond Dubai is a destination management company serving holidays lovers, incentives and meeting planners in many of the Dubai's most popular destinations. Passionate about United Arab Emirates, Beyond Dubai is willing to make you discover an outstanding destination throughout the year, offering unlimited opportunities. Their savvy « à la française » is well-known in the industry. Beyond Dubai offers a wide range of activities. Tasks : - Create negociation materials with Powerpoint - Prospecting - Create marketing supports : newsletter with GIMP and DreamWeaver - Create and update corporate data base with Excel - Phoning - E-mailing Show less
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Beyond Dubai LLC
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United Arab Emirates
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Leisure, Travel & Tourism
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1 - 100 Employee
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Marketing Assistant
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May 2013 - Jul 2013
Dubai Beyond Dubai is a destination management company serving holidays lovers, incentives and meeting planners in many of the Dubai's most popular destinations. Passionate about United Arab Emirates, Beyond Dubai is willing to make you discover an outstanding destination throughout the year, offering unlimited opportunities. Their savvy « à la française » is well-known in the industry. Beyond Dubai offers a wide range of activities. Tasks : -Create various marketing… Show more Beyond Dubai is a destination management company serving holidays lovers, incentives and meeting planners in many of the Dubai's most popular destinations. Passionate about United Arab Emirates, Beyond Dubai is willing to make you discover an outstanding destination throughout the year, offering unlimited opportunities. Their savvy « à la française » is well-known in the industry. Beyond Dubai offers a wide range of activities. Tasks : -Create various marketing supports : e-mailing with GIMP and DreamWeaver, Display with Gimp. - Benchmark about French Market abroad and analysis. - Create and analysis of a survey via GoogleForms. - Create and update data bases with Excel. - Prospecting Show less
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Office de Tourisme d'Aix-en-Provence
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France
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Travel Arrangements
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1 - 100 Employee
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Welcome Officer at the Comics Festival of Aix-en-Provence
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Apr 2013 - Apr 2013
Aix-en-Provence This comics festival, known as Festival de la BD, is organized by the Aix en Provence Tourism Office. This yearly event takes place in April and draws in more and more visitors each year, fanatics or even amateur. Tasks : - Greet and inform visitors. - Administrate a survey during the event. - Management and liven up the Front Booth. - Inform visitors throughout the event.
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Education
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EF Executive Language Institute
Japanese Studies -
ESCAET
MBA Specialized International Travel Management, Corporate Travel -
ESCAET
Bachelor specialized Travel -
Lycée Privé Clovis Hugues
BTS Tourisme -
Lycée Français International Georges Pompidou
Baccalaureate Litterature, Mention Assez Bien