Experience

Lifelong Learning

• Non-profit Organizations
• 1 - 100 Employee

• Social Media Manager

  • Dec 2021 - Present

• Digital Marketing Technician

  • Jan 2018 - Dec 2021

  • Oversight and Management of all Social Media accounts for Lifelong Learning clients, including profiles operated remotely/on-site by staff, totaling more than 100+ profiles across Facebook, Twitter, Instagram, Snapchat, YouTube, Linkedin, and Pinterest. • Oversight and Management of PPC Advertising for all Lifelong Learning clients for Google Adwords, Facebook, Instagram and Snapchat. • Responsible for analyzing website data for actionable insights and tracking for conversions… Show more • Oversight and Management of all Social Media accounts for Lifelong Learning clients, including profiles operated remotely/on-site by staff, totaling more than 100+ profiles across Facebook, Twitter, Instagram, Snapchat, YouTube, Linkedin, and Pinterest. • Oversight and Management of PPC Advertising for all Lifelong Learning clients for Google Adwords, Facebook, Instagram and Snapchat. • Responsible for analyzing website data for actionable insights and tracking for conversions, optimizing bounce-rates, verifying and cleaning referral traffic, and creating visual dashboards for Director of Marketing to relay to CEO. • Oversight and Management of SEO / web presence, including, but not limited to: Website Maintenance (Wordpress), Google My Business, Yelp, Bing, Foursquare, etc. • Oversight and Management of content publishing on all platforms, with the exception of aforementioned profiles operated remotely by staff, which includes but is not limited to: creation and curation, hashtag research, community research, crafting language and verbiage, publishing posts on website, etc. • Oversight and Management of Engagement and Customer Service, including but not limited to: responding to direct messages, digital community building, contest/giveaways, etc. • Works directly with PR/Comm team to SEO-proof press releases, newsletters, etc. • Management and Oversight of Email and Mobile Marketing Campaigns, including but not limited to: Contact Management and Maintenance, Email Drafting, A/B Testing, Insight Reporting, etc. • Oversight and Management of Custom-Branded Geofenced filters, which includes but is not limited to: purchasing, asset swapping and monthly insight reporting.



Lifelong Learning Administration Corporation

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Digital Marketing Technician

  • Jan 2018 - Dec 2021

  Lancaster, California, United States



Learn4Life Schools

• Primary and Secondary Education
• 300 - 400 Employee

• Digital Marketing Technician

  • Oct 2014 - Jan 2018

  • Oversight and Management of all Social Media accounts for Learn4Life Schools, including profiles operated remotely on school site by Learn4Life staff, totaling more than 100+ profiles across Facebook, Twitter, Instagram, Snapchat, YouTube, Linkedin, and Pinterest. • Oversight and Management of PPC Advertising for all Learn4Life Schools for Google Adwords, Facebook, Instagram. Snapchat. • Responsible for analyzing website data for actionable insights and tracking for conversions,… Show more • Oversight and Management of all Social Media accounts for Learn4Life Schools, including profiles operated remotely on school site by Learn4Life staff, totaling more than 100+ profiles across Facebook, Twitter, Instagram, Snapchat, YouTube, Linkedin, and Pinterest. • Oversight and Management of PPC Advertising for all Learn4Life Schools for Google Adwords, Facebook, Instagram. Snapchat. • Responsible for analyzing website data for actionable insights and tracking for conversions, optimizing bounce-rates, verifying and cleaning referral traffic, and creating visual dashboards for Director of Marketing to relay to CEO. • Oversight and Management of SEO / web presence, including, but not limited to: Website Maintenance (Wordpress), Google My Business, Yelp, Bing, Foursquare, etc. • Oversight and Management of content publishing on all platforms, with the exception of aforementioned profiles operated remotely by Learn4Life staff, which includes but is not limited to: creation and curation, hashtag research, Facebook Group research, crafting language and verbiage, publishing posts on website, etc. • Oversight and Management of Engagement and Customer Service, including but not limited to: responding to direct messages, digital community building, contest/giveaways, etc. • Works directly with PR/Comm team to SEO-proof press releases, newsletters, etc. • Management and Oversight of Email and Mobile Marketing Campaigns, including but not limited to: Contact Management and Maintenance, Email Drafting, A/B Testing, Insight Reporting, etc. • Oversight and Management of Custom-Branded Snapchat Geo filters which includes: purchasing, asset swapping, and monthly insight reporting. Show less



Vision For Transition (VFT)

• Junior Consultant

  • Sep 2009 - Mar 2014

  Atlanta, GA Accountable to Vision For Transition’s Executive Team (a.k.a. Partners; Senior Members), provides administrative and operational support assuring the provision of the company’s Scope of Services (which include but are not limited to): Recruitment & Retention; Talent Acquisition & Management; Outplacement Services & Career Advancement; Organizational Development; Brand Marketing & Licensing; Co-Sourcing; Channel Partner Assignments; Specialty Projects (which vary in type, scope, strategic… Show more Accountable to Vision For Transition’s Executive Team (a.k.a. Partners; Senior Members), provides administrative and operational support assuring the provision of the company’s Scope of Services (which include but are not limited to): Recruitment & Retention; Talent Acquisition & Management; Outplacement Services & Career Advancement; Organizational Development; Brand Marketing & Licensing; Co-Sourcing; Channel Partner Assignments; Specialty Projects (which vary in type, scope, strategic approach, and billing structure). Responsible for understanding and providing assistance required to assure the stability, financial success, and growth of the company. The Junior Consultant ensures that all members of the VFT Executive Team receive current, accurate and timely reports on all assignments, which range from clerical work to advanced sales and marketing tasks. Also accurately disseminates information on incoming communications and ensures consistency of work flow. Additional general office duties are performed as deemed necessary by management. Internet Researcher (2009-Present) Researches market conditions in local, regional, and national areas, or gathers information to determine potential business avenues, which are then reported to the Executive Team. Uses a wide array of online tools and platforms that provide the necessary research to promote a product or service; after management’s approval uses this data to create marketing campaigns. Gathers information on competitors, prices, sales, and methods of marketing and distribution as directed by the CEO. Show less



Marketing Matrix Group

• United States
• Accounting

• Senior Account Manager

  • Jan 2013 - May 2013

  • Driving social media strategies and outreach efforts on behalf of the clients across platforms such as Facebook, LinkedIn, Twitter, Instagram, Google+, Pinterest and YouTube. • Developing, managing and posting content for clients across various social channels. • Becoming an advocate for both MMG and our clients across social media platforms, participating in industry or customer conversations and answering questions where appropriate. • Ongoing management of social media… Show more • Driving social media strategies and outreach efforts on behalf of the clients across platforms such as Facebook, LinkedIn, Twitter, Instagram, Google+, Pinterest and YouTube. • Developing, managing and posting content for clients across various social channels. • Becoming an advocate for both MMG and our clients across social media platforms, participating in industry or customer conversations and answering questions where appropriate. • Ongoing management of social media profiles, which includes day-to-day activities such as customer service representation, brand advocacy, community outreach and reputation management. •Working with otherMMG departments to ensure the success of a client’s overall integrated marketing efforts. •Monitoring and measuring the impact and effectiveness of campaigns in order to track ROI. •Working with the Digital team to ensure that social media procedures and tools are kept up-to-date. •Tracking trends using the latest social media tools and applications. •Sharing insights gained from monthly reports with the team and our clients to help evolve and improve future strategies. Show less