Colin McNeil

Digital Content Lead at We The Collective
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us****@****om
(386) 825-5501
Location
Toronto, Ontario, Canada, CA

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Ryan Musselman

Colin is an exceptional Creative Director who develops brilliant content in long and short-form. When we launched a new TikTok initiative, he took it upon himself to operate his own TikTok channel because he wanted to be sure he understood the nuances of the audience on the platform. His commitment to excellence proved to be an incredible value-add because his ongoing contributions to our TikTok strategy helped us scale from 3 properties to 16 in nearly 6 months. His long-form content strategy, which often meant he was directly involved at all levels of ideating, writing, editing, recording and integrating with sales, led to a massive brand campaign with one of his original series. He leads with his team in mind and inquires often as to how he can improve their day to day as a mentor. Colin is a careful decision maker who knows how to study and understand an audience. He studies platform nuances, narratives behind the data, and follows through with the creation of strong storytelling in gaming and entertainment.

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