Experience

Bulmers Ireland

• Ireland
• Food & Beverages
• 100 - 200 Employee

• Brand Manager

  • Nov 2021 - Present



Richmond Marketing

• Ireland
• Food & Beverages
• 100 - 200 Employee

• Brand Manager - Beer

  • Feb 2020 - Oct 2021



african + eastern (near east) bvi

• United Arab Emirates
• Food & Beverages
• 1 - 100 Employee

• Marketing Manager - Spirits

  • Nov 2016 - Nov 2019

  I was a Marketing Manager working as part of the spirits team managing the fastest growing and one of the most premium dynamic brand portfolios in the business consisting of over 15 brands across Beam Suntory and Beluga Group. In my role it was integral to deliver consistent strong sales growth in line with quarterly and annual targets. As part of the role I was tasked to seek out new business opportunities while also maintaining existing strong relationship with my brand partners. My main responsibilities included; • Achieving growth targets • Quarterly / Annual Business Review Presentations • Business / Brand Planning • Brand Management • A&P Budget Management • Agency Briefing Show less



Pernod Ricard

• France
• Beverage Manufacturing
• 700 & Above Employee

• Trade Marketing Duty Free

  • Jul 2013 - May 2016

  In my role as Regional Brand Trade Marketing Manager I was required to ensure that we grew sales across a varied portfolio of brands in the highly competitive channel of global travel retail while also ensuring excellent brand execution.My main responsibilities / achievements included; • Maintenance and growth of brand sales • Quarterly & Annual review of growth vs. targets• Development of annual brand plans• Team Management of 35 sales consultant’s across UAE, Bahrain, Qatar & Oman• Implementation and maintenance of excellent monthly brand promotional activity• Organised and lead first ever sales consultant’s incentive trip to Scotland – 35 travelled having achieved annual target set over a 12-month period. • Key brand activation milestones include: • Global launch of Chivas Regal Icon in Dubai Duty Free – May 2015• Global exclusive launch of Chivas Regal Extra in Dubai Duty Free – March 2015 Show less

• Assistant Brand Manager / Jameson Brand Ambassador

  • Sep 2011 - Jul 2013

  Key achievements;• March Activation 2012/2013: Planned and executed 360 degree activations for the brand across key cities to drive sales in key period.• Jameson Global Party 2012: Planned, hosted and executed events across three cities for March activation our events were included in the overall live feed broadcast globally.

• Jameson Brand Ambassador

  • Aug 2010 - Sep 2011

  Key Responsibilities:• Staff and Consumer Brand Mentoring • Brand Engagement through bespoke events• Develop and implement Advocacy Program for key influencers • Secure Brand listings in key accounts on / off trade accounts • Maintain and build upon brand success by increasing glass in hand opportunities for key target consumers