Experience

ARES Tool

• United States
• Retail
• 1 - 100 Employee

• Advertising Manager

  • Mar 2023 - Present

  • Manage the day-to-day search marketing activities across multiple search engines including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns. • Track, report, and provide analysis on all performance metrics for paid marketing campaigns, this includes internal and external competitor strategy analysis. • Monitor and administer web analytics dashboard, reports, key reporting tools, and point out any key area of importance in accordance with company goals. • Plan, build and implement pay-per-click strategies. • Maintain and monitor keyword bids, daily and monthly budget caps, negative keywords, campaign targeting and other important account metrics. • Actively test and analyze keywords, bid management, ad copy, and landing pages. • Develop landing pages for each campaign or assist with specific direction of their development. • Generate weekly and monthly reporting for all major metrics, goals tracking, and revenue tracking. • Keep pace with search and PPC industry trends and developments. • Communicate to team and management on project status, timelines, and results. • Lead biweekly internal meetings to keep company leadership up to date with advertising performance, plans, and goals. • Assess profitability of items based on advertising campaigns and product budgets. • Establish advertising budgets for both active individual items and active families of items. • Determine advertising plans for new product launches as part of the New Product Development and Go-To-Market Strategy. • Complete NetSuite item reviews preceding the category line review schedule. • Work cross functionally with Category Team to maximize item productivity on an ongoing basis. • Develop and Implement Google Advertising Strategy • Work with Social Media and Email Agency to develop Facebook and Instagram Strategy • Develop and Implement Amazon DSP Strategy • Develop full funnel advertising strategy



GWA Distribution Group

• United States
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Senior PPC Manager

  • May 2022 - Mar 2023



Razor Group

• Germany
• Retail
• 300 - 400 Employee

• Brand Manager

  • Feb 2022 - May 2022



ARES Tool

• United States
• Retail
• 1 - 100 Employee

• Amazon Advertising Specialist

  • Jul 2020 - Jan 2022

  • Lead the department in maintaining the growth and efficiency of company advertising efforts.•Create and optimize advertising campaigns using the Amazon Seller Central platform• Determine and initiate marketing plans for individual products and programs• Research market landscape and product financials to launch new products• Train and manage 3 marketing analysts• Analyze advertising performance and make adjustments based on KPI’sPresent routine advertising performance reviews and various projects on a weekly basis with company leaders• Work with partners Downstream and Jungle Scout to develop and utilize automation and data visualization tools to improve advertising processes

• Marketing Analyst Intern

  • Oct 2019 - Jun 2020



Innovations For Quality Living

• United States
• Construction

• Support Staff

  • Sep 2017 - Jun 2020