Colin Cook
Advisory Board Member at Digital Leaders- Claim this Profile
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Topline Score
Bio
Ian Crocombe
Colin combines the rare abilities to manage complex organisations with a flair for marketing which punches above it’s weight and resonates with it’s target audiences. I was struck by his deep understanding of digital as part of an integrated customer experience. He understands the need to measure digital alongside traditional metrics which allowed us to make rapid decisions based on robust data. He was an early adopter of social media and pioneered recruitment on Facebook, with integrated editorial, outreach and internal specialist activation. Colin is a well respected marketing leader and I would be delighted to get the opportunity to work with him again.
Ian Crocombe
Colin combines the rare abilities to manage complex organisations with a flair for marketing which punches above it’s weight and resonates with it’s target audiences. I was struck by his deep understanding of digital as part of an integrated customer experience. He understands the need to measure digital alongside traditional metrics which allowed us to make rapid decisions based on robust data. He was an early adopter of social media and pioneered recruitment on Facebook, with integrated editorial, outreach and internal specialist activation. Colin is a well respected marketing leader and I would be delighted to get the opportunity to work with him again.
Ian Crocombe
Colin combines the rare abilities to manage complex organisations with a flair for marketing which punches above it’s weight and resonates with it’s target audiences. I was struck by his deep understanding of digital as part of an integrated customer experience. He understands the need to measure digital alongside traditional metrics which allowed us to make rapid decisions based on robust data. He was an early adopter of social media and pioneered recruitment on Facebook, with integrated editorial, outreach and internal specialist activation. Colin is a well respected marketing leader and I would be delighted to get the opportunity to work with him again.
Ian Crocombe
Colin combines the rare abilities to manage complex organisations with a flair for marketing which punches above it’s weight and resonates with it’s target audiences. I was struck by his deep understanding of digital as part of an integrated customer experience. He understands the need to measure digital alongside traditional metrics which allowed us to make rapid decisions based on robust data. He was an early adopter of social media and pioneered recruitment on Facebook, with integrated editorial, outreach and internal specialist activation. Colin is a well respected marketing leader and I would be delighted to get the opportunity to work with him again.
Experience
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Digital Leaders
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Netherlands
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Advertising Services
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Advisory Board Member
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Oct 2021 - Present
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The Scottish Government
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United Kingdom
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Government Administration
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700 & Above Employee
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Director of Economic Development
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Jul 2021 - Present
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Digital Director
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Dec 2016 - Aug 2021
Leading digital and ICT across the Scottish Government. Includes responsibility for the Government’s core ICT operations, digital transformation, data and connectivity.
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Head of Digital Public Services and Business Transformation
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Feb 2015 - Dec 2016
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Head of Digital Strategy and Programmes
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Apr 2012 - Feb 2015
Delivering the Scottish Government's commitment to a world class digital infrastructure across the country. Action to improve business and personal access to broadband, increase digital participation rates and create the conditions in which the digital economy can thrive in Scotland.
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RCET - Scotland's Armed Forces Children's Charity
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United Kingdom
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Non-profit Organization Management
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1 - 100 Employee
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Trustee
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Nov 2018 - Present
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Trustee
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Apr 2011 - Apr 2017
Trustee of leading employability charity currently celebrating ninety years of helping sick, disabled and injured ex servicemen and women back into work Trustee of leading employability charity currently celebrating ninety years of helping sick, disabled and injured ex servicemen and women back into work
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British Army
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Armed Forces
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700 & Above Employee
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Marketing Director
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Jan 2009 - Apr 2012
Overall marketing responsibility for attracting high quality Soldiers and Officers to the Regular and Territorial Army. Includes high profile, multi channel communication campaigns (TV, radio, digital, direct mail, field marketing etc), development of the Army's recruiting website and on and off line customer management (retail network, call centre,social media etc) Overall marketing responsibility for attracting high quality Soldiers and Officers to the Regular and Territorial Army. Includes high profile, multi channel communication campaigns (TV, radio, digital, direct mail, field marketing etc), development of the Army's recruiting website and on and off line customer management (retail network, call centre,social media etc)
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Senior Civil Servant
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2003 - 2009
NHS Scotland Corporate Strategy Social Marketing Campaigns - smoking, alcohol / drugs policy, organ donation Head of Cabinet Secretariat NHS Scotland Corporate Strategy Social Marketing Campaigns - smoking, alcohol / drugs policy, organ donation Head of Cabinet Secretariat
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Royal Mail
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United Kingdom
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Freight and Package Transportation
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700 & Above Employee
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Marketing Director
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Jul 1993 - Aug 2003
Roles included: Marketing Director Service Specification Director Head of Business Marketing Controllor of Chairman's and Chief Executive'sOffice Market Development Manager Roles included: Marketing Director Service Specification Director Head of Business Marketing Controllor of Chairman's and Chief Executive'sOffice Market Development Manager
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Marketing
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1997 - 2002
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Education
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University of Durham
Politics -
Institute of Directors
Certificate in Company Direction -
International Management Centres
MBA, Action Learning
Community
