Experience

Cassidy Wines

• Ireland
• Beverage Manufacturing
• 1 - 100 Employee

• Sales and Marketing Manager

  • Aug 2009 - Present

  Job Purpose: Management of the Sales & Marketing function to achieve budgeted sales and profitability across all brands and trade sectors. Key Tasks: • Creation and implementation of the company 5 year and annual plan in conjunction with the Managing Director. Constantly review and challenge the plan. • Creation of a robust and comprehensive marketing plan for each key brand encompassing trade and consumer promotions, trade and consumer advertising and PR/Events while ensuring the maximum return on expenditure through robust review. • Developing a strong relationship with Wineries/Principals to Managing Director and Business Owner level. Negotiation of pricing and additional support to fund marketing and promotional activity within the joint business plans. • Maintenance and development of a strong product portfolio through the supplier network. • Management of a National Account (Aldi) with a €1.97m Turnover. • Management of a Field salesteam of 10 personnel with a combined turnover of €10.15m. Ensuring team targets are achieved across revenue, margin and business development • Coaching and motivating the sales team on a daily basis to ensure adherence to plan. Show less



Constellation Brands Inc

• Beverage Manufacturing
• 1 - 100 Employee

• On Trade Channel Manager

  • Jun 2006 - Aug 2009

  Job Purpose: To agree and achieve budgeted volume and sales value targets and to maximise profitability through the following Channels - On Trade Symbol Groups; Wholesale and Supermarkets. Key Tasks: • Creation, implementation and review of the business plan to provide strategic direction • Development of new business by identifying opportunities and successfully tendering for new contracts through the On Trade Channel. • Recruitment and management of the On Trade Field Sales Specialist. Show less



Findlater Wine and Spirits Group

• National Account Manager

  • Jun 2003 - Apr 2006

  Job Purpose: The management of a set of National Accounts across all trade sectors (Major Multiple Retailers; Convenience Retailers, Wholesale, Foodservice, Travel Retail and On Trade). Delivery of budgeted sales and profit targets. Achievements • Successfully negotiating an intricate LTA agreement with Aontas (an amalgamation of Superquinn and Stonehouse wholesalers) which ensured profitable growth across all members in the 2005 financial year. • Negotiation and delivery of the Jurys Doyle Hotel Contract in 2003 – then the largest hotel group in Ireland. • Negotiation and delivery of the contract to supply wines to the Thomas Read Group – the second largest pub chain in Dublin. • Negotiation and delivery of the Choice Hotels Contract. • Successfully renegotiated the extension of the McEniff Hotels and the Radisson Hotels contracts. • Developing business with BWG (Spar Wholesaler) to deliver double digit growth. Show less



Allied Bakeries | part of Associated British Foods plc

• United Kingdom
• Food and Beverage Manufacturing
• 700 & Above Employee

• Key Account Manager

  • Jun 2000 - May 2003

  Job Purpose: Management of a group of accounts (Tesco, J Sainsbury, Safeway, John Henderson, NI Co op, Costcutter). Delivery of budgeted sales and profit. Brand distribution. Achievements: • Achieving Sales and volume growth with the John Henderson company. We achieved preferred supplier status. I facilitated category management projects and attended numerous Spar and Vivo Guild meetings to present development in the Bakery category to the Guild members. • Negotiated a central billing agreement with Costcutter NI and winning New Supplier of the Year. • Negotiated a central billing agreement with NI Co op. Show less


United Biscuits
• United Kingdom
• Food Production
• 700 & Above Employee
• National Account Executive

  • May 1997 - Jun 2000