Colin Cheetham
Business Development Consultant at The FSC Group- Claim this Profile
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Bio
Credentials
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Level 3 Food Safety in Catering
The Chartered Institute of Environmental HealthSep, 2021- Nov, 2024
Experience
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The FSC Group
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United Kingdom
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Food and Beverage Services
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1 - 100 Employee
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Business Development Consultant
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Aug 2022 - Present
Responsibilities: • Manage Shell Convenience • Review sales performance and build action plan• Ensure food safety is adhered to• Coaching and Development for Site Managers & Retailers• Food safety checks – Ensure HACCP (Hazard Analysis Critical Control Point) is adhered to• Build relationships & trust with Retailers and Site Managers• Ensure product availability is to high standard• Review order process• Attend meetings with Retailers / Territory Managers Responsibilities: • Manage Shell Convenience • Review sales performance and build action plan• Ensure food safety is adhered to• Coaching and Development for Site Managers & Retailers• Food safety checks – Ensure HACCP (Hazard Analysis Critical Control Point) is adhered to• Build relationships & trust with Retailers and Site Managers• Ensure product availability is to high standard• Review order process• Attend meetings with Retailers / Territory Managers
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Territory Activation Executive
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Dec 2021 - Jul 2022
Responsibilities• Build relationships & trust with Retailers• Educate Retailers on the benefits of IQOS products• Communicate with Retailers on a monthly basis• Review KPI’s and build action plans• New business development • Incentivise Retailers/staff to drive product awareness Responsibilities• Build relationships & trust with Retailers• Educate Retailers on the benefits of IQOS products• Communicate with Retailers on a monthly basis• Review KPI’s and build action plans• New business development • Incentivise Retailers/staff to drive product awareness
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The FSC Group
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United Kingdom
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Food and Beverage Services
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1 - 100 Employee
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Business Development Consultant
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Aug 2018 - Nov 2021
Responsibilities: • Manage Shell Convenience • Review sales performance and build action plan• Ensure food safety is adhered to• Coaching and Development for Site Managers & Retailers• Food safety checks – Ensure HACCP (Hazard Analysis Critical Control Point) is adhered to• Build relationships & trust with Retailers and Site Managers• Ensure product availability is to high standard• Review order process• Attend meetings with Retailers / Territory Managers Responsibilities: • Manage Shell Convenience • Review sales performance and build action plan• Ensure food safety is adhered to• Coaching and Development for Site Managers & Retailers• Food safety checks – Ensure HACCP (Hazard Analysis Critical Control Point) is adhered to• Build relationships & trust with Retailers and Site Managers• Ensure product availability is to high standard• Review order process• Attend meetings with Retailers / Territory Managers
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McCurrach
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United Kingdom
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Manufacturing
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400 - 500 Employee
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Regional Sales Manager
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Jul 2013 - Aug 2018
• Manage 10 Territory Managers• Accountable for convenience stores• Coaching and development of team • Review individual Territory Manager sales performance whilst out on field visits• Manage staff recruitment and performance • Achieve KPI targets• Review team morale and retention• Ensure first class service is consistently delivered to customers
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Territory Sales Manager
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Aug 2008 - Jul 2013
• Presentation of sales history and advice on how to improve sales to GSM’s / Stock Control• Managed a sensitive territory close to principal head office• Presenting sales strategy to principals to show the value added to their business and retail
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Regional Trainer
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Dec 2005 - Aug 2008
• Covered South London for convenience accounts• Trained new Territory Managers• Provided system/sales training
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Territory Sales Manager
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Jun 2001 - Dec 2005
Accounts: Tesco, Asda, Morrison and Sainsbury• Supervised merchandisers for promotional activity• Identified customer needs to ensure strong long term relationship• Undertook sales analysis to meet targets
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Tesco
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United Kingdom
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Retail
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700 & Above Employee
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Section Manager
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Aug 1987 - Aug 2001
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