Colin Cheetham

Business Development Consultant at The FSC Group
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Contact Information
us****@****om
(386) 825-5501
Location
Croydon, England, United Kingdom, GB

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Credentials

  • Level 3 Food Safety in Catering
    The Chartered Institute of Environmental Health
    Sep, 2021
    - Nov, 2024

Experience

    • United Kingdom
    • Food and Beverage Services
    • 1 - 100 Employee
    • Business Development Consultant
      • Aug 2022 - Present

      Responsibilities: • Manage Shell Convenience • Review sales performance and build action plan• Ensure food safety is adhered to• Coaching and Development for Site Managers & Retailers• Food safety checks – Ensure HACCP (Hazard Analysis Critical Control Point) is adhered to• Build relationships & trust with Retailers and Site Managers• Ensure product availability is to high standard• Review order process• Attend meetings with Retailers / Territory Managers Responsibilities: • Manage Shell Convenience • Review sales performance and build action plan• Ensure food safety is adhered to• Coaching and Development for Site Managers & Retailers• Food safety checks – Ensure HACCP (Hazard Analysis Critical Control Point) is adhered to• Build relationships & trust with Retailers and Site Managers• Ensure product availability is to high standard• Review order process• Attend meetings with Retailers / Territory Managers

    • Territory Activation Executive
      • Dec 2021 - Jul 2022

      Responsibilities• Build relationships & trust with Retailers• Educate Retailers on the benefits of IQOS products• Communicate with Retailers on a monthly basis• Review KPI’s and build action plans• New business development • Incentivise Retailers/staff to drive product awareness Responsibilities• Build relationships & trust with Retailers• Educate Retailers on the benefits of IQOS products• Communicate with Retailers on a monthly basis• Review KPI’s and build action plans• New business development • Incentivise Retailers/staff to drive product awareness

    • United Kingdom
    • Food and Beverage Services
    • 1 - 100 Employee
    • Business Development Consultant
      • Aug 2018 - Nov 2021

      Responsibilities: • Manage Shell Convenience • Review sales performance and build action plan• Ensure food safety is adhered to• Coaching and Development for Site Managers & Retailers• Food safety checks – Ensure HACCP (Hazard Analysis Critical Control Point) is adhered to• Build relationships & trust with Retailers and Site Managers• Ensure product availability is to high standard• Review order process• Attend meetings with Retailers / Territory Managers Responsibilities: • Manage Shell Convenience • Review sales performance and build action plan• Ensure food safety is adhered to• Coaching and Development for Site Managers & Retailers• Food safety checks – Ensure HACCP (Hazard Analysis Critical Control Point) is adhered to• Build relationships & trust with Retailers and Site Managers• Ensure product availability is to high standard• Review order process• Attend meetings with Retailers / Territory Managers

    • United Kingdom
    • Manufacturing
    • 400 - 500 Employee
    • Regional Sales Manager
      • Jul 2013 - Aug 2018

      • Manage 10 Territory Managers• Accountable for convenience stores• Coaching and development of team • Review individual Territory Manager sales performance whilst out on field visits• Manage staff recruitment and performance • Achieve KPI targets• Review team morale and retention• Ensure first class service is consistently delivered to customers

    • Territory Sales Manager
      • Aug 2008 - Jul 2013

      • Presentation of sales history and advice on how to improve sales to GSM’s / Stock Control• Managed a sensitive territory close to principal head office• Presenting sales strategy to principals to show the value added to their business and retail

    • Regional Trainer
      • Dec 2005 - Aug 2008

      • Covered South London for convenience accounts• Trained new Territory Managers• Provided system/sales training

    • Territory Sales Manager
      • Jun 2001 - Dec 2005

      Accounts: Tesco, Asda, Morrison and Sainsbury• Supervised merchandisers for promotional activity• Identified customer needs to ensure strong long term relationship• Undertook sales analysis to meet targets

    • United Kingdom
    • Retail
    • 700 & Above Employee
    • Section Manager
      • Aug 1987 - Aug 2001

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