Ecommerce Analyst

• Sep 2022 - Present

Site Merchandiser

• Aug 2021 - Oct 2022

Category Specialist

• Oct 2017 - Aug 2021

Developed new business strategies for emerging online experiences in international food, diet food, lifestyle, and gourmet food categories. Developed online alcohol delivery program roadmap. Planned assortment, contract structure, and merchandising strategy for online alcohol delivery program. Mapped out logistics of program county by county and from end to end through collaboration with dozens of internal teams across organization. Developed merchandising strategy modeled after broader organizational eCommerce strategy for ground and whole bean coffee category. • Grew international foods, diet foods, lifestyle, and gourmet foods business from zero to $1,000,000 in six months. • Negotiated lower product costs and implemented new pricing strategy improving profitability by 15%. • Drove growth of multi-million-dollar ground and whole bean coffee categories made up of 4,000-plus SKUs by 45% in fiscal year 2019 and by 14% in first half of fiscal year 2020. • Improved add to carts by 27% through cleaning up content including titles, images, and product tag errors. • Increased sales with vendors by up to 100% through planning seasonal merchandising opportunities to improve customer engagement. Improved profitability by 20% by negotiating multi-million-dollar investment opportunities with largest vendors. • Spearheaded improvement of in-stocks by 32% with largest vendors by working with supply chain and implementing new shipping and receiving strategies.

Sales and Marketing Administrator

• Nov 2015 - Oct 2017

Generated hundreds of new potential sales leads through contacts made at conferences, trade shows, and networking events. Briefed corporate team on needs and expectations of client. Managed onboarding process by facilitating relationship between client and customer service. Established and managed weekly email campaign for existing client base. Led initiative to restructure Salesforce database to maintain data integrity. Redesigned all in-house marketing collateral and customer-facing materials. • Increased weekly marketing collateral output by 35% • Onboarded two large strategic accounts through networking at industry events

Customer Service Rep

• Feb 2014 - Nov 2015

Received and processed all inbound customer orders. Assisted in administering returns, refunds and rebates to qualifying customers. Managed all display allocations. Processed all sample orders. Streamlined display and sample order process and created custom order forms with better product descriptions. Coordinated with buying team to fulfill customer orders efficiently and also manage customer expectations. • Achieved high level of proficiency with IBM AS400 computer and specialized floor covering distribution software system resulting in recognition of highest attainable performance level. • Asked to handle company’s largest builder accounts.