Colette Aviles, MBA

Associate - Marketing and Communications Manager at DAHLIN Architecture | Planning | Interiors
  • Claim this Profile
Contact Information
us****@****om
(386) 825-5501
Location
San Francisco Bay Area, US

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

5.0

/5.0
/ Based on 2 ratings
  • (2)
  • (0)
  • (0)
  • (0)
  • (0)

Filter reviews by:

Brian Wick

I worked with Colette for close to 12 months at Seal Software, and found her to be a smart, detail-minded marketer who wore many hats in marketing at the company. She played a key role in the execution of large events for the company, covering all aspects, and also was point on managing our marketing automation and reporting, and managing website updates - among many other things. She was responsive, could adjust in our very dynamic marketing environment, and was a pleasure to work with.

Rachel E. R. Neighbour BSc Hons

Colette has been my rock of knowledge for all things Marketo. She has a sound understanding of the system and has helped me become a far more efficient user thanks to her continued support. She is a friendly and supportive team member who is always willing to take the time to ensure campaigns are ready to go live, and she has been a useful sounding board for new campaigns, ideas and approaches to using the system - giving up countless hours of her time to support me. Colette has also has a strong understanding of various social media channels that have helped increase the awareness of the company and its activities.

You need to have a working account to view this content.
Join now
You need to have a working account to view this content.
Join now

Credentials

  • Diversity, Equity and Inclusion in the Workplace Certificate
    University of South Florida Muma College of Business
    Dec, 2021
    - Nov, 2024
  • Marketo Certified
    Marketo

Experience

  • DAHLIN Architecture | Planning | Interiors
    • United States
    • Architecture and Planning
    • 100 - 200 Employee
    • Associate - Marketing and Communications Manager
      • Jun 2016 - Present

      Responsible for creating and managing the firm’s written content, digital marketing initiatives and public relations strategies firmwide. Communicate complex ideas in a clear and compelling way, in order to engage target audiences through various storytelling methods including text, photographs and multimedia. With about 75% of the focus on external marketing initiatives, am also responsible for driving internal messaging through cultural and administrative functions that elevate the firm’s culture and brand.

  • Seal Software, a DocuSign Company
    • United States
    • Software Development
    • 1 - 100 Employee
    • Marketing Manager
      • Sep 2013 - May 2016

      • Managed marketing campaign objectives, execution and measurement processes, including coordinating creative resources, staffing, and subject matter experts for hosted events, sponsored events, webinars, email marketing, nurturing programs, social media platforms, and public relations campaigns.• Created, tracked, and reported on marketing initiatives in Marketo (marketing automation platform), providing data and results to the head of marketing, making data driven recommendations to lift performance and to re-allocate budget and resources to the best performing activities.• Implemented brand new instance of Marketo including integration to Salesforce.com and defining and building a lead scoring program, a lead lifecycle management program, nurturing (drip marketing) programs, web content programs, and processes for lead and database management.• Sole designated Marketo (marketing automation platform) admin.• Collaborated with Sales Operations on lead management and lifecycle processes to improve marketing and sales alignment.• Managed communications with sales as it pertained to lead follow-up after lead generating activities.• Identified Seal's first public relations firm, and functioned as the main internal contact to keep all PR plans and initiatives on track and report on results internally. Identified Seal's current PR firm when our needs had outgrown the abilities of our first firm.• Wrote, co-wrote, and edited product data sheets, white papers, eBooks, and other collateral pieces.• Assisted head of marketing in developing marketing plan and budget.• Managed Seal's first website redesign in 2014 on a limited budget, the launch of which coincided with the Marketo implementation. Managed content updates to website on an ongoing basis.• Hired and directly managed a Marketing Assistant and subsequently an Event Marketing Specialist.

  • Association for Accounting Marketing (AAM)
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Chair, Virtual Education Committee (Volunteer Position)
      • Jul 2011 - Aug 2013

      The Virtual Education Committee is responsible for developing and executing the association's AAM High Webinars and Roundtables. These programs provide AAM membership with ongoing professional development opportunities, best practices sharing, insights, and networking through-out the year.I was a member and served as the committee chair. Committee Chair responsibilities included ensuring the committee achieved goals as defined by the board, facilitating regular committee meetings, encouraging and supporting the engagement of the committee members, coordinating logistics, and keeping communication flowing. Committee Member responsibilities included attending committee meetings, brainstorming topics and speakers and executing specific programs as assigned.

  • Abbott, Stringham & Lynch
    • United States
    • Accounting
    • 100 - 200 Employee
    • Marketing Coordinator
      • Jan 2011 - Aug 2013

      As the sole marketing professional for the firm, my role was to establish the processes and plans for managing the day-to-day marketing activities in support of the firm's strategic objectives. This included:• Brand development and oversight. • Developed and executed a marketing strategy and corresponding plan.• Developed and executed marketing communications and business development plans for the firm’s service and industry niches.• Conducted market and client research.• Provided creative direction for website and collateral redesign project, including vendor oversight and writing all content.• Managing Editor for the firm newsletter and blog. Created the blog from conception to building support to recruiting authors to the editorial calendar management and day to day maintenance.• Managed the day-to-day logistics of online, email, direct, media, and event marketing campaigns.• Generated earned media coverage and managed advertising placements.• Identified appropriate CRM solutions, and established the corresponding processes needed to maintain the database.

  • ITAA
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Event Marketing Manager
      • May 2009 - Dec 2010

      • Created marketing plans and reporting for financial conferences with the marketing director.• Event management, including logistics, registration, operations and scheduling of personnel.• Collaborated with the marketing director to write copy and design promotional literature, both digital/electronic and print pieces, and website pages for financial conferences.• Project scheduling.• Researched and created qualified member and prospect lists for the field sales staff.• Marketing event budget tracking, analysis and forecasting for financial conferences, including collaboration with the finance and IT departments.• Vendor management.• Sales staff interaction.

    • Events Coordinator
      • Sep 2005 - May 2009

      • Produced and promoted events, including Annual Golf Tournament, Annual Medal of Achievement dinner, CxO Forums, Legislative/Public Policy, HR Forums, and Business Forums.• Wrote and produced marketing collateral.• Managed event logistics, registration, speakers, content, and budget.• Produced and published website content, both copy and graphics.• Helped maintain customer contact database.

  • Manpower Onsite @ Adobe
    • Conferencing Coordinator
      • May 2004 - Sep 2005

      • Managed the conference presentation rooms.• Worked directly with internal clients to determine their conferencing needs.• Coordinated on behalf of the client with internal departments to secure conferencing needs including facilities, audio/visual requirements, and catering.• Attended conference set ups to direct and to ensure all aspects of the meeting were completed in accordance with the client’s requests.• Assisted in the development and writing of policy and procedure documentation for the department.

  • WOW Seminars
    • Registration Coordinator
      • Sep 2003 - Nov 2003

      • Answered main phone and promoted seminars.• Registered clients for seminars, updated and maintained client database, and sent email blasts.• Supported seminars through various tasks including working registration table, networking with attendees, promoting seminars, and room set-up and tear-down.• Performed front desk and clerical duties such as welcoming guests, filing, errands, ordering supplies, and sending and sorting the mail. • Answered main phone and promoted seminars.• Registered clients for seminars, updated and maintained client database, and sent email blasts.• Supported seminars through various tasks including working registration table, networking with attendees, promoting seminars, and room set-up and tear-down.• Performed front desk and clerical duties such as welcoming guests, filing, errands, ordering supplies, and sending and sorting the mail.

  • Manpower Onsite @ Adobe Systems, Inc
    • Receptionist
      • Aug 2000 - Sep 2003

      • Answered and fielded calls from main switchboard to appropriate internal contact.• Welcomed and checked-in Adobe’s guests.• Assisted administrative assistants in clerical projects such as filing, internet research, and data entry.• Provided lobby coverage to sister site at Cisco Systems on an on-call basis. • Answered and fielded calls from main switchboard to appropriate internal contact.• Welcomed and checked-in Adobe’s guests.• Assisted administrative assistants in clerical projects such as filing, internet research, and data entry.• Provided lobby coverage to sister site at Cisco Systems on an on-call basis.

Education

  • Santa Clara University - Leavey School of Business
    MBA, Marketing Management
    2009 - 2013
  • San Jose State University
    BA, English, Writing Concentration
    2002 - 2004
  • Lynbrook
    1997 - 2001

Community

You need to have a working account to view this content. Click here to join now