Vice President

• Dec 2018 - Present

Vice President of Marketing

• May 2018 - Nov 2018

Managing Director of Media

• Nov 2015 - 2018

In this position, I directed enterprise-wide media teams, generating strategic media initiatives and leading the implementation of media plans. This involved developing and executing performance-based media plans that deliver the highest return on investment (ROI) for our clients. As a people manager and mentor, I act as a thought leader and guide my team to drive solutions for clients. I also combined my client relationship skills with an ability to see the bigger picture, suggesting innovative approaches that achieve outstanding results. A major client includes Universal Pictures. One key accomplishment during my time here: ⇨ Enhanced employee performance by creating a training program to educate media planning and buying teams, adopted enterprise-wide. Show less

Consultant & General Manager

• Jan 2013 - Nov 2015

While working here, I directed the execution of operating and marketing financial plans and documents, including operating revenue budgets, capital expense plans, and profit and loss (P&L). I also evaluated facility practices and recommended changes to better reflect the client needs and improve the efficiency and safety of operations. I oversaw trade show participation, multi-channel marketing, and public relations for brands including Swarovski, Calvin Klein, Tommy Hilfiger, and Lacoste. And I led the brand and clients across multiple integrated touch points, pushing the boundaries of creative deliverables. Show less

Vice President & Group Media Director

• Oct 2005 - Jan 2013

This role involved providing strategic recommendations and managing all agency resources to ensure the satisfaction of a key client: Taco Bell. I conceived, developed and executed multichannel communications and promotions, including traditional, digital, mobile, and social. I also recommended sound business initiatives pertaining to the product and markets that enhanced sales and marketing objectives while enforcing the agency’s image as a vital resource. And I oversaw all financial aspects, preparing contracts, overseeing job hours and expenses, and creating budget for future estimates. Show less

Regional Manager - GM Mediaworks

• Jul 1997 - Oct 2005

In this position, I orchestrated all multicultural and multichannel efforts, first in the South-Central region with 54 markets, then in the West region with 45 markets. I developed and maintained strong relationships with clients, engaging in daily interactions and involvement in various regions. I also managed communication across corporate, regional, and dealer clients, as well as planning, creative, and diversity agencies. And I negotiated cross-platform sponsorships directly with syndicators. Previously responsible for spot television and radio activity for Exxon, Chase Texas Bank and Lowe’s Home Improvement Stores including multicultural mediums. One accomplishment here was: ⇨ Exceeded position expectations and selected to participate in EXCELerators management training program. Show less