Experience

Glasgow City Region

• United Kingdom
• Government Administration
• 1 - 100 Employee

• Communication and Marketing Manager

  • Mar 2015 - Present

  Role involves managing a complex landscape of stakeholders, including working and seeking consensus with marketing and communication leads at 8 Local Authorities, the UK and Scottish Governments and regional / national partners. Achievements • Developed Communication & Marketing Strategy, formally approved by Cabinet • Led on new brand development project; developed brief / appointed agency to carry out stakeholder consultation exercise; shaped report of findings and presented to Cabinet; led on brand design and creation of brand collateral including guidelines and toolkit. Launched new website and social media presence (Twitter and YouTube channel) • Established / chair regional Comms and Marketing group • Developed / gained consensus on Partner Toolkit (Core Script, Monthly Key Milestone Schedule, Communication Protocol) • Activities to build brand / audience Show less



Glasgow City Council

• United Kingdom
• Government Administration
• 700 & Above Employee

• Communication and Marketing Manager - Council 2014 Team

  • Jan 2009 - Mar 2015

  Responsibilities:•Appointed to join the Council 2014 Team to lead on implementing & developing strategies for communication/community engagement to support the council’s role in the Games, delivering key priorities of generating the biggest possible resident involvement and ensuring residents remain positive about the Games•Support the delivery of public relations around legacy infrastructure projects to ensure the council reputation is enhanced and mitigate risk of negative publicity from build programme impacts on local residents•Marketing/promotion of legacy projects including business and employment initiatives (Portal, Glasgow Guarantee) etc. •Working with council colleagues, city partners and the Scottish Government to support the delivery of legacy messaging and to nudge the development of new initiatives to maximise the opportunity for the city and its residents. Achievements / Learning:•Official IPSOS MORI research held in the run up to, during and beyond the Games showed residents as informed and positive about the infrastructure work underway, believing the Games will have a positive impact on themselves and the city, with high unprompted awareness of key projects•Worked with partners to develop a PR plan for infrastructure projects which maximised key moments and ensured ongoing media coverage/ public interest. Successfully delivered a one week bespoke media campaign with website & twitter traffic and sign up to our e-newsletter increasing dramatically•Thousands of residents engaged via variety of media including 20 public/stakeholder meetings, workshops, funding market places, e-toolkits, local newsletters, short films, e-mailers. Established/led two new groups for co-ordinated communication in the East of the city and for city-wide engagement. Established/Managed the Games Legacy branding, over 300 local community legacy projects created. •Built positive relationships with city stakeholders such as NHS, Police, GRA, GHA. Show less

• Communication Manger

  • Mar 2004 - Dec 2008

  Responsibilities• Managing, training and developing a team of 7 staff• Creation and development of internal communication strategy to engage 38,000 staff from a diverse range of demographic backgrounds • Management / re-launch of council resident magazine – 48 page magazine, printed / delivered bi-monthly to 300,000 addresses in the city• Responsible for content /development of key communication channels including council web site, staff intranet and staff magazine and first ever full staff survey• Production of council strategic documents including Council Plan and annual performance reportsAchievements• Developed an internal communication strategy and framework which was approved by Council Management Team• Launched series of initiatives to improve staff motivation / engagement including council wide staff suggestion scheme, council-wide corporate briefing process and staff benefit scheme. Supported the development of the first ever full staff council survey. • Re-launched Glasgow resident magazine, after which it was voted Scottish Customer Magazine of the year for following two years. Revisited distribution coverage and contract delivering better coverage and considerable savings. • Re-developed staff magazine design, content and distribution. Was quoted in staff survey as key tool for finding out what was going on in the council • Successfully managed sensitive / highly confidential communications around council Pay and Benefits review, culminating in mailing to every member of staff with personalised new contract. • Re-designed / re-launched a revamped staff intranet – rolled out as extranet for non pc facing staff. Show less



Lloyds Bank

• United Kingdom
• Banking
• 700 & Above Employee

• Marketing Manager

  • 1998 - 2004

  Manager of team of four, reporting to Dir. of Sales & Marketing Responsibilities: •Management of marketing budget and creation/implementation of marketing plans for five distinct business streams •Managing/delivering Media Relations for national and trade press •Planning/management of telemarketing and direct mail activities •Supporting Director in communication of new strategy to staff/the market including impacts of various organisational restructures. •Managing staff/corporate events, road shows and annual conference. Achievements: •Working with Agency and in-house designers, completely refreshed all direct mail materials. Vastly increased response rate, with best ever 30% record achieved. •Set up new business telemarketing resource from scratch using an external supplier. Developed script, had data pre-qualified for calling, negotiated tiered commission payment for Agency and set up reports for Board of Management. Led to successful new business and lead generation. •On joining recommended, initiated and completed a full data cleaning exercise of customer / prospect records. Involved working with IT, sales and back office. •Set up quarterly process for identifying batches of new leads for the Business Development Team. Project involved new data sourced from Company House according to pre-defined financial criteria, contact names identified separately and information loaded onto internal database, using temporary staff. Worked with IT to develop complex programmes and reports for sales management. •Managed four re-branding exercises while at Lloyds TSB. In final role successfully led the re-branding project for the division which brought together four Group companies. Involved branding research work, assessment of branding heritage followed by complete re-branding of all corporate materials, signage, literature and launch activities to staff, customers and the market. Show less



Lloyds Banking Group

• United Kingdom
• Financial Services
• 700 & Above Employee

• Marketing Executive - various roles

  • 1991 - 1998

  Marketing Executive – Public & Private Sector Loan Schemes (With team of one) •Initiation & development of new Private Sector Employee Loan business •Identification of target organisations, successfully approach and sell to decision-makers face-to-face •Launch, production, circulation & despatch of new local Government magazine •Management of magazine database and Agency relationship •Briefing / development of creative briefs and management of Advertising Agency relationship •Management of magazine database and Agency relationship •Organisation of Conference & Exhibition activity Marketing Executive – Public Sector Employee Loan Schemes •Print, production & despatch of circa 2m inserts per annum •Planning & production of direct mail campaigns •Research for new business streams & promotional opportunities from affinity, public and private sector co's •Identification of target organisations, successfully approach and sell to decision-makers face-to-face •Media booking / negotiation and advert production. Show less