Cole W.

Director of Brand Development at Swing Racquet + Paddle
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Location
Raleigh, North Carolina, United States, US

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5.0

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Richard Adebari

I could not have asked for some one more informative, determined, and organized to help me with my job search. These are just a few of the multitude of great characteristics Cole Wilson has to offer! Cole has spent much time, on and off the clock, assistng me with my job search; even in his own times of personal adversity he prioritized an advance in my career. Any time we have spoken in person, on the phone, or via e-mail, there has still not been a time where I have felt uninformed; communication has always been prompt and with a great attitude. Cole always manages to cover all the bases and provide clear, insightful information; this continues to benefit my interests and career pathway. Through the process, Cole advised me of any other available opportunities he felt I would be interested in, as well as, continuing to always mention what to expect or how I could proceed if I were to decide on taking those positions. He exudes the influence coach with a determined, supportive, and winning mentality. I highly recommend Cole Wilson to anyone in need of furthering their career and achieving their goals.

David E. Carter

It is always a pleasure to write a letter of recommendation for a student but I do so sparingly. In Cole's case it was very easy to do as he was a wonderful student who stood out from his peers. I admired his work ethic, attention to detail, and his ability to get along with everyone in a positive and polite manner. Cole was an exceptional student in every way and I highly recommend him for any position that can best utilize his skills, talents, and background. He will prove to be a valuable asset to any organization.

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Experience

    • United States
    • Spectator Sports
    • 1 - 100 Employee
    • Director of Brand Development
      • Jul 2020 - Present

      Building the future of racquet and paddle sports by challenging the status quo. Connecting play, performance, and innovation, packaged in a Disney-like experience. Flagship location coming to Raleigh, then... My focus is on strategic business planning, investment/ capital raising, product and partnership development, with a keen eye on building a best in class consumer experience and brand. Building the future of racquet and paddle sports by challenging the status quo. Connecting play, performance, and innovation, packaged in a Disney-like experience. Flagship location coming to Raleigh, then... My focus is on strategic business planning, investment/ capital raising, product and partnership development, with a keen eye on building a best in class consumer experience and brand.

    • United States
    • Pharmaceutical Manufacturing
    • 1 - 100 Employee
    • Manager - Operations & Strategy
      • Aug 2018 - Jul 2020

      Driving growth and change at CSG with a focus on elevating our brand, process innovation, and strategic initiatives. My role allows me to leave my thumbprints on many functions of the company serving as the lead in launching new initiatives across areas including business analytics, marketing, sales, talent acquisition, HR, & IT, with a focus on ensuring organizational alignment. I also take the lead in vendor evaluation and management, seeking to ensure that our team is outfitted with the leading technology in the industry. - Reporting directly to the executive team-Working with department leads to define, iterate on, and track KPIs for various business efforts-Acting as a cross-functional liaison across various teams to drive business objectives and ensure alignmentHead of Marketing--Development of new branded Marketing & Sales collateral and RFx packaging--Design of social strategy with a focus on employer branding--Conference and trade show management Show less

    • Brand Strategist
      • Jan 2017 - Aug 2018

      In February 2017, Clinical Solutions Group launched a refreshed brand experience along with an innovative new services division with the purpose of driving unprecedented company growth over the next several years. I played a major role in leading the rebranding and operationalizing the launch of the new division.

    • Talent Acquisition Specialist
      • Jan 2016 - Jan 2017

      Helped build an industry-leading biometrics team.

    • United States
    • Legal Services
    • Outside Sales - Management Training Program
      • Jul 2015 - Dec 2015

      Sales Management Training work experience during my last semester at NC State. Sales Management Training work experience during my last semester at NC State.

    • United States
    • Hospitality
    • 1 - 100 Employee
    • Sport Sales & Marketing Intern
      • Jan 2015 - May 2015

      Visit Lake Norman is a non-profit organization dedicated to greatly impacting our local and regional economies through tourism. VLN is committed to generating economic benefits for the towns of Cornelius, Davidson, and Huntersville by bringing national and regional events to the area and by marketing our destination to the broadest base of potential visitors possible. Some of my accomplishments include: -Designed a video marketing campaign to create exposure to features and attractions of the Lake Norman area. -Determined the Estimated Economic Impact of events to the local economy and presented the organized data in an easy to understand format. -Gained experience with coordinating between hotels and event venues to facilitate special events, including the MBA All-Star Weekend in Charlotte, NC. -Researched hotel amenities in order to compile a master document on area hotels. -Complied and presented information through RFPs from hotel reservation leads and sales clients. -Assisted with account entries into content management database in order to track and maintain contact with leads. -Gained experience with Simpleview CRM and CMS software. Show less

Education

  • North Carolina State University
    Bachelor of Science - BS, Sport Management

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